Carla Lowe Pendergraft Carla Pendergraft Associates www.carlapendergraft.com PO Box 1232, Waco, TX 76703 254/855-7354 [email protected] An intro to social media and google rankings. 5 features your Website should have Email newsletters MySpace/Facebook YouTube Blogs Podcasts
3 ways to get better rankingsWhat we’ll cover
What questions do you want me to be sure to answer during this presentation?Don’t be shy!
How many of you would like to start a new “pipeline” of younger guests who become enamored of the B&B experience?Question
Old days: 3 TV stations, 1 newspaper younger guests who become enamored of the B&B experience?
Modern days: Cable TV, many outlets
You advertise in more than one to try to attract various audiences
Old days on the web: 1 website
Modern days on the web: Many websites in various “channels” in addition to your main websiteOld vs. new
Many with each other.businesses have a MySpace page to reach the youth market – and are getting results.
It doesn’t cost anything but time.
It doesn’t require much technical knowledge—only patience.Myspace
Usually about 3-6 min. videos with each other.
Free and easy to use
Some B&B’s have discovered YouTube and have put up videos.
Do not have to be professionally produced.
YouTube - Pennsylvania Bed & Breakfast- The Queen B&B Bellefonte Pa.youtube
Blogs should provide with each other.extra value—don’t just promote.
Blogs should be personal and honest.
Blogs should be a conversation between you and the people you serve.
Blogs should be updated frequently.
Blogs should always allow comments.What a good blog should be
Audio or video broadcasts, usually in a regular series, like a radio or TV show.
A bit harder to learn the technology
Podcast software for a Mac: Garageband
Podcast software for a PC: Audacity
Usually an MP3 filePodcasting
SEO is crafting a website so that it does well in the “organic” listings of search engines for various search phrases.
It involves both “on-page” factors (things you can see) and “off-page” factors (code behind the page, things you cannot see)What is Search Engine Optimization (seo)?
Google (www.google.com) putting it into a huge database
Yahoo! (www.yahoo.com)Major search engines
Copy must be actual text, not text in a graphic image putting it into a huge database
Must be pleasing and make sense to humans
Must include plenty of keywords-the words people might type in to find your siteHow to write seo-friendly copy
“Looking for a last minute weekend getaway in the Bastrop area? We offer a romantic bed and breakfast/guest house that accommodates up to 6 people in 3 bedrooms. We are pet friendly, so bring your small cat or dog (under 20 lbs.). Like a boutique hotel or romantic inn, we have authentic Victorian furnishings throughout the bed & breakfast, and a fireplace in every room.
If you are expecting 4-star prices, you’ll be pleasantly surprised at the affordability of our b & b. Most other b and b’s in the area are over $150 per night. Call us for pricing. We have plenty of weekend vacancies for your vacation getaway.
And while you’re in Bastrop, visit the Lost Pines State Park, the Bastrop County Museum, golfing at Colavista and much more. “example
They are considered "votes" by the search engine. The more votes you get, from relevant websites, the higher your site should be ranked.
Trade them with others – but watch quality
Ask your vendors to include themLinks
“Wedding music-Smith String Quartet – Waco, Texas”
Don’t submit to 1,000 Search Engines
Don’t overuse keywords (“keyword stuffing”)
Don’t use “link farms” or sell your links
Don’t link to poor quality sites
Don’t use the same title on every page
Don’t duplicate your content on multiple pagesSearch Engine don’ts
You can specify the exact location of your business on Google Maps, put in contact info, a coupon, and more.
Just fill out the form.
You’ll receive an automated phone call to confirm you are a human.
The listing appears in a week or two.Getting into google maps