Fighting for the future of the social web selling out and opening up
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Fighting for the Future of the Social Web Selling Out and Opening Up. Joseph Smarr Member of Technical Staff, Google Portland, OR – July 26 th , 2011 http://profiles.google.com/jsmarr http://twitter.com/jsmarr http://josephsmarr.com. A bit about me…. Software Engineer at Google since 2010

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Fighting for the future of the social web selling out and opening up

Fighting for the Future of the Social WebSelling Out and Opening Up

  • Joseph Smarr

  • Member of Technical Staff, Google

  • Portland, OR – July 26th, 2011

  • http://profiles.google.com/jsmarr

  • http://twitter.com/jsmarr

  • http://josephsmarr.com


A bit about me

A bit about me…

  • Software Engineer at Google since 2010

    • Worked a lot on Google+ (esp. circles & sharing)

    • Also worked on Webfinger, Portable Contacts, Social Graph API, Buzz APIs

  • Former CTO of Plaxo (and first employee, joined 2002)

  • Long-time advocate and early adopter of Open Social Web

    • Bill of rights (opensocialweb.org)

    • Plaxo as early mainstream OpenID relying party

    • OpenID / OAuth hybrid spec

    • Portable Contacts spec

    • Former board member, OpenID Foundation

    • Former board member, OpenSocial Foundation


The obligatory disclaimer these are my personal views not google s

The obligatory disclaimer:These are my personal views, not Google’s!


Fighting for the future of the social web selling out and opening up

Is the social web actually opening up?

Is open web tech getting more useful & user-friendly?

Have open web proponents “sold out” to big companies?

Hint: “yes and no…”


But first a brief reminder

But first…a brief reminder:


Fighting for the future of the social web selling out and opening up

Why we fight: Trying new things should be easier!


Fighting for the future of the social web selling out and opening up

Why we fight: Trying new things should be easier!


Fighting for the future of the social web selling out and opening up

Why we fight: Users should control their own data!


Fighting for the future of the social web selling out and opening up

Why we fight: Innovation leads to awesomeness!


When will we have won

When will we have won?

Users can try new services without having to “start over” or leave their friends & data behind.

Users can connect across services that don’t know of each other (or like each other).

Developers can thrive in a “social web ecosystem” and quickly find success.

The social web is vibrant, innovative, and not owned by anyone (i.e. just like the web itself).


So how are we doing so far

So…how are we doing so far?


Fighting for the future of the social web selling out and opening up

OpenID: As mainstream as Lady Gaga?


Fighting for the future of the social web selling out and opening up

A nice “give and take,” even with the big guys.


Fighting for the future of the social web selling out and opening up

Random collection of “social site logos”

Nearly all support OpenID and/or OAuth(or are out of business)

OAuth-based APIs are now the norm.


Fighting for the future of the social web selling out and opening up

OpenIDSampleStore.com

Best practices and sample code – “just add social”.


Sounds great so where s the problem

Sounds great! So…where’s the problem?


Fighting for the future of the social web selling out and opening up

So near and yet so far…


Fighting for the future of the social web selling out and opening up

So near and yet so far…


Fighting for the future of the social web selling out and opening up

So near and yet so far…


Fighting for the future of the social web selling out and opening up

How do I sign in with my Yahoo! account here?


Fighting for the future of the social web selling out and opening up

Sign-up forms stubbornly refuse to die.


Fighting for the future of the social web selling out and opening up

Hmm, which account did I use last time?


Fighting for the future of the social web selling out and opening up

Fresh companies bring fresh ideas.


Fighting for the future of the social web selling out and opening up

code.google.com/apis/identitytoolkit

Google is making account UI more visual…and open!


Fighting for the future of the social web selling out and opening up

The future: Re-building OpenID on top of OAuth 2.


Fighting for the future of the social web selling out and opening up

PortableContacts.net

Why are contact APIs like snowflakes?


Fighting for the future of the social web selling out and opening up

We fixed password-scraping, but not much else.


Fighting for the future of the social web selling out and opening up

[email protected]

Open protocols only work if businesses let them!


Fighting for the future of the social web selling out and opening up

What happened to “bridging the islands”?


Fighting for the future of the social web selling out and opening up

The technology is ahead of the market.


Fighting for the future of the social web selling out and opening up

Have we “sold out”?


Fighting for the future of the social web selling out and opening up

Fixing “If the big guys don’t do it, why should we?”


Fighting for the future of the social web selling out and opening up

Facebook became a champion of OAuth.


Fighting for the future of the social web selling out and opening up

Will Google+ be more than “YASN”?


Fighting for the future of the social web selling out and opening up

Circles are “federation-friendly” by design.


Fighting for the future of the social web selling out and opening up

Reminder: The social web is not a “zero-sum” game.


Fighting for the future of the social web selling out and opening up

Is the social web actually opening up?

Is open web tech getting more useful & user-friendly?

Have open web proponents “sold out” to big companies?


Fighting for the future of the social web selling out and opening up

Answer:

We’re making solid progress.

But we all need to keep pushing.

The future is still ours to build.

Is the social web actually opening up?

Is open web tech getting more useful & user-friendly?

Have open web proponents “sold out” to big companies?


If you want an open future do something about it

If you want an open future, do something about it.


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