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Best Booth Presentation Elements. Martin M. Pegler. Why do we display?.

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Presentation Transcript

Why do we display

Martin M. Pegler

Why do we display?

“We show in order to sell. Display or visual merchandising is ‘showing’ products and concepts at their very best, with the end purpose of making a sale…we do attempt to convince the viewer of the value of the object, the store promoting the object, or the organization behind the concept.”

Martin M. Pegler has been a professor for thirty years at the Fashion Institute of Technology in New York in the Display & Exhibit Design Department. A leading expert in his field for over 60 years, Martin hosts seminars in the United States as well as in Latin America, Europe and the Pacific Rim.  He has authored 83 books and his textbook, Visual Merchandising and Display, is used in universities around the world. Martin has been presented with lifetime achievement awards by the Professionals for the Advancement of Visual Education as well as by PAVE, Planning & Visual Education Partnership.He has also been inducted into the Visual Merchandising and Display Industries' Hall of Fame and is an elected member of the Society of Visual Merchandisers.


Why do we display1

Martin M. Pegler

Why do we display?

  • Encourage buyers to enter the booth

  • Get the buyer to pause and “shop”

  • Establish, promote, and enhance the supplier’s visual image

  • Introduce and explain new products

  • Educate buyers

  • Sell by showing or promoting


Use

Of:

Theme & Color

Color promotes interest and highlights products. If this presentation were all in white chances are it wouldn’t attract your attention!


Use

Of:

Theme & Color

Note the white carpet and the orange walls. The white sets off the orange and the orange highlights the products. Notice the set up of this booth. The front is open and inviting and allows buyers to “come in.” There is a nice amount of product represented without over crowding with too much product in the display.


Use

Of:

Theme & Color

Here is an example of merchandising colorful product on a clean background. This is also a good example of how to display many objects without overcrowding.


Use

Of:

Theme & Color

This booth shows use of a monochromatic color way to set off the product.


Use

Of:

Banners as Visual Theme

Promote your brand and image through graphics. Notice how one graphic showcases the name and logo of the company and the other graphic immediately tells you what kind of products to expect. Using curtains or fabric as a backdrop creates interest.

**Note that most trade show halls require fabrics to be flame retardant. Check rules and regulations before making any fabric plans. **


Use

Of:

Banners as Visual Theme

The brand is prominent in the graphic, the color in the product graphic draws your eye and displays the product function.


Use

Of:

Background Theme

The use of fabric offers many cost benefits to the exhibitor including the ability to use great graphics and colors.


Use

Of:

Background Theme

The graphics used here showcases the different product categories that this company sells.


Use

Of:

Background Theme

Pops of color against a white background creates a clean and bright presentation. The black tables offsets the colorful and bright product.


Use

Of:

Background Theme

Using product images on the backdrop showcases the product range and allows the booth space to be maximized while remaining uncluttered


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