STUDENT TO STUDENT LEARNING

1. STUDENT TO STUDENT LEARNING Effectively Using PPT for Presentations and Case Analysis

2. Why Use PPT Presentation Design Importance of Standards Be Innovative Agenda I:\CASE\1FINWWW\WEBPD\PPTSTDS.PPT

3. WHY USE PPT? Paper presentations combine the best of written reports and on screen presentations On Screen Presentation Paper Presentation Reports Powerpoint can be used as a blank canvas to develop the best method for communicating your ideas. PPT also allows you to blank slide your answer to check logic Lots of words and detail Little use of visual images Linear structure Mix of words and visual images Allows innovative use of text and visuals to convey idea Supports variety of structure Few words with summary phrases Large use of visual images Variety of structures

4. WHY USE PPT? Blank sliding helps direct analysis and focuses the development of your presentation Research & Data Gathering BlankSliding Issues and Questions • Text document • This lays out the organization and individual messages in bullet point format • Analytical blank slide pack • Shows what data is necessary to derive the answer to a question • A full scale pack, generally with tags • The structure, message, and method of supporting the message with facts is laid out Presentation Analysis Case Situation Summarize the results of your analysis into a form to communicate to others and yourself Cases supplied by lecturer Discussion Questions Read the case, taking notes of important factors with the discussion questions in mind The blank slide lists the hypotheses and structure of how you plan to answer the questions Review the data and numbers to prove or disprove your analysis J:\PD\PRESENTATION SKILLS\BLANK SLIDING.PPT

5. Why Use PPT Presentation Design Importance of Standards Be Innovative Agenda I:\CASE\1FINWWW\WEBPD\PPTSTDS.PPT

6. Key Elements of a Presentation Content Design Delivery PRESENTATION DESIGN There are several variables that need careful consideration • Structure • Think about it early • Make it the arbiter of content • Make every slide reinforce the structure • Simplicity/clarity • Simple is good (it's easier to communicate) • Its easier to go into greater detail than to de-confuse into greater simplicity • Brevity • If the situation demands it, brief is good (it's easier to communicate) • Shorter means easier to control (in logic, in communication and in preparation) J:\PD\PRESENTATION SKILLS\BLANK SLIDING.PPT

7. PRESENTATION DESIGN There are several approaches to presentation design Alternative presentational designs Data first Answer first "Pyramid Structure*" Chart Storyline descriptions Note: * developed by Barbara Minto (McKinsey) J:\PD\PRESENTATION SKILLS\BLANK SLIDING.PPT

8. PRESENTATION DESIGN Pyramid structures follow a logical flow which is often in line with an “issue driven” workplan • The overall problem is broken down into component parts • divided into intellectually manageable pieces • responsibilities are easily allocated to individuals • The parts should be mutually exclusive (i.e., no overlaps, no gaps) to avoid confusion in the logic • Solving the parts should solve the overall problem • As the case progresses the problem or issue statements can, and should be, replaced by hypotheses and ultimately recommendations and justifications J:\PD\PRESENTATION SKILLS\BLANK SLIDING.PPT

9. PRESENTATION DESIGN In fact, there are two fundamental types of pyramid structure J:\PD\PRESENTATION SKILLS\BLANK SLIDING.PPT

10. Demand Supply Company Impact Summary / Answer PRESENTATION DESIGN The “data first” approach is also often used J:\PD\PRESENTATION SKILLS\BLANK SLIDING.PPT

11. Rapid growth in Existing Company can demand in the competitors overcome new sector is are making barriers to being driven by attractive entry deregulation returns New market is attractive and company has sufficient capabilities to ensure profitable entry PRESENTATION DESIGN For example, a simple “data first” presentation structure could be ... J:\PD\PRESENTATION SKILLS\BLANK SLIDING.PPT

12. Why Use PPT Presentation Design Importance of Standards Be Innovative Agenda I:\CASE\1FINWWW\WEBPD\PPTSTDS.PPT

13. IMPORTANCE OF STANDARDS Microsoft’s PPT standards are more aligned to visual rather than written presentations hence it is necessary to customise some slides for your purposes • Charts • Colours in charts need to be consistent in usage • MS charts often look flimsy and unweighted, strengthen lines and match • Colours • Choose your color standards carefully • Think about three groups of two colors, each with a main dark color and lighter alternative. However all colors should fit with each other • Be CONSISTENT • Visuals and Boxes • Make sure boxes with a similar purpose are the same size and shape • Ensure clip to grid is ON • Tables • Decide if you are going to do boxes in ppt or paste in a word table • Word tables are easier but harder to make look “right” • Quotes • Put in “XXX” and reference the line below

14. IMPORTANCE OF STANDARDS Other tips on the use of Colour • Although the colours should be selected to go with each other, presentations look better if the number of different colours on most pages is kept to two or three • alternatively use different shades of the same colour, for example in a stacked bar • Large areas of the mustard colour are not advised • The following are suggestions. Use sparingly, and bare in mind the aesthetic tastes of the manager / consultant • Large areas of colour can be made more interesting using a two-tone shade that fades from one colour to another e.g. • If companies, countries, products, or people appear on several pages in the same presentation it is a good idea to adopt a colour code whereby the same colour always represents the same party • this is particularly important where there are two graphs on a page I:\CASE\1FINWWW\WEBPD\PPTSTDS.PPT

15. IMPORTANCE OF STANDARDS All slides are based around a simple premise Key Idea Supporting Data J:\PD\PRESENTATION SKILLS\BLANK SLIDING.PPT

16. IMPORTANCE OF STANDARDS Even ones from McKinsey Key Idea Supporting Data J:\PD\PRESENTATION SKILLS\BLANK SLIDING.PPT

17. IMPORTANCE OF STANDARDS Or BCG Key Idea Supporting Data J:\PD\PRESENTATION SKILLS\BLANK SLIDING.PPT

18. IMPORTANCE OF STANDARDS At an advanced level your template may involve a few other components Page Header that Links to Agenda Item Notes and Sources File Path Organizational Logo J:\PD\PRESENTATION SKILLS\BLANK SLIDING.PPT

19. IMPORTANCE OF STANDARDS A template system only needs a few slides to be effective Core Slides in Your Template Additional Slides in Your Template • Title slide, course, case, date • Agenda slide • Word slide • One page chart • Chart and words • Two charts • Title only blank slide • Two text boxes • Table • Boxes • Word paste • Organisational chart

20. IMPORTANCE OF STANDARDS Some personal biases in presentations • Clip art…. • Points flying in from all angle and other fancy tricks to reveal material • Inappropriate or borderline useful supporting visuals • Dark backgrounds for a presentation that is meant to be printed • Not resizing from onscreen show to letter

21. Why Use PPT Presentation Design Importance of Standards Be Innovative Agenda I:\CASE\1FINWWW\WEBPD\PPTSTDS.PPT

22. INNOVATION Again in some situations it is useful to think about the slide as a blank canvas with which to convey your ideas and knowledge • In some situations creating an entirely new slide concept can be the best way to convey a complex idea or interaction • Do not be limited by the boundaries of your template set

23. PRINCIPLES A more creative approach may sometimes be appropriate Ice-Skating Youth £13 Corporate £11 Family £9 Cinema Youth £12 Group £12 Family £7 Bingo Youth £13 Group £13 Family £13 Bowling Youth £24 Corporate £22 Family £15 Go-Karting Youth £42 Corporate £42 Family £23 Greyhound Racing Youth £37* Corporate £62* Family £43* Afternoon Racing Youth £43* Corporate £65* Family £38* Note: Activity venues in the South London area. Prices include entry, food drink and amusements where appropriate. * denotes cost including betting - see appendix for quoted average betting losses Source : LEK Interviews (London centres) and Estimates I:\CASE\1FINWWW\WEBPD\PPTSTDS.PPT

24. INTERNATIONAL Whilst initially seeming ad-hoc, Dominos expansion strategy has focussed on logical step by step progression along three fronts, Europe, South America and Asia Pacific Poland - 93 UK - 85 Canada - 83 France - 89 Japan - 84 Germany - 87 China - 94 Spain - 92 USA Taiwan - 87 Mexico - 89 Central America - 86 Saudi - 92 Brazil - 92 Ecuador - 95 Australia - 83 NZ - 96 Source: Text – Page 8 I:\CASE\1FINWWW\WEBPD\PPTSTDS.PPT

25. COMPETITIVE POSITION Once Sky was unveiled as a viable threat BSB could have considered a range of competitive responses Content Satellite Distribution Subscriber Management Advertising Corporate Operations Move aggressively to secure exclusive premium content customers value e.g. sports Getting to air before Sky would convey advantage. BSB could: • have dropped DMAC for an established technology to speed up development • Leased existing capacity to get a service to market first Additionally BSB could have updated their technology to allow product features Sky could not match Ensured a large number of dish’s scramblers were available to effectively utilize upfront advertising Could have cut down the price of the dishes to beat Sky in price (199 vs 250) especially since they went on air during deepening recession Achieved financing sooner to avoid operational bottlenecks Replaced or complemented existing management with stronger backgrounds within TV market Not responded to negative advertising campaign as resulting customer confusion hurt sales for both parties I:\CASE\1FINWWW\WEBPD\PPTSTDS.PPT

26. Why Use PPT Presentation Design Importance of Standards Be Innovative PPT and CSIB Agenda I:\CASE\1FINWWW\WEBPD\PPTSTDS.PPT

27. CSIB502 Using ppt as the basis for your CSIB and MKT exams requires a detailed understanding of the strengths and weaknesses of the you and the medium • Quick development of concise messages • Varied and innovative format for communicating ideas • Can preset templates for obvious questions PROS CONS • Need to be proficient to utilise speed • Need some background in thinking and presenting this way • Templates need to be set up in advance • May focus more on ppt than on communication and the answer • May be overly brief in answering Think carefully about your strategy well in advance and plan accordingly