1 / 8

Distribution in the Fashion Industry

Distribution in the Fashion Industry. Fashion Marketing. Place. Place, or distribution channel, is the method for making your product available to the consumer. . Functions of the Distribution Channel. Information: gathering and distributing marketing research 

keesler
Download Presentation

Distribution in the Fashion Industry

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Distribution in the Fashion Industry Fashion Marketing

  2. Place • Place, or distribution channel, is the method for making your product available to the consumer. 

  3. Functions of the Distribution Channel • Information: gathering and distributing marketing research  • Promotion: developing and communicating offers  • Contact: communicating with prospective buyers  • Matching: fitting the offer to the buyer's needs 

  4. Functions of the Distribution Channel • Negotiation: reaching agreement on price and terms  • Physical distribution: transporting and storing the goods  • Financing: getting and using funds to cover the costs of channel work  • Risk taking: assuming the risks the channel work.

  5. Selling a Dress • Place is simply where your consumers buy your dress.  You can also call it distribution.  • There are many ways to distribute your dress. 

  6. Distribution Options • Retail • Online • In Person • In Home

  7. Distribution Strategies • Exclusive: only one distribution point in a given market • Selective: only a few distribution points in a given market • Mass: many distribution points in a given market

  8. How Fashion Gets There • Distribution Channels • Direct • Manufacturer-Consumer • Indirect • Manufacturer-Wholesalers-Retailers-Consumer • Manufacturer-Wholesalers-Agents-Retailers-Consumer

More Related