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Air-To-Ground Broadband

Air-To-Ground Broadband. Redefining Airborne Communications, Entertainment & Operations Steve Cutbirth AirCell LLC. Market Drivers. Connection Expectation – Always On Familiarity – Personal Device Customized – Information & Content Personalized – Presentation & Timing “My world, My way”.

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Air-To-Ground Broadband

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  1. Air-To-Ground Broadband Redefining Airborne Communications, Entertainment & Operations Steve Cutbirth AirCell LLC

  2. Market Drivers • Connection Expectation – Always On • Familiarity – Personal Device • Customized – Information & Content • Personalized – Presentation & Timing “My world, My way”

  3. Always on, connected to ...

  4. Top 5 Global Internet Market Leaders

  5. Always on ... Wired Wireless Dialup / Ethernet / Cable Mobile Telecom / Wi-Fi e.g. CDMA EV-DO

  6. Source: www.internetworldstats.com/stats.htm

  7. Source: www.internetworldstats.com/stats.htm

  8. ATG Broadband Enabling ... My Device • Wi-Fi enabled laptops and most popular SmartPhones at launch • Cellular Data to follow (CDMA & GSM)

  9. ATG Broadband Delivering ... My Information & Content

  10. Inner Network Air Subsystem Ground Subsystem Wireless Cabin Wi-Fi 802.11a/b/g CDMA EV-DO Rev A ATG Data Link Base Stations DSC & NOC Technology of ATG Broadband

  11. Passenger Applications • Email & Attachments • VPN • Internet • Airline Walled Garden • Passenger Travel Services • Link to “Airline.com”

  12. Passenger Applications • News-Weather-Sports • Destination Information • Affiliate Services   • Games • Content Distribution

  13. Most Attractive Content • News & Features • Finance & Investments • Destination Information

  14. Inflight Voice & Data Communications Connecting People to Information and Support Pilot Flight Attendant Mechanic Ground Operations ATG Broadband Serving the Airline

  15. ATG Broadband vs Satellite • Lower Weight • Dramatically Smaller Antenna & Less Drag • Less Complexity • Affordable Equipment Cost • Overnight Installation • A Fraction of the Service Cost • Ease of Network Expansion • Sustainable Business Model

  16. AirCell Broadband Coverage • 1st Continental U.S. • Followed by ... • Canada • Mexico • Caribbean

  17. Process to Go Beyond North America • Would Require Multi-National Regulatory Action to Allocate Spectrum • Broadband Requires > 2.5 MHz BW* • Partners Required for Investment, Development & Deployment • Process and Timeline Not Determined • Not a Solution for Ocean Routes *e.g. CDMA EVDO Rev A

  18. Conclusion – ATG Broadband Enables the Fusion of ... Connectivity Entertainment Information Operations

  19. Thank You! Steve Cutbirth AirCell LLC Phone: +1.303.379.0222 Email: scutbirth@aircell.com

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