Community Mobilization Model & Approaches

1. Community Mobilization Model & Approaches

2. Community • A group of people having something in common and will act together in their own interest -place they live -the people they work with -religious group - the people they go to school with

3. Community Mobilization • A participatory and transformative process -Increases a community sense of ownership -Shifting communities from recipients to active planners in the health and wellbeing of its members -Strengthen and enhance community’s ability to work together

4. Guiding Principles • Gender Equity • Youth Empowerment • Leadership, Responsibility, Accountability • Flexible, Adaptable, and Sensitive Approach • Community-Oriented • Results-Driven • Collective Emphasis • Respecting, Honoring, and Renewing Cultural Tradition • Streamlining, Mainstreaming and Integrating

5. Community Mobilization Model

6. Features of Effective Prevention Programs • Programs developed in collaboration with the target group (more effective than programs developed and delivered by outsiders) • Interactive activities (more effective than those that are aimed at information giving alone) • Programs that address multiple determinants of behaviour change (more effective than those that address only one)

7. Features cont… • Programs that utilize a structured approach or curriculum (more effective than those without a well defined format) • Programs involving multiple contacts with the same participants (more effective than one time only programs)

8. Commonly used Approaches • Community Conversations • Peer education • Counseling • Focus Group Discussion • One on One • Theatre • Mass activities

9. Community Conversations Strengths Weaknesses • Diverse opinions or views • Diverse target group • Participants free to participate • Address multiple topics (underlying factors) • Effective in collective change of community norms • Encourages openness (common language & setting) • Dominance by other members

10. Peer Education Strength Weaknesses • Encourages openness due to trust • Same level of understanding of issues • Influences behaviour change • Stimulates collective action • Helps to keep the “WE” feeling • Promotes a sense of belonging • Dominance by other members

11. Focus Group Discussion Strength Weakness • Economical & effective • Yields lively interaction leading to discussion & debate • Allows participants to formulate opinions • Common understanding of issues • Promotes a sense of belonging • Dominance by other members e.g by peer educator / member

12. One on One Strengths Weaknesses • Encourages openness • Able to establish trust (confidentiality assured) • Non verbal communication • Allows for probing • Time consuming • Can encourage dependency

13. Theatre Strengths Weaknesses • Edutainment (reducing boredom) • Depicts real life situations • Message easily remembered • No interaction (unless there are follow up activities)

14. Mass activities Strengths Weaknesses • Pulls a large number of participants • Once off event • Challenges in following up participants • Main message not well taken by participants