STORY design. storytelling PoV : authentic, character-driven drama that captures all your learnings in 4 minutes . STORY design. STORY design. dramatic arc. event. conflict. action. STORY design. POV/solution. insight. event. conflict. need. action.
authentic, character-driven drama that captures all your learnings in 4 minutes
shorter is better, only necessary details
focus on a character, 1st person voice
clearly state your insight(s) & intent
describe the “obvious” in a new way
leave tension + unanswered questions
use examples, details, scenarios