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TRENDY TRAVEL: Emotions for Sustainable Transport

TRENDY TRAVEL: Emotions for Sustainable Transport. Project supported by the “Intelligent Energy – Europe” Programme of the European Community. www.trendy-travel.eu. Project Summary.

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TRENDY TRAVEL: Emotions for Sustainable Transport

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  1. TRENDY TRAVEL:Emotions for Sustainable Transport Project supported by the “Intelligent Energy – Europe” Programme of the European Community www.trendy-travel.eu

  2. Project Summary The main objective is to show how sustainable travel can be made more emotionally appealing, so as to effect a modal shift from the car to healthier, more eco-friendly modes. • Five application area tasks taking place in 11 countries: • 1: Storytelling – absorbing stories are to capture listeners/readers/viewers • 2: Rituals provide structure – bicycle events through the year • 3: Raising the image of cycling in the New Member States • 4: Pleasing the eye: good design for sustainable transport • 5: Parents are touched: how children can guide parents • towards sustainable transport The main results expected are: Locally: Emissions reductions, Energy and Cost savings, Collectively: A Set of dissemination materials Globally: Applications transferable throughout Europe

  3. Project Summary WP3 T1: Storytelling WP3 T2: Rituals Provide Structure. WP3 T5: Children Guide Parents WP3 T3: Raising the Image. WP3 T4: Pleasing the Eye.

  4. Background • Some basic facts illustrate the motivation for the emotional promotion • of clean urban transport: • more than 50% of all human decisions are emotional - often against rational awareness • most marketing campaigns for cars target human emotions • more than 90% of all marketing expenses for transport comes from car manufacturers TRENDY TRAVEL: aims to ensure that Public transport, cycling and walking are associated with positive emotions like excitement, fun, being moved (in the heart), lust for life, pride etc.

  5. Objectives and Main Steps • The overall objectives are: • Change of perception and attitudes towards sustainable transport modes • Setting anchors for sustainable transport and soft policies in city policy • Usage of facilitating materials created in TT • Creating virtuous circles (upward spirals) for sustainable transport • Achieving dissemination of good practises • Energy savings, emissions reductions, cost savings

  6. Objectives and main steps What Trendy Travel Sites Plan to do: • 4 partners will use the Power of EnduringStories • using texts, picture stories, videoclips, metaphors, • analogies & theatre plays to promote “Trendier Travel“ • 8 siteswill organise Ritual Events to promote cycling • throughout the year. • The 5 New Member States sites will Raise The Image Of Cycling through celebrity endorsements, special events/tours & other campaigns to create a new mobility culture. • 6 sites will be involved in developing good/corporate designs for infrastructure & gear to Please The Eyes (and other senses) of cyclists, skaters & pedestrian rail commuters. Pictures, paintings &cartoons on sustainable travelwill be made free for download &a test laboratory will be developed to distinguish customer preferences. • 5sites will empower Children To Guide Their Parents to make more sustainable travel choices, through training, workshops, games and competitions.

  7. Expected Results • Key deliverables / outcomes / results : • A database of stories as booklets, plays, video clips, cartoons, illustrations, photo and comic strips used to promote sustainable travel. • 8 calendars of events to promote cycling • A Brochure on 21 good reasons for cycling in at least 6 languages. • Best-Practice Fact sheets on raising the image of cycling. • 10 “Bicycle climate tests” completed • Good design resource packs for infrastructure & gear that please cyclists, skaters & pedestrian commuters • Picture books for kindergartens • “Recipes” for cycling training, competitions and games for schools and kindergartens.

  8. Partners and Contacts • CO-ORDINATOR: • Cork City Council, • Anglesea Street, City Hall, IE Cork – Ireland • Ms. Sarah Danaher or • Mr. Pat Casey •  E-mail: traffic@corkcity.ie • +353 21 492 4452 or • +353 21 492 4769 •  +353 21 492 4782 Project Website: www.trendy-travel.eu

  9. Partners and contacts ITALY ÖKOINSTITUT Südtirol/Alto Adige,Via Talvera 2, I-39100Bolzano contact: Mr. Harald Reiter. AGEAS: Agencia per la gestione energia-ambiente sviluppo sosteniblile Salerno contact: Ms. Agnese Germino / Mr. Angelo Nicoletti AUSTRIA: Verein Grazer Modellschule contact: Ms. Andrea Winkler ROMANIA City Hall of Oradea contact: Ms. Ioana Popa / Ms. Oana Sabau DENMARK Energy Agency in Aarhus contact: Mr. Jakob Worm / Ms. Lene Rasmussen AUSTRIA FGM-AMOR Forschungsgesellschaft Mobilität – Austrian Mobility Research contact: Mr. Karl Reiter / Mr. Robert Pressl

  10. Partners and contacts HUNGARY Szechenyi Istvan University Győr contact: Ms. Emese Mako / Mr. Peter Toth BULGARIA Energy Agency of Plovdiv contact: Ms. Bogdana Bogdanova NETHERLANDS NS Nederlandse Spörwegen contact: Mr. Mark van Hagen / Ms. Vera Aaldering SLOVAKIA City of Martin contact: Mr. Milan Nemcek / Ms. Aneta Rusnakova LITHUANIA Vilnius Health City Bureau contact: Ms. Akvile Vosyliene / Ms. Rita Baskiene PORTUGAL BUS STOP– Consultores Criativos, LDA contact: Mr. Pedro Diego Vaz / Ms. Marta Gomes

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