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Content Management: Challenges and Strategies

Content Management: Challenges and Strategies. Bob Boiko UW iSchool ischool.washington.edu Metatorial Services Inc. www.metatorial.com. Bob Boiko. Teacher iSchool, University of Washington The iSchool CMS Curriculum The iSchool CMS Evaluation Lab Author CM Bible Consultant

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Content Management: Challenges and Strategies

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  1. Content Management: Challenges and Strategies Bob Boiko UW iSchoolischool.washington.edu Metatorial Services Inc. www.metatorial.com

  2. Bob Boiko • Teacher • iSchool, University of Washington • The iSchool CMS Curriculum • The iSchool CMS Evaluation Lab • Author • CM Bible • Consultant • Boeing, Motorola, Microsoft • Founder • Chase Bobko • Metatorial Services • Developer • Database and XML systems

  3. Challenges • A global retailer • A Fortune 50 technology company • A non profit portal • A leading software manufacturer • A public agency

  4. A Global Retailer • Lots of existing systems to integrate • A major merger to accommodate • Support for Corp and the stores • Management confusion (document, content, asset) • Need to prove ROI to get $ Transcend the Catalog

  5. A Fortune 50 Technology Company • Enormous diversity of authors • No enterprise-wide organization • Lots of existing implementations • Ownership confusion (IT, Corp, Biz units) • Need to distribute contribution and publishing Coalesce the Enterprise

  6. A Non Profit Portal • Need to leverage capitol now against running expenses later • Need to build comprehensive but extensible metadata model • Have to convert and tag lots of initial content • Have to envision, build and support true community Seed a Community

  7. A Leading Software Manufacturer • Lots of smart people with their own home grown systems • Lots of outputs and needs for sharing • Need to create an enterprise representation of content types and their structure • Need to begin to drive not follow content creation Rationalize Content Creation

  8. A Public Agency • Funding by levy • Just entering the digital age • Competing siloed data initiatives • Want an “Information Commons” • Religious techies Create an Info Commons

  9. Strategies • Business • Content • Process • Technology

  10. Base it on real business need Know where you are at and where you are going Business

  11. Know your pain Organize and standardize Content

  12. Plan before you build before you plan again Take an enterprise perspective Process

  13. Move Content Standardize Input and Output Technology

  14. First Ask If I have: • A clearly articulated approach • With definite, measurable success criteria • That clearly helps us meet our goals • And does not cost to much Will that be enough?

  15. Then Ask Who needs what and how do they need it to help us meet our goals?

  16. More Information • iSchool.washington.edu • CMS Lab • Connection Program • www.metatorial.com • White papers, Presentations • CM Poster • CMS Planner • Concept of the week • Content Management Bible • Amazon.com • Everything I know (almost) • Online at metatorial.com

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