Embassy Suites Awkward Family Photos Campaign. Dakota Blake, Brittany Clasen , and Wesley Barfield. The Campaign. The Campaign. Partnered with AwkwardFamilyPhotos.com, an outrageously popular blog site Ran from July 13 until August 2, 2011 Budget for campaign: $245,000
Dakota Blake, Brittany Clasen, and Wesley Barfield
Partnered with AwkwardFamilyPhotos.com, an outrageously popular blog site
Ran from July 13 until August 2, 2011
Budget for campaign: $245,000
Target audience: families
“Families are our bread and butter.” -VP of brand marketing, John Lee.
“Patriot Games,” received 17 percent of the votes, surpassing the other 19 finalists.
“During our Fourth of July family vacation, this was apparently our patriotic duty…”
“Our daughter had rebellious teen years. Now 26 and a successful young adult, this (and similar) pictures make wonderful blackmail material.”
And Wes’ Favorite.........
“One can only imagine what was going through my stepdad’s mind when he choose his “outfit” for a day out at Disney World. I’d like to think that his decision came down to the extreme temperatures that come with Orlando, FL in July. However, that doesn’t explain the tube socks. It’s shocking, but the girl with the duck on her head (me) doesn’t look so silly standing beside a man in a belly shirt. This picture is legendary in my family so I’m happy to share it with the world…with my stepdad’s permission of course.“