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Heritage, Tourism and Economy in rural Scotland: Potential, barriers and the future

Heritage, Tourism and Economy in rural Scotland: Potential, barriers and the future. Dr Andrew Heald, Deputy Managing Director, AOC Archaeology Group. My brief. The importance of the heritage sector in rural Scotland and the value it adds to tourism and the local economy.

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Heritage, Tourism and Economy in rural Scotland: Potential, barriers and the future

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  1. Heritage, Tourism and Economy in rural Scotland: Potential, barriers and the future Dr Andrew Heald, Deputy Managing Director, AOC Archaeology Group

  2. My brief The importance of the heritage sector in rural Scotland and the value it adds to tourism and the local economy. The potential the sector offers for further development and possible opportunities Existing barriers Ways ahead

  3. My background in Heritage Worked in the heritage sector for 11 years across Scotland, particularly in rural areas. Worked with numerous Trusts and Charities across Scotland in heritage projects including education, museums and interpretation displays. Public sector Curator of Archaeology, National Museums Scotland 1998-2003; 2004-2008. Also work closely with Historic Scotland Private Sector Deputy Managing Director, AOC Archaeology, 2008- current Third Sector Archaeology Development Officer; Caithness Archaeology Trust, 2003-4; Director of Archaeology Scotland (Council for Scottish Archaeology).

  4. The importance of the heritage sector in rural Scotland and the value it adds to tourism and the local economy.

  5. Case Study: Caithness One of the richest archaeological and historical areas in Scotland 1 monument for every 7 people Largely understudied and marginalised But this is beginning to change

  6. Caithness Heritage The area houses some of, if not the most, impressive archaeological and historical monuments anywhere in Britain. In many areas you can cover 10,000 years of history.

  7. Caithness Heritage More active local communities and trusts An increase in heritage projects over last few years

  8. WORK TO DATE Examples of Project Work 2003-2009

  9. Partnership Buildinge.g. RCAHMS Survey Project • Yarrows and Watenan • CED sponsorship • 2005 • Digital mapping and drawing of sites • Promotion of area • Training local people • Community Identity

  10. Doors Open Day • Council for Europe Initiative • Coordinated by Highland Council • CAT has assumed the mantle • Every heritage-based Centre in Caithness and other related projects • Biggest region in Scotland

  11. Scottish Archaeology Month • Coordinated by Archaeology Scotland • Largest region in Scotland

  12. Early Building Experiments

  13. Broch Site Excavations

  14. The Caithness Broch Centre Opened July 2009

  15. The Caithness Broch Centre

  16. Excavations: In Search of Vikings

  17. Castlehill Archaeological Research Facility

  18. EDUCATION AND OUTREACH

  19. ECONOMIC IMPACT

  20. Programme Investment LevelsFunding and Non Cash Keiss Brochs Research and Excavations 150,000 Caithness Broch Centre 290,000 Royal Commission Survey Wattenan and Yarrows 250,000 Castletown Research Laboratory And Viking Coast Excavations 150,000 Reconstructing the Past Spittal 200,000

  21. Other additions to the local economy • Conferences and Events • Income from Excavation and Research workers (e.g. Scatness, Shetland, £92,000 per season). • Increased tourism • Value of local community voluntary contribution • Skills development and jobs created • Work in schools and with Young Archaeologists • Publicity and media coverage

  22. Focus on Tourism & Economy • 33% Visitors to Caithness said that they visited archaeological sites. • 17% for Highlands as whole • 59% for Orkney where 23% said that visiting archaeological sites their principal activity.

  23. Potential and possible opportunities for heritage, tourism and economy

  24. Basic Development Needs: the bedrocks • New work on some key heritage sites/monuments • County-wide , structured around local hubs with strong links between them • Embrace archaeology, architecture, folk culture, local history, family history, place-name evidence and the environment • Stories are the new economic foundation “People need good and socially justifiable stories and heroes and they are prepared to pay for this” (Rolf Jenson, The Dream Society)

  25. Stories are the new economy By themselves, monuments are mere stones in the landscape; river valleys mere water courses, mountains mere monoliths. Heritage is embedded with personal experiences and memories, founded on the often harsh climate and geology. Every place, every hillock, every hill and slope has its own name and associated personal memories

  26. Some possibilities in Caithness • The Broch Coast • The Viking and Norse Coast • Experimental work in Early Architecture • The Living Landscape • Maritime Caithness • Wetland Studies

  27. Brochs of Caithness Flagship sites excavated, conserved and prepared for visitor access. Extension of work on the Broch Sites around Sinclair Bay

  28. Extension of Spittal Experimental Constructing the Past Project

  29. Land of Legends, Lejre

  30. Land of Legends • Founded in 1964, Land of legends Lejre started out as an archaeological research station. • Its aim was to gain new knowledge about the past through practical experiments with past technologies. • These experiments aroused great public interest and people flocked to Land of Legends to watch the researchers.

  31. Land of Legends • Today Land of Legends brings 10,000 years of Danish history to life. • Retains a strenuously professional and ethical approach to activities • Programme of workshops and activities based on archaeological evidence and historic documents. • 55,000 tourists and school children visit each year

  32. Handicrafts and shop • Replicas • Handwoven iron age fabric • Artisan workshops weavers house pottery smithy

  33. The legacy of the work? Engagement of local community and local ownership Increased access (both direct and indirect) to heritage Increased heritage infrastructure Skills development and training provision (planned in association with colleges and universities) Some direct employment opportunities Increased visitors / interest in the area Increased economy The academic body of heritage: knowledge of the county’s sites, monuments, people, landscapes and places

  34. Barriers Funding Who does the work? - Community Capacity Sustainability

  35. Funding Limited funding from national or local institutions, but partnership working works extremely well Tapestry of funding streams, each with their difficulties Regional bias Who can apply? Intervention rates and community capacity Filling in the forms – high level of expertise and commitment

  36. Who does the work / Community Capacity Third Sector bodies (not for profit; charities; trusts; local volunteers; retired individuals) Private sector (often treated with scepticism) Public bodies (often advisors as opposed to partners)

  37. Heritage, Tourism and Economy in rural Scotland: Potential, barriers and the future Dr Andrew Heald, Deputy Managing Director, AOC Archaeology Group

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