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MicroAge Training Webinar HP Multifunction Printing

MicroAge Training Webinar HP Multifunction Printing. February 12 th , 2008. Agenda. HP Multifunction Printing (MFP) – Jonathan Parrenas National Marketing Campaign – Brett Beranek. Jon Parrenas. MFP Solutions. Market Trends What is an MFP?

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MicroAge Training Webinar HP Multifunction Printing

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  1. MicroAge Training WebinarHP Multifunction Printing February 12th, 2008

  2. Agenda • HP Multifunction Printing (MFP) – Jonathan Parrenas • National Marketing Campaign – Brett Beranek

  3. Jon Parrenas MFP Solutions

  4. Market Trends What is an MFP? Print, Scan, Copy, Send to Email, Document Workflows Increase productivity & reduce costs HP’s environmental commitment Upselling to MFP Maximizing your MFP sales Q&A Agenda

  5. 3500 Printed pages 3000 2500 2000 1500 Copied pages 1000 500 0 1997 1998 1999 2000 2001 2002 2003 2004 2005 Shared MFPs—market trends The market is changing

  6. Boost productivity while preserving your budget with the functionality your workteam needs in a simple and reliable package. Benefits • Versatile • Increases productivity • Easy to use • World-renowned HP quality • Low cost HP LaserJet MFP series

  7. Document Handling Costs • Research found, on average, companies spend: • $20 to file a document • $120 to find a misfiled document • $220 to reproduce a lost document • loses 1 out of every 20 documents • spend 25 hours recreating each lost document • spend 400 hours per year searching for lost files • 7.5% of all documents get lost, 3% of the remainder get misfiled • professionals spend 5-15% of their time reading information, but up to 50% looking for it Source: Coopers & Lybrand (now PWC):

  8. HP Solutions for Document CaptureEnd-to-End process opportunities Capture Manage Share

  9. 4-year TCO changes For a Typical Usage Scenario Other (s/w, financing, infra) -27% Management and support Change -49% Consumables -17% -23% Hardware Base Optimized Utilization 5-8% 10-14% What is the true cost of printing? Key drivers of TCO savings Increase asset utilization 2-3x through right-sizing • Infrastructure matched to usage needs • Number of devices consolidated • Higher yield solutions deployed • Expensive copier contracts replaced Improved manageability and control • More networked devices used • Remote printer management tools adopted • Easy-to-configure devices used • Automated purchasing tools deployed

  10. Optimize and save up to 30% Simplicity • Reduce fleet size and device types • Gain clear visibility of inventory, usage, and costs • Automate and consolidate supplies procurement Agility • Minimize help desk calls and on-site visits (fewer device types, remote deployment and problem resolution, automated alerts and upgrades) • Anticipate and resolve issues proactively and remotely Value • Increase user productivity (needed functionality closer, streamlined workflows with digital sending, common interface across devices) • Maximize device utilization and existing investments • Free up IT resources for strategic initiatives • Free up capital with up to 30% TCO savings

  11. HP’s Environmental Commitment

  12. Energy Efficient • Nearly 1,000 HP products qualify for ENERGY STAR (94%- PSG, 98.5%- IPG) • Since 1992, HP’s workgroup LaserJet printers have increased the speed nearly 600% while simultaneously reducing the sleep mode and ready mode power by 76% and 64%, respectively • For every 17 customers who make use of HP’s power mgmt features, the equivalent of one car’s emissions is eliminated

  13. Our environmental commitment • Planet Partners return and recycle program • Free—available in 40 countries • 229 million pounds of HP LaserJet and Inkjet cartridges returned and recycled since 1992 • Recycled plastics and metals into new products • Reduce environmental impact throughout product lifecycle • Awards and recognition

  14. Upselling to MFP

  15. Upselling to MFPs – extend the LaserJet Experience Same HP LaserJet Experience increase ProductivityHP on-site service included (1year)reduce your expenses

  16. HP LaserJet M3027x MFP Value of HP LaserJet MFP’s MSRP: $1,849 HP LaserJet P3005x 27 ppm MSRP: $1,099 35 ppm • Same HP LaserJet • Experience • More support (one year ON SITE) • More productivity • Duplex • Network • Standard 1-year, next day onsite warranty:$299 value • Copy: approx. $899 value • Send to email: approx. $399 value • Standard 40GB hard drive: $550 value • Standard 256MB memory: $700 value Reduce Your Expenses Total Extra Value Received: ~ $2,850 Actual Price Delta Approx: $750 HP LaserJet Printer Plus the MFP Value • Duplex • Network • 1 year return to bench warranty • No copy capability • No send to e-mail • Optional40GB hard drive • Optional256MB memory

  17. Maximize your MFP sales

  18. Maximize your printer sales Basic Sale • Suggest an HP MFP for all printer sales • Upgrade existing install base • Follow consumables to older models Add & Up Sell • Add Options • Add Consumables • Upsell • Financing Solutions & Services • Installation, Configuration & Education • Workflows, Security, Management

  19. Your Call to Action • Talk to your customers about MFPs • Reference your available promos • Don’t say no to any deal, be aggressive • Use the Big Deal process • Get HP engaged if you need help 19 11 September 2014

  20. Promotions • Perfect Print Solution • Trade-In Program

  21. You can do so much more.For so much less. HP LaserJet 3050 611438 HP LaserJet M2727 611008 Save $100 Eligible for Sales Contest Eligible for Sales Contest HP Colour LaserJet M5035 611065 HP Colour LaserJet 2840 611096 Earn $200 on Blue Carpet Save $250 Eligible for Sales Contest

  22. MicroAge Exclusive Sales Contest Sell an eligible HP Laserjet Printer to qualify for a draw to win 1 of 3 fantastic prizes. $1000 AMEX Persona Gift Card Apple iPod Touch $250 Gas card The contest runs from February 1st to March 31st, 2008. Don’t forget to send in your ballot form!

  23. National MicroAge Marketing CampaignFebruary February 12th, 2008 Maria Fiore & Brett Beranek

  24. January National MicroAge Campaign • Theme: MFP Printing • Vendor Partner: HP • Marketing Tools: • Direct Mailer - Delivered • Web Banner – Online • Webinar Invitation - February 19th • E-Flyer - Today • Webinar – February 28th

  25. Direct Mailer – Cover / Back

  26. Direct Mailer – Inside Spread

  27. Web Banner

  28. Follow-up Tips

  29. Follow-up Objectives and Tools • Objective: • Objective is to get clients to either attend webinar or schedule appointment • Method: • Sales Calls • Personalized E-Mail • Tools available • Phone follow-up script • Marketing support

  30. Campaign Assessment

  31. Campaign Assessment • Objectives: • Measure your return on investment • Improve future campaigns • Method • Survey • Follow-up results

  32. Thank You!

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