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MULTIMEDIA AND INTERACTIVITY IN U.K. DAILY PAPERS

Missouri Western State University David Hon, Kallie Hartigan, Sarah Noe, Kirby Strider, and Robert Bergland. MULTIMEDIA AND INTERACTIVITY IN U.K. DAILY PAPERS. Research Questions . RQ1: What are the levels of interactivity and multimedia at UK daily newspaper websites?

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MULTIMEDIA AND INTERACTIVITY IN U.K. DAILY PAPERS

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  1. Missouri Western State University David Hon, Kallie Hartigan, Sarah Noe, Kirby Strider, and Robert Bergland MULTIMEDIA AND INTERACTIVITY IN U.K. DAILY PAPERS

  2. Research Questions • RQ1: What are the levels of interactivity and multimedia at UK daily newspaper websites? • RQ2: What is the impact of circulation size on interactivity, distribution, and multimedia? • RQ3: How do these levels compare with findings from a 2007 study of US dailies?

  3. Methodology • Reviewed literature, used 2007 study of U.S. dailies and analyzed websites to create a 32-item taxonomy for multimedia, interactivity, and distribution.

  4. Entering the Data- Excel

  5. Rater Reliability • Conduct a pilot test of the classification system with 10 websites. • Every team member tabulating data about each of the websites. • The pilot test will serve two purposes: • To help make adjustments to that classification system • To serve as a norming device, to make sure all the researchers are classifying the features in the same manner. • Achieved 96% rater reliability.

  6. Finalizing and Data Preparation • Divided the newspapers among team members and entered the data into Excel • Analyzed Excel data, looking for trends in the influence of size and frequency

  7. UK Daily Newspapers • There are a total of 131 UK papers listed in the 2007 Editor and Publisher Yearbook • Removed all Sunday papers, left with 107 • After considering consolidation, left with 104

  8. Overall Multimedia

  9. Overall Interactivity

  10. Overall Distribution

  11. Video

  12. Audio

  13. Podcast

  14. PDF

  15. Audio Slide Show

  16. Forum and Comment

  17. US 07 and UK 08 Interactivity

  18. US 07 vs UK 08 Multimedia

  19. UK Conclusions • Online newspapers in the UK had much more multimedia and interactivity than US commercial, college, and Canadian papers • Size has an impact on multimedia and interactivity, but the smaller sites (according to circulation), were still surprisingly full of these elements • Online web design/layout made a significant difference in the multimedia provided, with sites made by the same company sharing audio, video, etc.

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