Questionnaire Results

1. Questionnaire Results • By Hollie Walsh

2. Introduction • For my A2 Media Coursework I am going to create the opening sequence to a Children’s TV Drama, therefore, I am creating a questionnaire which will enable me to find out exactly what my target audience want, however, I have a young target audience of 8-10 year olds, therefore I am going to aim my questionnaire to both their parents and themselves giving them the power to choose what they wan their children to watch. I am also going to ask 5 outsiders to get their opinion on what they think. To do this I am going to ask a variety of quantitive and qualitative questions in order to collect the correct data which I need.

3. Methods and Techniques • My methods and techniques that for creating and distributing my Questionnaire included having both qualitative and quantitive questions which I felt would allow me to get direct information that I wanted to know and also allow me to collect some more detailed information that I wanted to know also. My target audience is children between the ages of 8-10 years old, therefore, I directed my questionnaire to both parents and their children which meant I had two questionnaires in one, some questions that were aimed at the parents and some that were aimed at the child, who are my actual target audience. I asked basic information such as gender, age and how many children between a certain age they had. Then I began asking questions about how peoples children watch TV shows for example, via the internet, television or DVD. How much television do their children watch and what is the most popular time of day that they watch TV. What topics would they want covered and would they want their children to have access to TV shows via the internet. I then asked the children who are my actual target audience questions about their favourite show, character, colour, channel etc. I also included images in some of my questions these were questions which relate to my two smaller tasks, a DVD cover and a magazine cover, therefore I provided the children the children with a variety of different images, and asked them to chose their favourite and why. This allowed me to gather ideas about what I should include on when I make my two smaller tasks. Overall I approached 15 people to answer my questionnaire, 10 were parents and their children and 5 were ‘outsiders’ who do not have children. This allowed me to collect a vast amount of information about my product from the target audience and who isn’t the target audience which will provide me with a different view.

4. Audience Profile How many children between the age of 8-10? 10% 90% What is your child(s) gender? • The first question that I asked (to the parents), before I even gave them the questionnaire was wether they has children between the ages of 8-10 years old, which is the age of my target audience. If they did, I then began the questionnaire. I asked them how many children between that specific age boundary they had, 90% of parents has 1-2 children between that boundary and 10% had 3-4. This is usually because the most common age gap between siblings is 2 years, therefore, if a family has one 10 year old and one 8 year old, then my new children’s TV drama will be suitable for both of them. I then asked the gender of the children and 55% percent were female whereas 45% were male. It would have been ideal to have asked an equal amount of males and females however, this was out of my control. 55% 45%

5. TV Show Topics 7% 21% 14% 43% 7% 7% • I then asked the parents which issues would they prefer to be covered in a Children’s TV drama, I gave them a variety of options, allowed them to choose more than one, and also gave them the opportunity to choose their own.43% said they would like to see Bullying as a main topic, which I think is very effective amongst children of that age, second to that was Stranger Awareness (stranger danger) with 21%, which is very important that children are aware of the dangers, and seeing it on a TV show which they enjoy, they are likely to listen. 14% of parents said internet safety, which we hear a lot about in the media, therefore it would be another valid topic. Finally, friendship, racism, and healthy eating all got 7% of the parents vote, and were seen as the least important. Therefore I am going to include bullying, stranger danger and internet safety in my TV show.

6. Television Habits How much television does your child watch per day? 10% 20% 70% Most popular time of day to watch TV? 20% 30% • I also asked parents about their children’s television habits, I asked them how much television their child watches, 70% of children watch 2-3 hours of TV per day, 20% watch 0-1 hour and 10% watch 4-5 hours. I then combined this with what is the most popular time of day for their child to watch TV. 50% of parents said 3-5pm was the most popular, 30% said 6-8.30am was the most popular and 20% said that 5-7pm was the most popular. According to these results it would be most effective to have 2 hour long episodes of my TV show between 3-5pm as this is the most popular time for children to be watching TV. Finally, I asked how their child watches TV. 70% of parents said that their child watches TV shows via the Television itself, and 30% of parents said DVD. None of the parents that I approached said that their child watches TV shows via the internet. However, I found that my TV show and DVD of the show will hopefully be effective. 50% How does your child watch TV shows? 30% 70%

7. TV shows via the internet? Would it be ideal for your child to watch TV shows via the internet? Text • I was keen to hear parents views on there children