Permission marketing
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Permission Marketing. 92% go to internet to see email. Advantages of email Cost Virtually real time distribution Interactivity – direct links to web sites Higher click through rates Email is proactive and better at targeting. E-mail marketing strategies. Acquisition Permission marketing

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Permission Marketing

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Permission marketing

Permission Marketing


Permission marketing

  • 92% go to internet to see email.

    Advantages of email

  • Cost

  • Virtually real time distribution

  • Interactivity – direct links to web sites

  • Higher click through rates

  • Email is proactive and better at targeting


E mail marketing strategies

E-mail marketing strategies

Acquisition

  • Permission marketing

  • Sponsored newsletter

  • Sponsored discussion list

  • Advocacy marketing (referrals)

  • Partner co-marketing

  • Retention

  • CRM

  • Corporate newsletter

  • Reminder service


Permission marketing

  • Plain text/link – 10% use – 3-4% response – 2 c

  • Clickable text – 60% - 6-8% response – 3 c

  • Images and HTML – 30% - 12-15% response – 5c

  • Interactive and Graphics

  • Broad

  • Segmented

  • One-to-one

  • Browser sniffers – find which browser a customer uses and optimizes for the richest media


Why don t advertisers do this themselves

Why don’t advertisers do this themselves?

  • Large technology investment – bounced messages, spam blocking software, bandwidth, management of large databases, expertise

  • Spam – can affect reputation of brand

  • Online different from off line

  • Opt-out versus Opt-in


Permission marketing

CTRConersion

  • Banner0.5%1.0%

  • Direct mail – purch list0.7%NA

  • Direct mail house list1.0%NA

  • Email – purch list10%10%

  • Email – House list14%10%

  • 1500 per campaign set up cost and 2-5 c/mail


Permission marketing

  • Low barriers to entry

  • Scalability

  • Rich Data

  • Relationship management

  • On and off line convergence


Competitors

Competitors

  • Avenue A (AVEA)

  • CyberGold (CGLD)

  • Digital Impact (DIGI)

  • Double Click (DCLK)

  • Message Media (MESG)

  • MyPoints.com (MYPT)

  • 24/7 Media (TFSM)

  • YesMail


Permission marketing

  • What is opt-in email?It is the most successful online marketing tool ever devised. It is 2-3 times more effective than conventional direct email and 10 times more effective than banner advertising.


Why opt in email

Why opt-in email?

  • Cost effective 20c per email

  • Fast and responsive – 5% within 24 hrs

  • 15% within 72 hrs

  • Politically correct

  • Versatile – product, catalogs, coupons, newsletter, surveys etc.


Emailmaestro com tips

EmailMaestro.com - Tips

  • The subject line is the most important part of your email message.  Create a powerful subject by combining an action phrase with a response-boosting incentive

  • Take our quick survey and win!

  • Get $20 off your favorite music!


Permission marketing

  • Personalize your email message to your audience's interests, needs, and the benefit of responding to your offer.

  • NOT GOOD: For more info, visit our website at http://www.emailmaestro.com


Permission marketing

  • Use an incentive to boost response to your offer.  Powerful incentives include contests, sweepstakes, discount coupons, free trials, free gift with money order, free shipping, and free email newsletters

  • Make your offer time-sensitive to create urgency and get prospects to act now.

  • EXAMPLE:Hurry, this special $20 discount ends at midnight on Friday, December 19th!


Permission marketing

  • Add impact with power words like free, win, discover, new, bonus, special, save and easy.

  • Keep your email message short (15-25 lines maximum) and easy to read by limiting paragraph length to 4-6 lines.

  • Make it easy for prospects to respond to your offer by including a prominent, direct link to your wed site with more details about your offer.

  • EXAMPLE:Take our fast 2 minute survey now at:http://www.emailmaestro.com


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