GETTING THE BALANCE RIGHT : Managing Development Managing Capacity Managing Demand

1. GETTING THE BALANCE RIGHT: Managing Development Managing Capacity Managing Demand INFLUENCING TRAVEL BEHAVIOUR David Abbott Influencing Travel Behaviour: Regional Coordinator

2. “People have to be told fairly firmly where, and when, and how they can use their vehicles . Plans should contain measures to influence the demand so that it matches the provision that can be made ”

3. Traffic grown by 80% in 20 years Congestion Target Environment & climate change concerns Future road building The Context

4. Managing demand within planned capacity Exploit voluntary “smarter choices” initiatives Potential Benefits Reduce trips by up to 20% Corporate and Staff Cheaper and quicker than road schemes Air quality and noise levels Influencing Travel Behaviour - The Opportunity

5. What is “Influencing Travel Behaviour”?

6. Voluntary Travel Plan Pilots • Area-wide view • Identifying supportive locations • Joint partnership with LHAs • Business case • Set up stakeholder forums/steering groups • Base on robust data & information • Develop Area Travel Strategies

7. Area Travel Plan implemented Baseline monitoring complete Coordinators funded and appointed Diversity of site types Over 10,000 staff (up to 2,000 trip savings) Proven acceptance and investment in voluntary schemes Importance of good groundwork Committed partnership – joint funding Where we are now…….

8. The WhiteleyArea Travel Plan

9. ‘To develop an integrated transport strategy for the area, to address current transport problems and manage access to the site into the future’ Based on Partnership Focusing on Accessibility Generating Measurable Benefits The Challenge

10. Solent Business Park

11. Home for the Area Travel Strategy Collects Data; Informs and involves new businesses; Consultation tool; Tool for the implementation of new sustainable transport measures; and Promotes the use of these measures. Whiteley ATP Website

14. Commitment: Area Travel Plan Steering Group; Funding from businesses and LHA. AreaWideMeasures: ATP Coordinator; Bus only link; Cycle access; Car sharing; ATP Website - On line surveys with incentives CompanyMeasures: Information provision and marketing; and Largest businesses leading others on internal measures. Outcomes

15. Influencing Travel Behaviour & Development Control

16. The “Traditional” HA approach Network capacity Traffic volume Development traffic

17. The “Traditional” HA approach Traffic demand Network capacity Background growth Development traffic

18. The “Traditional” HA approach Required capacity 15 years after full opening of the development Traffic demand Network capacity Background growth Development traffic 15 years

19. The “Traditional” HA approach Network capacity Traffic demand Background growth Development traffic 15 years

20. The “Traditional” HA approach Network Capacity Traffic Volume Background Growth Development traffic 15 years

21. Features of traditional approach: Traffic generation based on precedent 15 years growth applied Improvements satisfy expected demand i.e. Predict and provide

22. “the days of predict and provide are over… we cannot build our way out of our transport problems ” Roads Minister, Dr Gavin Strang House of Commons Transport Debate – 3rd March 1998

23. The “Traditional” approach Network Capacity Traffic Volume Background Growth Development traffic 15 years

24. The “Traditional” approach Traffic volume Network capacity Background growth Development traffic

25. Many network capacity improvements are not feasible Feasibility?? Traffic volume Network capacity Background growth

26. Many network capacity improvements are not feasible Traffic congestion / unsatisfied demand Network capacity Background growth

27. Demand Management Establish network capacity Anticipate background growth Constrain traffic generation within manageable limits

28. Constraints to traffic generation: Network capacity Traffic growth

29. Constraints to traffic generation: • Travel plans • Modal shift • Car sharing / car clubs • Parking limits • Access management • etc . . . . Network capacity Traffic growth

30. Network capacity Traffic volume Traffic growth

31. Network capacity Traffic volume Traffic growth

32. Network capacity Traffic volume Traffic growth

33. Trip “Credit” approach: • Minimise impacts from new development • Create “headroom” from neighbouring existing developments • Set up travel plan networks • Aim to achieve traffic neutrality (or as near as possible)

34. Network capacity Traffic volume Traffic growth

35. The “Trip Credit” approach

36. The “Trip Credit” approach

37. Influencing Travel Behaviour: • Limits traffic generation • Concentrates on impact avoidance • More focus on “soft” measures • Recognises a capacity ceiling • Maximises development opportunity within that ceiling • Looks at overall development “Predict and Manage”

38. “People have to be told fairly firmly where, and when, and how they can use their vehicles . Plans should contain measures to influence the demand so that it matches the provision that can be made ” The Buchanan Report: 1963

39. Thank You David Abbott Regional Programme Manager: Influencing Travel Behaviour Network Strategy (East of England and South East) Room 336, Heron House 49-53 Goldington Road, Bedford, MK40 3LL Tel 01234 796221 Mob 07771 677517 Email: david.abbott@highways.gsi.gov.uk Find out more on the HA website: www.highways.gov.uk/knowledge/9561.aspx