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Entertainment Investigators

By: Andy McVoy Sean Moran Grant Benson Kyle Hamilton John Ninmann. Entertainment Investigators. Overview. The internet is the fastest growing technology known to man. Communications have never been more efficient & accurate

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Entertainment Investigators

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  1. By: Andy McVoy Sean Moran Grant Benson Kyle Hamilton John Ninmann Entertainment Investigators

  2. Overview • The internet is the fastest growing technology known to man. • Communications have never been more efficient & accurate • Easy access to information has become commonplace with the internet • ENTERTAINMENT is apparent nearly everywhere!

  3. Social Media Video • http://www.youtube.com/watch?v=sIFYPQjYhv8

  4. Entertainment and Internet • 5 Sectors of Entertainment • Social Networking • TV / Movies • News • Music • Games

  5. Social Networking • Definition: Any website designed to allow multiple users to publish content themselves. The information may be on any subject and may be for consumption by (potential) friends, mates, employers, employees, etc. The sites typically allow users to create a “profile” describing themselves and to exchange public or private messages and list other users or groups that they are connected to in some way (Dictionary.com)

  6. Social Networking & Time Consumption • In the last year time spent on social networking sites has increased 98%!!! • October 2008 503.8 million minutes spent compared to October 2009 where 999.4 million minutes where spent! (Time Spent)

  7. Social Networking & Time Consumption Cont. • Today, more time is spent on the internet with social networks than the use of email (Technology) • One in every 11 minutes online globally is accounted for by social networking and blogging sites.

  8. Consumption Cont. • How much time do you think you spend on Twitter, MySpace or Facebook everyday? • The average person with a social networking profile dedicates 27 minutes of their day to social networking. (MarketingVox)

  9. Social Networking & Information • In order to obtain statistics and measurable data I used an article from the journal Computers and Human Behavior • The sample consisted of 205 college students • 73.6% allow anyone to access their social networking profiles • 90.6% don’t include their phone numbers • 90.6% don’t include their home address • 74.8% included information about their personalities

  10. What’s the big deal with Information? • If you place your phone number and / or home address you have a larger chance of being called by telemarketers and scam mails • Too much personal information can result in identity theft. • Email addresses can be sent spam and offers from companies relating to your interest s and personality traits.

  11. Youth and Social Networks • Age with highest user activity. • Use it out of bordem • Believe its just like hanging out with your friends • All my friends are on it. • Because I was invited.

  12. Communication & Social Networking • Social Networking allows instant easy communicate without a price. • Allows individuals to stay in touch with family members and friends that the user may not see too often. • Gives user the ability to create events to attend and groups to join.

  13. Social Networking & Applications • Applications range from a variety of categories: • Games • Personality Tests • Comparisons • Character Tests • Organization • Humor • Education

  14. Facebook Application Stats. • More than 2 billion photos uploaded to the site each month • More than 14 million videos uploaded each month • More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week • More than 3 million events created each month • More than 45 million active user groups exist on the site

  15. Top Applications of Facebook • Top Friends • Fun Wall • Super Wall • Super Poke • Video • X Me • iLike • Movies • Graffiti

  16. History of Facebook • Facebook was founded by Mark Zuckergerg, a Harvard University Student in February 2004 • By December 2004 Facebook had over 1 Million active users • Spring 2005 over 800 colleges have access to Facebook • September 2005 High Schools are granted access to Facebook • October 2005, International Networks are added as well as the picture application • May 2006 Facebook adds work networks • September 2006: Anyone can join Facebook • By the end of 2006 Facebook has more than 12 million active users • 2007: over 100 different applications are added including marketplace and gifts (ECONOMIC) • October 2007: Microsoft take $240 Million equity stake in Facebook (ECONOMIC!) • Facebook now has 50 Million active users

  17. History Cont. • January 2008: Facebook Co-sponsors (POLITICAL) the Presidential debates with ABC News • February: Facebook launches in (CULTURAL) Spanish and French • March: Facebook launches in German (CULTURAL) • Privacy issues create more security • April: Translation app. For 21 languages (CULTURAL). Facebook Chat • August: Over 100 Million active users • Jan 09: 150 Million active users • Feb 09: 175 Million active users • April 09: Over 200 Million active users

  18. History Cont. 2 • June 2009: Facebook launches Facebook Usernames • July 2009: Over 250 million users • August 2009: AquiresFriendFeed • September 2009: Over 300 million users

  19. Dating sites • Increase in popularity • Easier to meet similar people online than in real life • More independence • Future interaction makes it easier to connect to people • More control over self-representation • Dutch study • Users mostly age 30-50 • 43 percent of single-Internet users have visited a dating site • Online life similar to offline life • The more extroverted a person is, the more friends they will make on the Internet

  20. Forums and Groups Forums • First form of social interaction on the Internet • Allow people to talk with others about any topic • People form bonds from interaction with others • Hidden identity allows people to be anonymous Groups • People can talk with people similar to them • Yahoo! Groups • Diehard Deems • Christian Republicans • Allow for people to join up in real life • Activist organizations • PETA

  21. Concepts Uses and gratification model • People use sites for a purpose • Members gain satisfaction from using sites • Information • Personal identity • Relationships Identity • Partly constructed by social groups we belong to • Essentialist • Identity is natural • Some groups based on natural characteristics • Non-essentialist • Identity is socially constructed • Social-networking sites construct people into social groups

  22. Implications Political • Groups can organize for rallies • Organize political activism • Reiterate a person’s political ideals Economic • Dating Web sites earn money • Donations for companies from group members Cultural • People visit groups with similar beliefs • Maintain identity and cultural practices

  23. MySpace: “A Place For Friends • -International online social networking service • -Founded in July of 2003 by two men by the names of Tom Anderson and Chris DeWolfe • -Owned by Fox Interactive Media which is owned by News Corporation • -In June 2006, Myspace was the most popular social networking site in the United States • -In April 2008, Facebook surpassed Myspace in popularity • -Available in 15 different languages

  24. Cultural • -The social and cultural implications of MySpace and other social networking sites are very broad • -MySpace is an outlet for self-expression • -Users can personalize their pages with pictures, music, art and blogs • -Musicians use MySpace as a platform to reach a broad and well-connected audience • -Musicians often create a MySpace page to interact with fans and promote shows and albums • -The pages allow fans to write comments, blog their ideas and sample music

  25. What is Twitter? • What is it: a micro-blogging service that allows the user to create short messages or updates that are then received and read by fellow twitter users.

  26. Twitter • Brief History: • *Created in 2006 by Jack Dorsey, now backed by a team of 29 employees • *Currently 3rd most used social networking service • *Collects personal identification information from all users and distributes • information amongst third parties. • *Used to disperse information quickly from news sources, personal opinions, advertising and in times of emergency.

  27. Twitter Terms to know: • Tweet: text post that consists of up to 140 characters. • Followers: those that read other users tweets (you can be a follower of many different twitter users) • Twitter profile page: page where all of a user’s tweets are displayed • Circle of friends: a restricted group of people that is allowed to view a specific user’s tweets. • Twittersphere: twitter users

  28. Why so popular so quickly? • For major corporations twitter serves as an advertising and public relations medium • Everyday people can intimately follow the lives of public officials, celebrities • Feeds current generations need for constant social connection and stimulation • Medium of messaging that can be accessed by anyone with internet connection • If choosing to ignore twitter, left behind in competitive consuming of up-to-the minute information.

  29. Soft News is media information and news but furthermore has a large entertainment role which is designed to increase ratings. Media companies, infotainment sites, and news broadcast pundits have all found a place on the Internet. Infotainment sites and broadcast pundits are entertainment based sometimes though these sources are conceived as newsworthy. Soft News

  30. Infotainment Sites • Hard News V.S. Soft News • Sometimes overshadow each other. Example: Michael Jackson • Response to medias indulgence leads us further into soft news. Example: Peter King http://www.youtube.com/watch?v=2RmneMDZlWQ

  31. News Broadcast Pundits • Broadcast Pundits have a bias. Example: Bill O’Reilly • More Entertaining than Newsworthy. Example: Larry King Live http://www.youtube.com/watch?v=Nc-AXuDdsIs

  32. Soft News Value to Society • Without Soft News regular news would be boring. • Hard News can be upsetting. Examples: Iraq and Katrina • Soft News brings lighter side to news. • There should be balance.

  33. Digital Era • Prior to the digital era many people’s source for information was T.V.. • Internet is now the main source for information. • Achieving a balance will be difficult. Example: T.V. formatted for balance. • The Individual’s choice can be corrupted by media sites. Example: MySpace

  34. Entertainment & Internet? • All in all, there is no argument that the entertainment industry hasn’t had its influence on the internet • Some aspects may be better than others (easy access to news and connecting with friends) • Some aspects may not necessarily be beneficial to everybody (online advertising / time consumption) • All we can say is that entertainment is here to stay whether we like it or not. Whether it is bad or good for our society really depends on the individual. The answer is ultimately your opinion

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