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Apple: History

Apple: History. Steve Jobs & Steve Wozniak Products “Apple I” in 1976 “Apple II” in 1978 Apple became a $300 Million company in three years! 1976 - 1979. On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like "1984.". Apple: Early Advertising.

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Apple: History

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  1. Apple: History • Steve Jobs & Steve Wozniak • Products • “Apple I” in 1976 • “Apple II” in 1978 • Apple became a $300 Million company in three years! • 1976 - 1979

  2. On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like "1984." Apple: Early Advertising 1984 – The Macintosh Portrays the downfall of “Big Brother” (IBM)

  3. Apple: Hardware Top: iMac DV Left: Power Mac G4 Right: G4 Cube

  4. Apple: Software • Operating Systems • Current: Mac OS 9 • Future: OS X • servers • workstations

  5. Microsoft: History Bill Gates, 1977 Microsoft, 1978

  6. Software Flight Simulator 2000 Links 2001 Motocross Madness Future.. Xbox Microsoft: Entertainment

  7. Software Office 2000 Windows 2000 Programming Hardware Intellimouse Ergonomic Keyboard Microsoft: Business

  8. Apple: Advertising • Advertising • Focus on creativity • color & transparency

  9. Apple: Sales Promotions • Point of Purchase • Display the entire system • Mail-order

  10. Apple: Internet • Business services • Apple Logo • Apple Quicktime is everywhere..

  11. Apple: Creative Aspect

  12. Apple: Building a Community

  13. Apple: Critique • Creativity can only take you so far… Apple iBook

  14. Microsoft: Advertising • Some billboards • Television rarely used • Name and logo recognition u·biq·ui·tous - adj. – 1. Being or seeming to be everywhere at the same time; omnipresent. -(http://www.dictionary.com)

  15. Microsoft: Sales Promotions • B2B!!! • Multipack Certificate Programs • Reseller Volume Discounts

  16. Microsoft: more.. • Personal Selling • Very little effort • Except for business-to-business • Publicity • Household name • (see “ubiquitous”) • Recent bad publicity

  17. Microsoft: Internet the “colorful things network”

  18. Microsoft: Critique • Too Colorful? • Unreliable products? • Getting too big for their britches… • From ubiquity to world domination Blue Screen of Death

  19. Conclusion • Similarities • Simple, bright & colorful • Differences • Microsoft: large businesses & consumer entertainment • Apple: education and creative markets • Print, Movies, Web, Music, & Photography

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