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CloudEthernet Forum

CloudEthernet Forum. Overview. The CloudEthernet Forum. is an industry forum that brings together relevant stakeholders to work towards maximizing the use of Ethernet to meet the evolving needs of cloud service users over the coming decade. Cloud Services Market Growth.

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CloudEthernet Forum

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  1. CloudEthernet Forum Overview

  2. The CloudEthernet Forum is an industry forum that brings together relevant stakeholders to work towards maximizing the use of Ethernet to meet the evolving needs of cloud service users over the coming decade

  3. Cloud Services Market Growth • Enterprises and consumers around the globe need increasing amounts of on-demand cloud compute and storage capacity • Cloud service providers need to minimize complexity of scaling and rapid redistribution of VMs and storage to meet performance, cost and regulation compliance objectives

  4. Cloud Services Scaling Challenges • Ethernet is the fundamental networking technology used in the backplane, racks, between racks and site interconnects BUT • Current layer 2 technology approaches do not yet effectively support increasingly large and geographically dispersed VM and storage environments • Orchestration layer to support very large VM environments dependent on increasingly complex L2/L3 interactions

  5. Stakeholders in Scaling Cloud Services • A range of companies need to work together effectively to address technological issues of scaling cloud service infrastructures • Data Center Providers • WAN Service Providers • System Integrators • Network Equipment Manufacturers • Cloud Service Providers • Cloud Infrastructure Providers

  6. CloudEthernet Forum – target issues To recap the issues we were set up to solve: • Enabling Cloud Service providers to offer cost effective solutions, quickly • Faster time to market • Flexible ability to address customer’s changing needs • Taking Ethernet to a whole new level globally • Expanding the market for Ethernet services • Utilising existing networking capabilities • Greater end-to-end integration across cloud & network solutions Meeting the needs of cloud service users through effective use of Ethernet networking

  7. CloudEthernet Forum – market environment New industry solutions are needed for a rapidly evolving environment: SaaS • Google Apps, SalesForce, SuccessFactors, Office 365 PaaS/IaaS • AWS, Azure, Google, … Private clouds • BFSI, System Integrators, Rackspace, Equinix, Ever-increasing demand for compute and storage resources Location, location, location! • Enhance user experience with fast response times • Reduce costs – optimize resources, power and space

  8. CloudEthernetForum – problems faced today Users face a number of problems today: • Performance degraded with single hub architectures • Laws violated due to inadvertent reroutes • Cloud infrastructure providers ask customers to cobble together their own global mirroring solutions • Customers facing competing approaches to cloud infrastructure

  9. Standardize To Achieve Promise of Cloud…… Simplification • Reduce load on higher order protocols – e.g. VXLAN, NVGRE, STT, even SDN • Uncouple complex and inflexible relationship between L2 and L3 • Consolidate the multitude of storage protocols What this means • Less complex equipment, fewer management layers, easier routing configuration and same infrastructure for compute & storage • Flexible and scalable infrastructure allowing cloud resources to be delivered where needed

  10. Forum Activities • Technical • Identify required technical work • Develop specifications and implementation agreements • Marketing • Promote technical solutions developed by the Forum • Operations • Identify required business processes • Develop recommended best practices

  11. CloudEthernet Forum Members

  12. CloudEthernet Forum Board Chairman: Jeffrey Schmitz, CMO President: James Walker, VP Managed Network Services Founding Board Members confirmed: Sunil Khandekar, President & CEO, NuageNetworks Dan Romascanu, Director Tom Davies, Senior Director, Cloud Platforms Lane Patterson, CTO Dave Larson, VP & CTO, HP Networking Justin Dustzadeh, CTO & VP Technology Strategy, Networks Doug Wills, Senior Director, Product Marketing & Management ShaharSteiff, AVP Business Operations Mike Bencheck, Verizon Fellow

  13. CloudEthernet Forum Co-Chairs • Technical Co-Chairs: Sam Youn, Director Network Architecture Mike Bencheck, Verizon Fellow • Marketing Co-Chairs: Henry Bohannon, Senior Director, Head of Ethernet Product Management Doug Wills, Senior Director, Product Marketing & Management • Forum Management & Support: Daniel Bar-Lev & Mark Fox

  14. CloudEthernet Forum Key Board Appointments: • President – James Walker, Tata Communications • Chairman – Jeffrey Schmitz, Chief Marketing Officer, Spirent Communications plc Technical Co-Chairs: • Mike Bencheck, Verizon Fellow • Sam Youn, Director Network Architecture, Equinix Marketing Co-Chairs: • Henry Bohannon, Senior Director, Head of Ethernet Product Management Tata Communications • Doug Wills, Senior Director, Product Marketing & Management, Juniper Networks

  15. Close Collaboration with MEF • Forums’ synergy results from common focus on using Ethernet to enable global scaling of digital services • CloudEthernet Forum part of the MEF legal entity using identical bylaws and IPR • Reduced CloudEthernet Forum membership fees for MEF members and vice versa • MEF-provisioned member services enable rapid scaling of CloudEthernet Forum work

  16. First Forum Activities • Launch & members meeting • Launched at Ethernet Innovation Summit, CA – May 23rd, 2013 • Inaugural Members Meeting, Montreal – July 24th, 2013 • Publish • Problem Statement White Paper – Sept 25th, 2013: • Use Cases • Cloud types • Deterministic traffic performance • End-to-end provisioning • Overlay tunnels • Provisioning resources

  17. CloudEthernet Forum Technical Co-Chairs: Sam Youn, Director, Network Architecture, Equinix Mike Bencheck, Principal Member of Technical Staff, Verizon Supported by Daniel Bar-Lev, CloudEthernet Forum

  18. Please visit the CloudEthernet Forum wiki for Technical Meeting notes & actions Note: Please email Daniel Bar-Lev if you require authorization rights to the wiki.

  19. CloudEthernet Forum Marketing Co-Chairs: Doug Wills, Senior Director, Product Marketing & Management, Juniper Networks Henry Bohannon, Senior Director, Head of Ethernet Product Management, TATA Communications Supported by Mark Fox, CloudEthernet Forum

  20. Launch @ Ethernet Innovation Summit, CaliforniaMay 24, 2013 – 80 press from 35+ countries

  21. Launch @ Ethernet Innovation Summit, CaliforniaMay 24, 2013 – 80 press from 35+ countries

  22. Diary Dates EMEA Regional Meeting, France, September 25th APAC Regional Meeting, Singapore, November 19th Next Members Meeting, Seattle, USA, October 24th (Members Board Meeting October 23rd)

  23. Joining the CloudEthernet Forum For further information on joining the CloudEthernet Forum, please contact Mark Fox at: Email: mfox@CloudEthernet.org Tel: +1 408 504 8665 or +44 7836 248110 Note: Next members meeting Seattle, Thursday October 24th

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