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Cleat Guards:

Cleat Guards:. The Team:. Concurrent Engineering:. Total group participation Open communication 24/7 Total support Brainstorming. Market and Customer Needs:. Over 240 million people regularly play soccer in more than 200 countries in every part of the world.

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Cleat Guards:

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  1. Cleat Guards:

  2. The Team:

  3. Concurrent Engineering: • Total group participation • Open communication 24/7 • Total support • Brainstorming

  4. Market and Customer Needs: • Over 240 million people regularly play soccer in more than 200 countries in every part of the world. • Over 50 million people in North America play football/rugby • To determine needs: Surveys were distributed among various amateur players in high schools and university • The customer needs obtained were evaluated, resulting in 7 main customer needs

  5. Marketing StrategyCustomer Needs • Injury Prevention: The cleat will prevent slipping on smooth wet surfaces • Ease of Cleat Attachment: The cleat guard is easy to slip on and off • Product Protection: The cleat guards protect the cleats from wear • Dexterity: The cleat guards simulate a normal shoe when placed on the cleats • Cleanliness: The cleat guard keeps dirt and grass from coming in contact with any surrounding equipment, and minimizes the amount of dirt and grass contacting the cleat sole • Comfort: The cleat guards will provide sufficient comfort to the wearer to simulate a normal pair of shoes • Durability: The guards will last as long as the cleats will

  6. Cleat Guards:

  7. The Cleat Guard • Justification of Design -Sole -Straps made of elastic strap with velcro -Minimum number of components -Durable yet very deformable insole -Lightweight -All materials very flexible and basic

  8. Marketing Strategy: Customer Needs and Feedback • Market: amateur soccer, football and rugby players • Stages of targeting: North America Europe South America • Prototype variations will be distributed as trials to university athlete market • Surveys will be used to determine areas of weakness and improvement • Will ensure the best possible product will be manufactured, preventing costly ECOs

  9. Marketing Strategy: Distribution and Promotion • Sports specific stores: Foot Locker, Super Monde Des Athletes • Department stores: Wal-Mart, Zellers • Product will be promoted by sponsoring local soccer, football, rugby games

  10. Marketing Strategy: Advertising • Weekly flyers • Website ads : Sports Illustrated “advertiser links” • Commercials geared to the relevant sports using popular professional athletes

  11. Marketing Strategy: Advertising: Sample Advertiser Link

  12. Material Requisition (MR) • All Quotes are in US Dollars • TBA-To be advised, waiting on response from company contact

  13. Contracts awarded to : 1- Back Be Nimble Inc. 2- Hookandloop Inc 3- Bonsun Rubber

  14. Department Budgets • Materials Budget: $16,865 • Manufacturing Budget: $30,100 • Shipping Budget: $8,500 • Packaging Budget: $5,000 • Marketing Budget: $10,000 Total Monthly Budget: $70,465

  15. Breakeven point 8400 pairs • Initial period: • Investment • Material • Manufacturing • Distribution • Packaging • Monthly: • Considering batch size of 10,000 • Fixed costs

  16. Supply chain planning • Suppliers delivery included in purchases • Factors involved in decision • Price of material : fixed with delivery at site • Leadtime and influence on cost • Volume discounts • Order requirements • Economic Order Quantity: holding, stock-outs, ordering cost, lead time, volume discounts. • Batch size • Frequency of orders • Alternative suppliers

  17. Supply chain planningDistribution of finished product: • Placement of product : • Specialized (sports) retailers:Foot Locker, Sports Experts • Large retailers: Wal-Mart, Canadian Tire, Sears, Target, K-Mart, JC Penney, etc. • Retailers require suppliers to receive products on specific distribution centers • Shipments made through commercial carriers • Costs depending on size, weight or volume and distance

  18. Prototype

  19. Bottom View

  20. Side View

  21. Exploded View

  22. Lessons learned • Concurrent Engineering: • Communication • Teamwork • Documentation • Commitment • Use everyone’s strengths

  23. Questions?

  24. Thank you!

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