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Presented By Momina Imtiaz L10-4620 Ayesha Sattar L10-4631

Can you say what your strategy is? ( hbr article) By david j. collis and michael g. rukstad. Presented By Momina Imtiaz L10-4620 Ayesha Sattar L10-4631. Introduction. Importance of a strategy To direct company’s operations Example of iron fillings Managers are not clear

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Presented By Momina Imtiaz L10-4620 Ayesha Sattar L10-4631

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  1. Can you say what your strategy is? (hbr article)By david j. collis and michael g. rukstad Presented By MominaImtiaz L10-4620 Ayesha Sattar L10-4631

  2. Introduction • Importance of a strategy • To direct company’s operations • Example of iron fillings • Managers are not clear • Leads to poor results • “It is a dirty little secret that most executives don’t actually know what all the elements of a strategy statement are, which makes it impossible to develop one”

  3. 1. Objective • Different from mission statement or values • “single precise objective that will drive the business over the next five years or so” • Specific, achievable, measurable and should also include a time frame • No two companies share the same strategic objective

  4. A HIERARCHY OF COMPANY STATEMENTS

  5. 2. Scope • Customer or offering • Geographic location • Vertical integration • Allows for flexibility • Encourages experimentation and initiative

  6. 3. Defining the Advantage • Most important characteristic of strategy statement • Firm’s competitive advantage has two parts: • Statement of customer value proposition • Unique activities or combination of complex activities delivering customer value proposition • Example: Edward Jones brokerage firm

  7. Edward Jones’s activity-system map

  8. Developing Strategy statement • Assessment of industry • Examination of competitor’s current strategies • Finding the sweet spot • Should include employees at all levels • End result: an effective strategy

  9. Our Analysis • Gives clear understanding of roles • Motivates and inspires employees • Raises long-term financial performance of organization

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