Digital Marketing Guide

1. DIGITAL MARKETING GUIDE 2020 JOKO YUWONO DIGITAL MARKETING GUIDE 2020 JOKO YUWONO +62 813 9829 8989 LinkedIn.com/in/Jokoyu Jokoyu89@gmail.com Jokoyu89@gmail.com | 0 8 1 3 9 8 2 9 8 9 8 9 0 | PAGE

2. DIGITAL MARKETING GUIDE 2020 TABLE OF CONTENTS 1. Web Performance Optimization 01. Web Security …………………………………………………………………………………………………………. 02. Web Structure ………………………………………………………………………………………………………... 03. UI / UX Design ………………………………………………………………………………………………………. 04. Onsite SEO …………………………………………………………………………………………………………… 05. Interactive Website …………………………………………………………………………………………………... 06. A/B Testing ……………………………………………………………………………………………………………. 2. Digital Marketing Flow (AIDA Workflow) 01. Attention (Create an Attention of brand) …………………………………………………………………………. 02. Interest (Create an Interest for further information) ……………………………………………………………… 03. Desire (Stirring up a Desire to buy a product or service) ………………………………………………………. 04. Action (Moving the visitors into an interaction with company) …………………………………………………. 3. Digital Campaign Strategies 01. Brand Awareness ………………………………………………………………………………………………………………. 02. Brand Activation …………………………………………………………………………………………………………………. 4. Digital Campaign Techniques 01. Search Engine Optimization (SEO) ……………………………………………………………………………………………. 02. Search Engine Result Page (SERP) …………………………………………………………………………………………. 03. Search Engine Marketing (SEM) ………………………………………………………………………………………………. 04. Social Media Marketing (SMM) ………………………………………………………………………………………………… 05. Content Marketing (Copywriting) ………………………………………………………………………………………………. 06. Local Marketing (Google My Business) ………………………………………………………………………………………. 07. Email Blast Marketing …………………………………………………………………………………………………………… JOKO YUWONO 4 4 4 4 4 4 6 6 6 6 7 7 8 8 8 8 8 8 8 Jokoyu89@gmail.com | 0 8 1 3 9 8 2 9 8 9 8 9 1 | PAGE

3. DIGITAL MARKETING GUIDE 2020 5. Post Campaign Analysis 01. Traffic by Source …………………………………………………………………………………………………………………. 02. New Visitors vs. Returning Visitors ……………………………………………………………………………………………. 03. Sessions …………………………………………………………………………………………………………………………. 04. Average Session Duration ……………………………………………………………………………………………………… 05. Page Views ……………………………………………………………………………………………………………………… 06. Most Visited Pages ……………………………………………………………………………………………………………… 07. Exit Rate …………………………………………………………………………………………………………………………. 08. Bounce Rate ……………………………………………………………………………………………………………………… 09. Conversion Rate …………………………………………………………………………………………………………………. 10. Impressions ………………………………………………………………………………………………………………………. 11. Social Reach ……………………………………………………………………………………………………………………… 12. Social Media Engagement ……………………………………………………………………………………………………. 13. Email Open Rate ………………………………………………………………………………………………………………. 14. Click-Through Rate ……………………………………………………………………………………………………………. 15. Cost Per Click ……………………………………………………………........................................................................... 16. Cost Per Conversion …………………………………………………………………………………………………………… 17. Cost Per Lead …………………………………………………………………………………………………………………. 18. Cost Per Acquisition …………………………………………………………………………………………………………… 6. Example of Audit Report Analysis 01. Periodic Table ………………………………………………………………………………………………………………… 02. Security Audit Report …………………………………………………….......................................................................... 03. On-Site SEO Report …………………………………………………………………………………………………………… 04. Off-Site SEO Report ……………………………………………………………………………………………………………. 05. SERP Audit Report ……………………………………………………………………………………………………………. 06. Social Media Audit Report ……………………………………………………………………………………………………… 07. Session by Top Countries ………………………………………………………………………………………………………. JOKO YUWONO 9 9 9 10 10 10 10 10 11 11 11 11 12 12 12 12 13 13 14 15 16 17 18 19 20 Jokoyu89@gmail.com | 0 8 1 3 9 8 2 9 8 9 8 9 2 | PAGE

4. DIGITAL MARKETING GUIDE 2020 08. Engagement Audit Report 09. Google Trending Audit Report ………………………………………………………………………………………………… 10. Competitor Audit Report ………………………………………………………………………………………………………. 11. Page Rank Audit Report ………………………………………………………………………………………………………. 12. National Publication ……………………………………………………………………………………………………………… 13. International Publication …………………………………………………………………………………………………………. 14. Web Directories …………………………………………………………………………………………………………………. 15. Forum Discussion ………………………………………………………………………………………………………………. JOKO YUWONO ……………………………………………………………………………………………………. 21 22 23 24 25 26 27 28 Jokoyu89@gmail.com | 0 8 1 3 9 8 2 9 8 9 8 9 3 | PAGE

5. DIGITAL MARKETING GUIDE 2020 1. WEB PERFORMANCE OPTIMIZATION JOKO YUWONO 01. Web Security Before start to campaign, it is better to check web security whether the website is blocked by social media platforms or not. 02. Web Structure Web structure is intended for search engine robots. Googlebot has its own criteria to crawl a website structure, so a website that is well structured will be easier to appear on page 1 of Google. 03. UI / UX Design UI design builds upon the fundamentals of UX to enhance the user experience on a site. UX focuses on how a product flows, the look of the experience and how it can be made visually appealing. 04. Onsite SEO Onsite SEO is intended to adjust certain elements on website so that search engines able to crawl and understand the content and structure of website. 05. Interactive Website Interactive website means a website that allows its users to communicate and interact to get solutions for their query in a more effective manner 06. A / B Testing A/B testing is the process of comparing two versions of a web page, email, or other marketing asset with just one varying element. The test will tell which version proved most popular among the audience based on specific metrics, such as conversion rate or time on page. Jokoyu89@gmail.com | 0 8 1 3 9 8 2 9 8 9 8 9 4 | PAGE

6. DIGITAL MARKETING GUIDE 2020 2.DIGITAL MARKETING FLOW (AIDA WORKFLOW) JOKO YUWONO Digital marketing is responsible for planning and managing marketing campaigns that promote the company's brands, products and services. The duties of a digital marketing include planning a campaign, analyse metrics, and identifying market trends. A I D A ATTENTION INTEREST DESIRE ACTION Search Engine Optimization Search Engine Marketing Social Media Marketing Narrative Photo & Video Website Landing Page Website Forms Registration & Newsletter Sales Funnel Qualified Leads Leads Action Main Target Content Marketing Articles & Copywriting Marketing Automation Database Local Marketing Google My Business Email Marketing Email Blast Campaign Email Trigger Automation Sequences Demographic Behavioral Score Measurement Analytic Jokoyu89@gmail.com | 0 8 1 3 9 8 2 9 8 9 8 9 5 | PAGE

7. DIGITAL MARKETING GUIDE 2020 01. Attention JOKO YUWONO The first step in marketing or advertising is to consider how to attract the attention of consumers. Create attention or awareness of brand or website. In this stage, a brand is trying to establish its existence in the minds of the consumers. They don’t sell, they only create awareness. This can be done in various ways depending on the type of product or service the brand is offering to the market. This is the first step of digital marketing. In Google, the battleground for attention is the Search Engine Result Pages (SERP). 02. Interest Creating an interest in the buyer for further information about the product or services and encourage the buyer to start to research further. Getting the interest of the audience can be the most challenging stage. The digital marketing manager have to get the attention of a proportion of target audience. 03. Desire Stirring up a desire to buy a products or services. Successful digital marketing is not trying to sell the products and services but creating a desire in audiences. Two main ways of creating desire through online channels are (1) letting the audience experience what we are offering first-hand, or (2) showing the positive experiences others have had. This is where social media and the new landscape of C2C marketing can be so effective in creating a desire in audiences. 04. Action Moving the visitor into an interaction with the company. When digital marketing has won the attention of audience, interested them with value proposition and created a desire within them for products or services, this effort would be for nothing if it were not acted upon. Jokoyu89@gmail.com | 0 8 1 3 9 8 2 9 8 9 8 9 6 | PAGE

8. DIGITAL MARKETING GUIDE 2020 3.DIGITAL CAMPAIGN STRATEGIES JOKO YUWONO Marketing campaign strategy is critical to achieving goals and to making the most of resources. And an effective digital campaign always begins with a solid strategy. It is means, executing any marketing campaign without strategy and planning is like heading out on a road trip without a map. 01. Brand Awareness Brand awareness refers to the extent to which customers able to recall or recognise a brand. Brand awareness is a key consideration in consumer’s behaviour, advertising, brand management and strategy development. • Primary tools used here are social media campaign, content marketing (copywriting, articles, press-release, product reviews, interviews), infographics, narrative photo and videos, influencers, give away, events, etc. • Brand awareness performance is measured through web analytics. There are many channels to find out this performance, including Google Analytics, SEM-Rush, HubSpot, AH-Refs and others. 02. Brand Activation Brand Activation is the art of driving consumer action through brand interaction and experiences. In simple terms, the key aim of these sorts of campaigns is to get consumers to act. Brand Activation is about bringing brands to life via experiences and forming long-term emotional connections. • Primary tools used here are landing pages, e-books, newsletters, free trials, referral modules, and so on. • Brand activation performance is measured by the number of prospects who make contact by telephone, email, contact form and others. Jokoyu89@gmail.com | 0 8 1 3 9 8 2 9 8 9 8 9 7 | PAGE

9. DIGITAL MARKETING GUIDE 2020 4. DIGITAL CAMPAIGN TECHNIQUES JOKO YUWONO 01. SEO / SERP Search Engine Optimization (SEO) is aimed to get top rankings position on Google’s SERP (Search Engine Result Page). Digital marketing needs to formulate the right longtail keywords to be optimized on search engines. 02. SEM (Search Engine Marketing) Search Engine Marketing (SEM) is an instant way to appear on the top pages position of SERP (Search Engine Result Page) by using paid advertisement on Google Ads. 03. SMM (Social Media Marketing) Social Media Marketing (SMM) is a strategy of using social media to build brands awareness, services or products. The social media platforms used here are Facebook, Instagram, Twitter and LinkedIn. 04. Content Marketing (Copywriting) Content Marketing is a strategy carried out by uploading articles, reportage, interview and press-release through internal and external platforms such as Kompasiana, Kumparan, Medium, and mainstream media. 05. Local Marketing Local Marketing is a marketing technique using Google Maps or Google My Business. Google Maps is very important and aims to be as an identity as well as an interactive media for question and answer with the audience. 06. Email Blast Marketing Email Blast Marketing is a marketing activity carried out by sending emails to many recipients at the same time. In addition, many email marketing features are not available in regular e-mail services such as automatic response, audience segmentation, reports, and performance analysis. Jokoyu89@gmail.com | 0 8 1 3 9 8 2 9 8 9 8 9 8 | PAGE

10. DIGITAL MARKETING GUIDE 2020 5. POST CAMPAIGN ANALYSIS JOKO YUWONO Website is the face of the company that is displayed to the public continuously, 24 hours per day and 7 days per week. Therefore, all digital marketing efforts should focus on directing traffic there. Digital campaigns do focus on increasing reach on social media, but the ultimate goals of the activity are also to send more traffic to the website. Therefore, measuring and evaluating website traffic metrics on a regular basis will provide an important picture of which campaigns are successful and not successful. 01. Traffic by Source Traffic by Source explains where our website visitors come from. With a myriad of marketing platforms available and limited time to use them all, the Traffic by Source metric is one that must be considered. It is used to determine which sources are the best and which one is need more attention. 02. New Visitors vs. Returning Visitors New Visitors vs. Returning Visitors metric aimed to determine how relevant a content time by time. The number of visitors indicates that the information is very valuable to others, so they continue to return. Therefore, after releasing new content, it is better to make an analysis the New Visitor vs. Returning Visitor metrics to find out contents’ performance. 03. Sessions Sessions refer to the number of visits the website receives. Google counts every 1 visitor who visits the website as 1 session. But if the visitor does not do any activity on the website for 30 minutes, then if he/she returns to the website will count as 2 sessions. Jokoyu89@gmail.com | 0 8 1 3 9 8 2 9 8 9 8 9 9 | PAGE

11. DIGITAL MARKETING GUIDE 2020 04. Average Session Duration JOKO YUWONO Average Session Duration is the time average used by visitors on each website. However, it depends on the functioning of the website or industry category. Calculation of time on site metrics can vary according to the relevance of a brand campaign. 05. Page Views Page View is the total number of pages that a visitor. That is, if someone opens the same page repeatedly it will still count as Page Views. It is very relevant to find out how many pages are visited on a website in a certain time period, because it will help to understand whether the entire site is worth or only certain pages. 06. Most Visited Pages Most Visited Pages metric aimed to further determine which part of the website is the most useful. The Most Visited Pages metric reveals all kinds of information about exactly where website visitors go and for how long they accessed he contents. 07. Exit Rate Exit Rate is a very specific metric to reveal the website design and audience experience. Unlike a Bounce Rate which is recorded when someone only visit one page, Exit Rate indicates that the user loses interest after spending time to explore the website. 08. Bounce Rate Bounce Rate is the percentage of people who leave (bounce) a website after visiting just one page. The greater the percentage of the bounce rate indicates that (1) website loading takes too long, (2) does not immediately find what they are looking for, (3) They find relevant content but are not forced to click further, and (4) the error page. Jokoyu89@gmail.com | 0 8 1 3 9 8 2 9 8 9 8 9 10 | PAGE

12. DIGITAL MARKETING GUIDE 2020 09. Conversion Rate JOKO YUWONO Conversion Rate is the percentage of website visitors who take actions that benefit business owners from total website visitors. Conversion Rate can be calculated by counting the number of conversions that occur on one page of the website to the total visitors to that website page. Then the results of the division are multiplied by 100. A successful conversion may refer to a membership registration, newsletter subscription, software download, or other activity. 10. Impressions Impressions are the total number of views that a content receives. Both the content on social media and/or Pay Per Click (PPC) advertising can be displayed several times to the same person. Every time counts as Impressions. As a result, the Impressions number is always higher than the reach because the reach metric only counts the delivery of content once per user. 11. Social Reach Social Reach tells about exactly how many people are being reached. The number of people who are reachable is always much greater than the number of people that are engageable. The benchmark goal for Social Reach is to see 2-5% engagement based on overall reach. 12. Social Media Engagement Social Media Engagement (SME) reflects the total number of interactions performed on each post. This can mean the number of clicks, shares, retweets, comments and so on. Social Media Engagement is a measure of the success of posts on social media. Jokoyu89@gmail.com | 0 8 1 3 9 8 2 9 8 9 8 9 11 | PAGE

13. DIGITAL MARKETING GUIDE 2020 13. Email Open Rate JOKO YUWONO Email Open Rate is the percentage of the total number of subscribers that open an email campaign. This Rate can vary depending on the subject line and the relevance of subject matter to subscribers, but a healthy open Rate is usually in the range of 20-40%. 14. Click-Through Rate Click-Through Rate (CTR) is the ratio of users who click a certain link to the total number of users who visited a web page, email or advertisements. CTR is usually used to measure the success of online advertising campaigns for certain websites as well as the effectiveness of email campaigns. CTR related to pay-per-click (PPC) help determine relevance scores and influence Cost Per Click (CPC). 15. Cost Per Click Cost Per Click or commonly known as pay-per-click marketing is a social media platform that offers click-to-site advertising types. This online metric reflects the amount paid for each click made by the audience. This is relevant because it is directly related to the overall marketing budget in this area. 16. Cost Per Conversion Cost Per Conversion is entirely related to individual business models and often to individual online marketing campaigns. CPC is appropriate for managing e-commerce websites where the audience can add orders to the shopping basket. Simply put, CPC digital marketing analysis tells how much it costs to turn site visitors into sales. Jokoyu89@gmail.com | 0 8 1 3 9 8 2 9 8 9 8 9 12 | PAGE

14. DIGITAL MARKETING GUIDE 2020 17. Cost Per Lead JOKO YUWONO If the goal of your digital marketing campaign is to collect new leads for your sales team to close, then you need to measure how much you are paying for each new lead. This will help you determine what your return on investment is for that particular campaign. Total CPL = -------------------------------------- Total Attributed Leads Total Ads Spend 18. Cost Per Acquisition Cost Per Acquisition is the optimal way to buy online advertising because advertisers will only incur costs when the desired acquisition has occurred, for example the occurrence of sales transactions. Cost Per Acquisition eliminates risk for advertisers because they don't have to pay for bad references, thus encouraging affiliates to send good references. Total CPA = -------------------------------------- Total Attributed Conversions Total Ads Spend Jokoyu89@gmail.com | 0 8 1 3 9 8 2 9 8 9 8 9 13 | PAGE

15. DIGITAL MARKETING GUIDE 2020 JOKO YUWONO PERIODIC TABLE DIGITAL MARKETING CAMPAIGN Jokoyu89@gmail.com | 0 8 1 3 9 8 2 9 8 9 8 9 14 | PAGE

16. DIGITAL MARKETING GUIDE 2020 SECURITY AUDIT REPORT NO METRICS 1 Website Malware & Security Malware detection by scan Injected spam Defacements Internal server errors JOKO YUWONO JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Blocked Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Blocked Blocked Blocked Blocked Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Blocked Resolve Resolve Blocked Blocked Resolve Resolve Resolve Resolve Resolve Resolve Blocked Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve 2 Website Blacklist Status Domain clean by Google Safe Browsing Blocked Resolve Resolve Resolve Blocked Resolve Resolve Resolve Resolve Resolve Resolve Resolve Blocked Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Domain clean by Norton Safe Web Domain clean by McAfee Blocked Blocked Blocked Resolve Resolve Resolve Blocked Blocked Resolve Resolve Resolve Resolve Blocked Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Domain clean by Sucuri Labs Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Domain clean by ESET Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Domain clean by Phish Tank Blocked Resolve Resolve Blocked Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Domain clean by Yandex Blocked Resolve Resolve Resolve Resolve Resolve Blocked Resolve Resolve Resolve Resolve Resolve Domain clean by Opera Domain clean by Spam Haus Blocked Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Resolve Web Security Audit Report https://sitecheck.sucuri.net/ Protection : No website application firewall detected. Please install a cloud based WAF to prevent website hacks and DDoS attacks Security : Missing security header for XSS Protection, Missing security header to prevent Content Type sniffing, Missing Strict-Transport-Security security header Jokoyu89@gmail.com | 0 8 1 3 9 8 2 9 8 9 8 9 15 | PAGE

17. DIGITAL MARKETING GUIDE 2020 ONSITE SEO AUDIT REPORT NO METRICS 1 XML Sitemap 2 Robots.txt 3 Gtag.js Uploaded to CPanel's Root 4 Google Webmaster Verification 5 Google My Business Registration 6 Title Tag 7 Meta Description 8 Meta Keywords 9 Headings H1 - H6 10 GZIP Compression 11 WWW Resolved 12 IP Canonicalization 13 URL Rewrite 14 Not Using Underscores in the URL 15 Embedded Objects 16 No IFrame Contents 17 Whois Data 18 Favicon 19 Index Follow 20 Custom 404 page ONSITE SEO (SEARCH ENGINE OPTIMIZATION) Onsite SEO (also known as On-page SEO) is the practice of optimizing elements on a website in order to rank higher and earn more relevant traffic from search engines. On-site SEO refers to optimizing both the content and HTML source code of a page. JOKO YUWONO AUG SEP OCT NOV DEC JAN FEB Done MAR Done Done Done Done Done Done APR Done Done Done Done MAY Done Done Done Done JUN Done JUL Done Done Done Done Jokoyu89@gmail.com | 0 8 1 3 9 8 2 9 8 9 8 9 16 | PAGE

18. DIGITAL MARKETING GUIDE 2020 OFFSITE SEO AUDIT REPORT NO METRICS 1 Inbound Links (Backlinks) 2 Referring Domains (Referral Links) 3 Pages Indexed in Google 4 Pages Indexed in Yahoo 5 Pages Indexed in Bing JOKO YUWONO JAN 8 1 1 3 2 FEB 39 1 60 9 20 MAR 56 2 78 10 30 APR 63 4 119 11 45 MAY 66 8 205 18 45 JUN 103 12 265 34 75 JUL 156 32 306 54 83 AUG 190 50 310 72 118 SEP 195 75 314 98 120 OCT 200 110 360 126 158 NOV 316 120 410 225 266 DEC 450 230 540 320 388 Jokoyu89@gmail.com | 0 8 1 3 9 8 2 9 8 9 8 9 17 | PAGE

19. DIGITAL MARKETING GUIDE 2020 SERP AUDIT REPORT NO LONGTAIL KEYWORDS 1 Plantation Directory 2 Palm Oil Centre and Database 3 Plantation for Sale in Indonesia 4 Palm Oil Plantation for Sale in Indonesia 5 Plantation for Sale in Indonesia JOKO YUWONO JAN 330 320 290 322 290 FEB 320 300 280 300 280 MAR 90 290 260 310 260 APR 1 88 220 260 220 MAY 1 12 90 220 210 JUN 1 6 5 100 210 JUL 1 7 4 48 90 AUG 1 3 3 5 30 SEP 1 3 2 6 3 OCT 1 2 2 4 3 NOV 1 3 1 1 2 DEC 1 1 1 1 1 Jokoyu89@gmail.com | 0 8 1 3 9 8 2 9 8 9 8 9 18 | PAGE

20. DIGITAL MARKETING GUIDE 2020 SOCIAL MEDIA AUDIT REPORT NO SOCIAL MEDIA 1 Twitter 2 LinkedIn 3 Facebook 4 Google Plus 5 Mix (Stumble Upon) JOKO YUWONO JAN 14 12 112 10 19 FEB 122 250 233 19 53 MAR 167 476 270 87 98 APR 189 876 497 112 344 MAY 345 985 555 623 723 JUN 353 1,020 642 673 743 JUL 462 1,377 722 753 762 AUG 528 1,408 763 767 778 SEP 653 1,501 887 862 887 OCT 756 1,772 998 872 1,112 NOV 867 1,852 1,022 997 1,312 DEC 922 2,133 1,988 1,282 1,666 Jokoyu89@gmail.com | 0 8 1 3 9 8 2 9 8 9 8 9 19 | PAGE

21. DIGITAL MARKETING GUIDE 2020 SESSION BY TOP COUNTRIES AUDIT REPORT NO COUNTRIES 1 Indonesia 2 Malaysia 3 Singapore 4 Thailand 5 Philipines JOKO YUWONO JAN 231 20 15 15 9 FEB 354 124 159 147 10 MAR 445 226 159 210 10 APR 1,255 324 180 263 23 MAY 2,765 528 270 202 26 JUN 5,389 3,134 450 312 16 JUL 4,363 1,958 706 475 19 AUG 6,384 4,127 990 560 24 SEP 6,380 3,939 1,040 823 39 OCT 8,083 6,144 2,010 1,566 50 NOV 8,482 6,520 2,130 2,623 1,265 DEC 9,982 7,873 4,233 4,663 3,188 Jokoyu89@gmail.com | 0 8 1 3 9 8 2 9 8 9 8 9 20 | PAGE

22. DIGITAL MARKETING GUIDE 2020 ENGAGEMENT AUDIT REPORT NO METRICS 1 Organics 2 Direct 3 Referral 4 Social Media 5 Others JOKO YUWONO JAN 2,137 2,892 3,192 5,434 5,667 FEB 3,347 3,450 4,830 9,497 9,421 MAR 3,531 5,267 7,235 9,019 9,363 APR 6,517 6,693 8,074 16,577 16,117 MAY 12,315 5,488 8,230 5,196 7,383 JUN 14,414 11,246 4,735 9,737 10,240 JUL 20,025 14,115 6,152 11,248 13,902 AUG 46,715 26,093 19,200 16,240 21,538 SEP 36,274 22,673 9,607 14,813 18,835 OCT 43,452 26,277 10,505 18,417 23,741 NOV 49,220 31,716 12,898 16,718 16,993 DEC 54,388 39,203 18,557 21,083 21,633 Jokoyu89@gmail.com | 0 8 1 3 9 8 2 9 8 9 8 9 21 | PAGE

23. DIGITAL MARKETING GUIDE 2020 GOOGLE TRENDING AUDIT REPORT NO METRICS 1 Users 2 Sessions 3 Pageviews 4 Bounce Rate (%) JOKO YUWONO JAN 8 1 1 3 FEB 39 1 60 9 MAR 56 2 78 10 APR 63 4 119 11 MAY 66 8 205 18 JUN 103 12 265 34 JUL 156 32 306 54 AUG 190 50 310 72 SEP 195 75 314 98 OCT 200 110 360 126 NOV 316 120 410 225 DEC 450 230 540 320 Jokoyu89@gmail.com | 0 8 1 3 9 8 2 9 8 9 8 9 22 | PAGE

24. DIGITAL MARKETING GUIDE 2020 COMPETITOR AUDIT REPORT NO COMPANY 1 Plantation Directory 2 Plantation International 3 Penang Properties 4 Palm Oil Centre Indonesia 5 Warta Sawit JOKO YUWONO JAN 23,322 45,443 67,644 12,330 30,897 FEB 30,545 52,122 90,997 14,550 45,677 MAR 65,449 67,676 93,764 16,634 87,745 APR 87,565 68,989 96,768 18,545 75,622 MAY 96,454 69,090 99,097 18,089 66,533 JUN 94,456 120,767 117,770 134,340 143,344 150,645 162,234 80,998 84,334 88,665 89,997 97,897 99,767 109,982 104,542 98,676 65,648 20,453 45,432 54,332 87,560 55,449 65,463 77,656 JUL AUG SEP OCT NOV DEC 82,323 88,990 90,978 110,044 67,889 96,645 94,424 65,344 98,978 86,645 90,867 Jokoyu89@gmail.com | 0 8 1 3 9 8 2 9 8 9 8 9 23 | PAGE

25. DIGITAL MARKETING GUIDE 2020 PAGE RANK AUDIT REPORT NO COUNTRIES JOKO YUWONO JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 1 Global Rank 40,433,432 35,679,993 32,434,462 20,102,323 16,432,340 6,432,353 3,663,936 2,344,678 866,423 432,334 107,867 54,230 2 Indonesia 5,215,231 5,196,777 2,097,811 1,986,731 905,642 754,098 272,785 272,785 201,278 20,185 27,278 17,878 3 Malaysia 7,454,520 6,654,522 5,120,870 4,512,765 4,409,789 4,209,875 3,886,752 3,791,238 2,764,120 2,575,622 1,109,071 986,451 4 5 French Japan 5,875,567 9,097,752 8,977,452 7,675,572 6,708,623 5,561,879 4,534,345 3,576,450 3,321,120 2,573,228 2,424,266 2,132,331 1,807,641 764,548 564,542 555,461 454,137 367,512 253,431 278,975 265,434 255,441 196,645 157,642 Jokoyu89@gmail.com | 0 8 1 3 9 8 2 9 8 9 8 9 24 | PAGE

26. DIGITAL MARKETING GUIDE 2020 ARTICLES AND PUBLICATIONS (MEDIA CAMPAIGN) BASED ON NATIONAL MEDIA PLATFORMS NO MAINSTREAM MEDIA 1 Warta Sawit 2 Sawit Indonesia 4 Kompasiana 5 Bisnis Indonesia 6 Kaskus 7 Kumparan 8 Republika 9 Tribun News 10 Viva News 11 Kompas 12 Merdeka 13 Liputan6 14 Indonesia Investment 15 Tempo 16 Swa Magazine 17 Warta Ekonomi 18 Palm Scribe Indonesia 19 Tech in Asia Indonesia 20 Daily Social 21 Jawa Pos 22 Media Indonesia 23 Kontan TOTAL JOKO YUWONO URL ADDRESS wartasawit.com sawitindonesia kompasiana.com bisnis.com kaskus.id kumparan.com republika.co.id tribunnews.com vivanews.com kompas.com merdeka.com liputan6.com indonesia-investments.com tempo.co swa.co.id wartaekonomi.com palmscribe.id techinasia.com dailysocial.id jawapos.com mediaindonesia.com kontan.co.id PUBLISHED 30 10 8 8 6 6 5 4 4 3 3 2 1 1 1 1 1 1 1 1 1 1 107 PENDING 0 0 0 1 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 2 REJECTED 0 0 2 1 0 0 1 1 1 1 1 1 1 0 1 0 0 0 4 0 0 0 15 Jokoyu89@gmail.com | 0 8 1 3 9 8 2 9 8 9 8 9 25 | PAGE

27. DIGITAL MARKETING GUIDE 2020 ARTICLES AND PUBLICATIONS (MEDIA CAMPAIGN) BASED ON INTERNATIONAL MEDIA PLATFORMS NO INTERNATIONAL MEDIA 1 Academia 2 Medium 3 Article City 4 Article Insider 5 Article Suggestions 6 Articles 7 Articles Factory 8 Articles X-pert 9 Big Articles 10 Blog Bookmark 11 Digg 12 Easy Ezine Articles 13 Eco Business 14 Premium Articles 15 Ewebre Source 16 Express Release 17 Ezine Articles 18 Ezine Mark 19 Google My Business 20 Green Palm 21 Hip Hop Articles 22 Hub Pages 23 Info Barrel TOTAL JOKO YUWONO URL ADDRESS academia.edu medium.com articlecity.com articleinsider.com articleSuggestions.com articles.org articlesfactory.com articlesxpert.com bigarticles.com blogbookmark.com digg.com easyezinearticles.com eco-business.com premiumArticles.biz ewebresource.com expressrelease.in ezinearticles.com ezinemark.com business.google.com greenpalm.org hiphoparticles.info hubpages.com infobarrel.com PUBLISHED 10 8 6 5 5 5 5 4 4 4 4 4 4 3 3 3 3 4 4 2 0 0 0 90 PENDING 0 0 0 0 0 1 0 0 0 0 0 1 1 0 0 0 0 0 0 0 0 1 1 5 REJECTED 0 0 0 0 0 1 2 0 0 0 1 1 2 1 1 0 0 0 0 0 0 0 0 9 Jokoyu89@gmail.com | 0 8 1 3 9 8 2 9 8 9 8 9 26 | PAGE

28. DIGITAL MARKETING GUIDE 2020 JOKO YUWONO Jokoyu89@gmail.com | 0 8 1 3 9 8 2 9 8 9 8 9 27 | PAGE