Download
1 / 3
30 likes | 36 Views
The digital marketing is an online marketing for products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.
E N D
Beginners Guide of Digital Marketing What is Digital Marketing The digital marketing is an online marketing for products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. Most experts believe that 'digital' is not just yet another channel for marketing. It requires a new approach to marketing and a new understanding of customer behaviour. For example, it requires companies to analyse and quantify the value of downloads of apps on mobile devices, tweets on Twitter, likes on Facebook and so on. Example One successful digital media campaign was by Pizza Hut, which created an app that allowed customers to create their own pizza by dragging their chosen toppings onto a graphical pizza base. The iPhone would then determine which of the chain's thousands of locations the customer happened to be nearest. The company advertised the new app online, in print, and on television - even winning a placement in Apple's own iPhone commercial SEARCH ENGINE OPTIMISATION (SEO) In simple terms, search engine optimization is the optimization of the design, content, and links of a website, so as to affect the visibility of the website in the search results of a user and display it as a top result. How will we understand what technical changes our company website needs to implement in order to be absolutely optimized? For that, an SEO audit will help you determine the areas where your website needs optimization. An SEO audit informs us about the various on page and off-page optimization that need to be performed. Off-Page Optimization: SEO has two main components: On-Page Optimization includes technical aspects related to the website like keyword research, Meta tags, URL structure, Headings, Mobile friendliness, broken links, Google analytics, etc. Off-Page Optimization includes link building activity on relevant websites like local listing, directories, social media, classifieds, forums and guest postings, etc. On-Page Optimization Keyword Research:
ons are just the connections that never again work. When you see a 404-page blunder on your screen that is the point at which you have tapped on a broken connection. Web optimization, when done right, cleans the whole broken connections of your site, to convey a superior client encounter. Mobile Friendly website: Gone are the days when people used to open their laptops every time they needed to search for something. People have started using smart phones and hence it has become important for websites to be mobile friendly or else it is going to lose a lot of customers. Also, page load time is equally important as customers do not hang on to the slow loading websites for long. https://www.exltech.in/digital-marketing-course.html What is Google Adwords:
What is Display Marketing: Display advertising is advertising on websites or apps or social media through banners or other ad formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors. To know more about digital marketing visit us: https://www.exltech.in/
