Team global knights 2 dylan bashore shandra blunck kristy kochan amy mullin
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Team Global Knights 2: Dylan Bashore, Shandra Blunck, Kristy Kochan, Amy Mullin. General Motors. History. Founded by William “Billy” Duran on September 16, 1908 Leading manufacturer of horse-drawn vehicles The Buick Motor Company was the first. 1910-1929.

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History
History Kochan, Amy Mullin

  • Founded by William “Billy” Duran on September 16, 1908

  • Leading manufacturer of horse-drawn vehicles

  • The Buick Motor Company was the first


1910 1929
1910-1929 Kochan, Amy Mullin

  • Opened up over a dozen new plants outside the U.S.

  • “a car for every purse and purpose”

  • The Cadillac LaSalle


1930 1959
1930-1959 Kochan, Amy Mullin

  • Developed war supplies for allies

  • People wanted goods that had been out of reach for so long

  • Buick Roadmaster, the Chevrolet Corvette and BelAir, and the Cadillac El Dorado


1960 1979
1960-1979 Kochan, Amy Mullin

  • Increased environmental concerns and increased gas prices

  • First production car that offered an air bag in 1973

  • Guidance and navigation system for Apollo 11

  • Lunar Roving Vehicle


1980 1999
1980-1999 Kochan, Amy Mullin

  • Focused more on growth

  • Opened new complex in Zaragoza, Spain in 1982

  • Joint ventures with China and India

  • Added Saab and Hummer


2000 present
2000-Present Kochan, Amy Mullin

  • Hybrid cars and engines that use biofuels

  • The Precept, AUTOnomy, Hy-wire, Sequel, and Chevrolet Volt

  • Shell Hydrogen

  • The first hydrogen pump at a Shell gas station


Industry conditions
Industry Conditions Kochan, Amy Mullin

  • General Motors Top Competitors

    • Chrysler

    • Ford Motors

    • Toyota

  • Retail Niche

    • Auto Manufacturing (primary)

    • Auto Parts Manufacturing

    • Financial Services

    • Telecommunications Services Cable & Satellite Services

  • Worsening Economy

    • Potential drop in auto sales


Gm overview vs toyota
GM Overview vs. Toyota Kochan, Amy Mullin

  • GM employees: 266,000

    • Toyota employees: 299,934

  • Today both companies only hold about 13.5 % of the global market share in the automotive industry.

  • GM Total Rev (Sep 08 Quarterly): $37,941 mil

    • Toyota: $62,586 mil

  • GM Gross Profit: $3,020mil

    • Toyota: $8,531 mil

  • GM Net Profit Margin: -6.98%

    • Toyota: 1.66%


In global race g m wins by a day of pickup sales
“In Global Race, G.M. Wins by a Day of Pickup Sales” Kochan, Amy Mullin

  • In 2007, G.M. and Toyota essentially tied in sales when G.M. only sold approximately 3,000 more vehicles than Toyota.

  • This was despite industry leaders beliefs that Toyota would take over as the Number 1 auto dealer.

  • Despite the increase in sales, G.M. remains unprofitable in the U.S. and Toyota’s profits in the U.S. continue to rise.


In global race g m wins by a day of pickup sales1
“In Global Race, G.M. Wins by a Day of Pickup Sales” Kochan, Amy Mullin

  • G.M. is doing everything in it’s power to regain profitability in the U.S. and is willing to forego being the Number 1 auto dealer to do so.

  • G.M. profits in global aspects however on the rise.


Saturn g m s defense
Saturn- G.M.’s Defense Kochan, Amy Mullin

  • Saturn was created as an “import fighter” in the G.M. lineup

  • It was introduced in 1990 and performed very well capturing 75% of sales from outside G.M.

  • Stopped performing well due to G.M. stopping continuing funding like it should have


Saturn g m s defense1
Saturn- G.M.’s Defense Kochan, Amy Mullin

  • Now G.M. is pouring major funding back into Saturn to revamp its models and use it once again as it’s “import fighter” to help capture sales

  • It’s working as Saturn is getting onto more shopping lists of potential buyer’s and converting lookers into buyer’s like never before


Possible new strategy according to research
Possible New Strategy According to Research Kochan, Amy Mullin

  • Consolidate line by eliminating single retailers like Pontiac/Buick/GMC dealers and transform them all into Chevy dealers selling the same full line of cars.

  • Only the strongest dealers would survive after this consolidation.

  • It would allow G.M. to offer a car for every “purpose” and “purse” under one roof like the brand was initially intended to do.


Gm global sales
GM Global Sales Kochan, Amy Mullin

  • Sales are down in U.S.

  • Sales increasing in Emerging Markets


Challenges
Challenges Kochan, Amy Mullin

  • BEMs are High Context Cultures

    • Incipient and Latent

      • Asian Countries

    • Rational vs. Emotional

    • Standardization vs. Adaptation

  • Translation


Gm promotions in u s
GM Promotions in U.S. Kochan, Amy Mullin

  • “Our Country, Our Truck”

    • John Cougar Mellencamp

    • Ethnocentric


Gm promotions in india
GM Promotions in India Kochan, Amy Mullin

Chevy Spark

Chevy India Promotion


Research objectives
Research Objectives Kochan, Amy Mullin

  • More Global Research

  • Focus on Researching Incipient and Latent Markets

    • China

    • High Context Cultures

    • Qualitative

      • Ex. Personal Interviews

  • Standardization vs. Adaptation


Marketing implications
Marketing Implications Kochan, Amy Mullin

  • Develop product and promotional campaign for China

    • Polycentric

    • Product and Promotion Adaptation

  • Regio-centric Approach

    • Latin America, Africa and Middle East

    • Standardization within regions


Questions
Questions Kochan, Amy Mullin

1. Who founded GM on September 16, 1908?

  • Sangwon Lee

  • William “Billy” Duran

  • John Cougar Mellencamp

  • Henry Ford


Questions1
Questions Kochan, Amy Mullin

2. What approach did GM implement when moving into India?

  • Polycentric

  • Regio-centric

  • Ethnocentric

  • Geo-centric


Questions2
Questions Kochan, Amy Mullin

3. GM was the first to offer this feature in their cars in 1973. What was it?

  • Anti-lock brakes

  • Fuel efficiency

  • Air bag

  • Trunks


Questions3
Questions Kochan, Amy Mullin

4. GM has been the automotive industry leader for the past several decades and will most likely be the top performing company for the 2008 fiscal year.

  • True

  • False


Questions4
Questions Kochan, Amy Mullin

5. What country did GM receive the largest sales increase from?

  • Pakistan

  • Egypt

  • Germany

  • India


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