Team global knights 2 dylan bashore shandra blunck kristy kochan amy mullin
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General Motors PowerPoint PPT Presentation

Team Global Knights 2: Dylan Bashore, Shandra Blunck, Kristy Kochan, Amy Mullin. General Motors. History. Founded by William “Billy” Duran on September 16, 1908 Leading manufacturer of horse-drawn vehicles The Buick Motor Company was the first. 1910-1929.

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General Motors

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Team global knights 2 dylan bashore shandra blunck kristy kochan amy mullin

Team Global Knights 2: Dylan Bashore, Shandra Blunck, Kristy Kochan, Amy Mullin

General Motors


History

History

  • Founded by William “Billy” Duran on September 16, 1908

  • Leading manufacturer of horse-drawn vehicles

  • The Buick Motor Company was the first


1910 1929

1910-1929

  • Opened up over a dozen new plants outside the U.S.

  • “a car for every purse and purpose”

  • The Cadillac LaSalle


1930 1959

1930-1959

  • Developed war supplies for allies

  • People wanted goods that had been out of reach for so long

  • Buick Roadmaster, the Chevrolet Corvette and BelAir, and the Cadillac El Dorado


1960 1979

1960-1979

  • Increased environmental concerns and increased gas prices

  • First production car that offered an air bag in 1973

  • Guidance and navigation system for Apollo 11

  • Lunar Roving Vehicle


1980 1999

1980-1999

  • Focused more on growth

  • Opened new complex in Zaragoza, Spain in 1982

  • Joint ventures with China and India

  • Added Saab and Hummer


2000 present

2000-Present

  • Hybrid cars and engines that use biofuels

  • The Precept, AUTOnomy, Hy-wire, Sequel, and Chevrolet Volt

  • Shell Hydrogen

  • The first hydrogen pump at a Shell gas station


Industry conditions

Industry Conditions

  • General Motors Top Competitors

    • Chrysler

    • Ford Motors

    • Toyota

  • Retail Niche

    • Auto Manufacturing (primary)

    • Auto Parts Manufacturing

    • Financial Services

    • Telecommunications Services Cable & Satellite Services

  • Worsening Economy

    • Potential drop in auto sales


Gm overview vs toyota

GM Overview vs. Toyota

  • GM employees: 266,000

    • Toyota employees: 299,934

  • Today both companies only hold about 13.5 % of the global market share in the automotive industry.

  • GM Total Rev (Sep 08 Quarterly): $37,941 mil

    • Toyota: $62,586 mil

  • GM Gross Profit: $3,020mil

    • Toyota: $8,531 mil

  • GM Net Profit Margin: -6.98%

    • Toyota: 1.66%


In global race g m wins by a day of pickup sales

“In Global Race, G.M. Wins by a Day of Pickup Sales”

  • In 2007, G.M. and Toyota essentially tied in sales when G.M. only sold approximately 3,000 more vehicles than Toyota.

  • This was despite industry leaders beliefs that Toyota would take over as the Number 1 auto dealer.

  • Despite the increase in sales, G.M. remains unprofitable in the U.S. and Toyota’s profits in the U.S. continue to rise.


In global race g m wins by a day of pickup sales1

“In Global Race, G.M. Wins by a Day of Pickup Sales”

  • G.M. is doing everything in it’s power to regain profitability in the U.S. and is willing to forego being the Number 1 auto dealer to do so.

  • G.M. profits in global aspects however on the rise.


Saturn g m s defense

Saturn- G.M.’s Defense

  • Saturn was created as an “import fighter” in the G.M. lineup

  • It was introduced in 1990 and performed very well capturing 75% of sales from outside G.M.

  • Stopped performing well due to G.M. stopping continuing funding like it should have


Saturn g m s defense1

Saturn- G.M.’s Defense

  • Now G.M. is pouring major funding back into Saturn to revamp its models and use it once again as it’s “import fighter” to help capture sales

  • It’s working as Saturn is getting onto more shopping lists of potential buyer’s and converting lookers into buyer’s like never before


Possible new strategy according to research

Possible New Strategy According to Research

  • Consolidate line by eliminating single retailers like Pontiac/Buick/GMC dealers and transform them all into Chevy dealers selling the same full line of cars.

  • Only the strongest dealers would survive after this consolidation.

  • It would allow G.M. to offer a car for every “purpose” and “purse” under one roof like the brand was initially intended to do.


Gm global sales

GM Global Sales

  • Sales are down in U.S.

  • Sales increasing in Emerging Markets


Challenges

Challenges

  • BEMs are High Context Cultures

    • Incipient and Latent

      • Asian Countries

    • Rational vs. Emotional

    • Standardization vs. Adaptation

  • Translation


Gm promotions in u s

GM Promotions in U.S.

  • “Our Country, Our Truck”

    • John Cougar Mellencamp

    • Ethnocentric


Gm promotions in india

GM Promotions in India

Chevy Spark

Chevy India Promotion


Research objectives

Research Objectives

  • More Global Research

  • Focus on Researching Incipient and Latent Markets

    • China

    • High Context Cultures

    • Qualitative

      • Ex. Personal Interviews

  • Standardization vs. Adaptation


Marketing implications

Marketing Implications

  • Develop product and promotional campaign for China

    • Polycentric

    • Product and Promotion Adaptation

  • Regio-centric Approach

    • Latin America, Africa and Middle East

    • Standardization within regions


Questions

Questions

1. Who founded GM on September 16, 1908?

  • Sangwon Lee

  • William “Billy” Duran

  • John Cougar Mellencamp

  • Henry Ford


Questions1

Questions

2. What approach did GM implement when moving into India?

  • Polycentric

  • Regio-centric

  • Ethnocentric

  • Geo-centric


Questions2

Questions

3. GM was the first to offer this feature in their cars in 1973. What was it?

  • Anti-lock brakes

  • Fuel efficiency

  • Air bag

  • Trunks


Questions3

Questions

4. GM has been the automotive industry leader for the past several decades and will most likely be the top performing company for the 2008 fiscal year.

  • True

  • False


Questions4

Questions

5. What country did GM receive the largest sales increase from?

  • Pakistan

  • Egypt

  • Germany

  • India


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