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Corporate Recovery. General Motors. Clive’s Comments An Excellent presentation with good research. Interestingly presented. All gained from this. Well Done…. Magda Kruszewska Alex García- Mussons Nitai Anidjar. Index. History of GM Why General Motors went bankrupt

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General Motors

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CorporateRecovery

General Motors


Clive’s Comments

An Excellent presentation with good research.

Interestingly presented.

All gained from this.

Well Done…

Magda KruszewskaAlex García-MussonsNitaiAnidjar


Index

  • History of GM

  • WhyGeneral Motors wentbankrupt

  • Lessonslearnedfromthemistakes of General Motors


General Motors

  • Mission

  • Philosophy

  • Employees

  • Countries

  • Headquarter

  • CEO

  • Culture: diversity, inclusion, mutual respect, responsibility and understanding – welcomes fresh perspectives and varied experiences.



Brands

Chevrolet

Buick

GMC

Cadillac

Baojun

Holden

Isuzu

Jiefang

Opel

Vauxhall

Wuling

1

2

3

4

5

6

7

8

9

10

11


History of General Motors


Trajectory

Creation: 1897-1909

Acceleration: 1910-1929

Emotion: 1930-1959

Revolution: 1960-1979

Globalization: 1980-1999

Innovation & Challenges: 2000-2008

Rebirth: 2009-Until today's General Motors


1. Creation: 1897 - 1909

  • The world’s love of automobiles started at the New York Auto Show in 1900.

  • General Motors was founded in 1908 by William “Billy” Durant

  • At its inception GM held only the Buick Motor Company.

  • In a matter of years would acquire more than 20 companies.


2. Acceleration: 1910-1929

  • New technologies inventions marked a new era of possibilities.

  • 1920s, General Motors set the way of production, design, and marketing innovation.

  • GM purchased Chevrolet, Cadillac and Opel in this period.


3. Emotion: 1930-1959

  • Hard times with Crisis after 20 happiness years and World War II, so uncertainty until finish war.

  • During the war GM supplied the Allies with more goods than any other company.

  • The return of peace brought a new optimism to consumers


4. Revolution: 1960-1979

  • The 60s and 70s were a time of new challenges and great change.

  • Increase of environmental concerns.

  • GM pioneered in engines with unleaded gasoline: the first in offer air bag and reduced emissions.

  • Foreign competition: Germany and Japan


5. Globalization: 1980 - 1999

  • GM began to operate as a single global company.

  • Expansion of production outside of North America in 1982.

  • Global growth thanks to the agreement with China.

  • The company benefitted from a truck boom.


6.Innovation & Challenges2000-2008

  • GM had built a strong presence in emerging markets.

  • Creation of Daewoo.

  • It was also a period of tremendous innovation at GM (electric vehicle technology).

  • In 2008,the global credit crisis made decrease sales and dried up private sources of capital. 


7. Rebirth: 2009 – Untiltoday’s

  • General Motors Corporation filed for bankruptcy on June 2009

  • Rebirth of the company (smaller than before) with the U.S. Treasury and Canadian governments.

  • Re-emerging at the new GM is the competitive spirit that, drove GM to leadership in all.


7. Rebirth: 2009 – Untiltoday’s


Why General Motors wentbankrupt


Reasons

1

Bad financial policies

2

Very high labour costs

3

Rising competition from foreigner car makers

4

Failure to innovate

5

The collapse of the American economy & Freezing credit

6

Rising fuel prices


Bad financial policies

In 2006, liabilities have exceeded its assets at its balance sheet.

The financial situation started to get worse every year


Very high labour costs

Unmanageable proportion of the costs of contracts that provide lifetime benefits to the members.

Inability to keep the company afloat.


Rising competition from foreigner car makers

Toyota takes away part ot GM’s market share.

Toyota was able to built cars faster and at lower cost

Drop of sales


Failure to innovate

General Motors focused too much on finance and forgot about building better vehicles.Didn’t innovate

in quality and value

Competition beat them


The collapse of the American economy & Freezing of credit

No more confidence from banks to customers

Companies like GM found it almost impossible to raise funds or borrow from the market to keep going belly up.


Rising fuel prices

Oil prices rise

In 2008 gasoline prices doubled

Less consumers are prone to buy cars


Lessonslearnedfromthemistakes of General Motors


Laws and Government regulations

▪ Lobby for less regulations

▪ Always consider the cost of petrol to

the consumer(price petrol)

▪Environmental standards (Corporate

Average Fuel Economy -CAFÉ)


Companies should produce fuel-effective vehicles and focuson the needs and wants of said company’s customers

Customer Satisfaction


Cost disadvantage

Companies shoulddevelop more cost effective pensionand health careplans for retired former employees in order to reduce and maintain legacy cost


Companies should target a specific

market and produce goods that meet the needs of said market

Culture War


Unions must develop better

relationships with the company

and it’s management

Union


Comparison of companies in the sector


Table shows the change in auto sales by manufacturer in terms of year-over-year sales for 2008 to 2009 and for 2007 to 2009


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