General motors
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Corporate Recovery. General Motors. Clive’s Comments An Excellent presentation with good research. Interestingly presented. All gained from this. Well Done…. Magda Kruszewska Alex García- Mussons Nitai Anidjar. Index. History of GM Why General Motors went bankrupt

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General motors

CorporateRecovery

General Motors


Magda kruszewska alex garc a mussons nitai anidjar

Clive’s Comments

An Excellent presentation with good research.

Interestingly presented.

All gained from this.

Well Done…

Magda KruszewskaAlex García-MussonsNitaiAnidjar


General motors

Index

  • History of GM

  • WhyGeneral Motors wentbankrupt

  • Lessonslearnedfromthemistakes of General Motors


General motors

General Motors

  • Mission

  • Philosophy

  • Employees

  • Countries

  • Headquarter

  • CEO

  • Culture: diversity, inclusion, mutual respect, responsibility and understanding – welcomes fresh perspectives and varied experiences.



General motors

Brands

Chevrolet

Buick

GMC

Cadillac

Baojun

Holden

Isuzu

Jiefang

Opel

Vauxhall

Wuling

1

2

3

4

5

6

7

8

9

10

11


History of general motors

History of General Motors


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Trajectory

Creation: 1897-1909

Acceleration: 1910-1929

Emotion: 1930-1959

Revolution: 1960-1979

Globalization: 1980-1999

Innovation & Challenges: 2000-2008

Rebirth: 2009-Until today's General Motors


General motors

1. Creation: 1897 - 1909

  • The world’s love of automobiles started at the New York Auto Show in 1900.

  • General Motors was founded in 1908 by William “Billy” Durant

  • At its inception GM held only the Buick Motor Company.

  • In a matter of years would acquire more than 20 companies.


General motors

2. Acceleration: 1910-1929

  • New technologies inventions marked a new era of possibilities.

  • 1920s, General Motors set the way of production, design, and marketing innovation.

  • GM purchased Chevrolet, Cadillac and Opel in this period.


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3. Emotion: 1930-1959

  • Hard times with Crisis after 20 happiness years and World War II, so uncertainty until finish war.

  • During the war GM supplied the Allies with more goods than any other company.

  • The return of peace brought a new optimism to consumers


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4. Revolution: 1960-1979

  • The 60s and 70s were a time of new challenges and great change.

  • Increase of environmental concerns.

  • GM pioneered in engines with unleaded gasoline: the first in offer air bag and reduced emissions.

  • Foreign competition: Germany and Japan


General motors

5. Globalization: 1980 - 1999

  • GM began to operate as a single global company.

  • Expansion of production outside of North America in 1982.

  • Global growth thanks to the agreement with China.

  • The company benefitted from a truck boom.


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6.Innovation & Challenges2000-2008

  • GM had built a strong presence in emerging markets.

  • Creation of Daewoo.

  • It was also a period of tremendous innovation at GM (electric vehicle technology).

  • In 2008,the global credit crisis made decrease sales and dried up private sources of capital. 


General motors

7. Rebirth: 2009 – Untiltoday’s

  • General Motors Corporation filed for bankruptcy on June 2009

  • Rebirth of the company (smaller than before) with the U.S. Treasury and Canadian governments.

  • Re-emerging at the new GM is the competitive spirit that, drove GM to leadership in all.


General motors

7. Rebirth: 2009 – Untiltoday’s


Why general motors went bankrupt

Why General Motors wentbankrupt


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Reasons

1

Bad financial policies

2

Very high labour costs

3

Rising competition from foreigner car makers

4

Failure to innovate

5

The collapse of the American economy & Freezing credit

6

Rising fuel prices


General motors

Bad financial policies

In 2006, liabilities have exceeded its assets at its balance sheet.

The financial situation started to get worse every year


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Very high labour costs

Unmanageable proportion of the costs of contracts that provide lifetime benefits to the members.

Inability to keep the company afloat.


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Rising competition from foreigner car makers

Toyota takes away part ot GM’s market share.

Toyota was able to built cars faster and at lower cost

Drop of sales


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Failure to innovate

General Motors focused too much on finance and forgot about building better vehicles.Didn’t innovate

in quality and value

Competition beat them


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The collapse of the American economy & Freezing of credit

No more confidence from banks to customers

Companies like GM found it almost impossible to raise funds or borrow from the market to keep going belly up.


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Rising fuel prices

Oil prices rise

In 2008 gasoline prices doubled

Less consumers are prone to buy cars


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Lessonslearnedfromthemistakes of General Motors


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Laws and Government regulations

▪ Lobby for less regulations

▪ Always consider the cost of petrol to

the consumer(price petrol)

▪Environmental standards (Corporate

Average Fuel Economy -CAFÉ)


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Companies should produce fuel-effective vehicles and focuson the needs and wants of said company’s customers

Customer Satisfaction


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Cost disadvantage

Companies shoulddevelop more cost effective pensionand health careplans for retired former employees in order to reduce and maintain legacy cost


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Companies should target a specific

market and produce goods that meet the needs of said market

Culture War


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Unions must develop better

relationships with the company

and it’s management

Union


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Comparison of companies in the sector


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Table shows the change in auto sales by manufacturer in terms of year-over-year sales for 2008 to 2009 and for 2007 to 2009


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