Creating a Powerful Vision

creating a powerful vision If It's Complicated, It Shouldn't Be

What is a vision statement? • Well crafted vision statements are at the heart of any successful company. A vision statement reveals what a company wants to achieve in the long term. • A vision statement provides a complete information to the stake holders, partners and employees about the meaning and purpose of the business. A vision, quite simply, is a picture of what success will be at a particular time in the future. • It answers an array of questions like What does our organization will look like? In which areas we’ll invest the resources?

What a good Vision Statement SHOULD be • A Powerful Vision Statementshould be: • Vision should be short. • Vision statement should be meaningful. • Vision statement should be realistic and informative. • Vision statement should be align with the values of the company. • Do not use words that are open to interpretation like “company will provide maximum benefits”. Here you can’t define the actual mean of “maximum”

How to create a Powerful vision statement • In order to Create a Powerful Vision Statement, do following things: • Define your organization’s existence. • Outline the core values of the business. • Think, where you want to be in the future, what you want to achieve in future. • Write your vision statement, share it with your organization and get the feedback. • Re-write the vision statement for your company and review it with a Business Coach.

Checklist to make sure your vision statement is truly a vision statement • Here’s the checklist to make sure your vision statement truly is a vision statement: • Vision statements are at least five years in nature or longer. • Vision statement will always be in future tense. • It will be directional. • It will be descriptive so that people can get a clear idea about the purpose of the business.

Vision Statement examples • “Our vision is to create a better every-day life for many people.” – IKEA • “To become the world’s most loved, most flown, and most profitable airline.” – Southwest Air • “Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)” – Nike

Creating a Powerful Vision

Creating a Powerful Vision

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