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WELCOME. We make complicated things easy. Simplicity is profound. NETWORK: N0tUs PASSWORD: IAmAGuest. TWEET TO WIN!. WIN WIZARDS TICKETS!. Keep Checking Back for Future Learning Opportunities!. 04.10.14. Going Green: Producing Sustainable Events.

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We make complicated things easy

We make complicated things easy.

  • Simplicity is profound.









Keep checking back for future learning opportunities

Keep Checking Back for Future Learning Opportunities!


  • 04.10.14

GoingGreen:Producing Sustainable Events

Amanda Simons | Greenview | Sustainable Events Program Manager

Jeff Chase | Freeman | VicePresident of Sustainability

  • Wendi Sabo | Freeman | Sr. Director, AV Brand Marketing [moderator]

Agenda think green

Agenda: Think Green

Collaboration: We’re In This Together!

Creating a Green Event Plan

The Business of Going Green

Progress Not Perfection: Track and Measure

Think Green: Best Practices

Freeman Green

Open Forum

What does event sustainability mean to you

Thinking Aloud

What does event sustainability mean to you?

Collaboration we re in this together

Collaboration: We’re In This Together!

You have the Power to Ask

Sustainable events happen with sustainable vendors

Sustainable venues are only as sustainable as those that operate and occupy them

Sustainable Destinations are better equipped to help support sustainable events.

What are your biggest event sustainability challenges

Thinking Aloud

What are your biggest event sustainability challenges?

Creating a green event plan

Creating a Green Event Plan

Set a goal/expectations with your GSC and vendors

Assign a Green Leader for that show

Provide onsite training and establish a theme like “Keep it Green” to keep everyone focused on the goals

Identify the things you would like to track that matter to you and create a tracking form for all vendors

Establish a Donation Program and partner with local charities

Communicate your accomplishments with a post-event press release, blog or social media post


Thinking Aloud

What are your biggest challenges in engaging internal and external stakeholders in your event sustainability goals?

The business of going green

The Business of Going Green

  • What are the costs of sustainability?

    • Does not have to cost you more – or can be cost neutral. What are trade offs?

  • Who is involved?

  • Focus on what you can do:

    • You can directly control: Staff, Purchases

    • You can influence: Venue, Vendors

    • You can incentivize/motivate: Exhibitors, Attendees

How are you including sustainability in contract negotiations with vendors venues suppliers etc

Thinking Aloud

How are you including sustainability in contract negotiations with vendors, venues, suppliers etc?

Progress not perfection

Progress Not Perfection

Conduct a Sustainable Event Assessment to gather baseline data and set goals for key impact areas such as energy, water waste and carbon emissions

Identify impact areas to track and measure with multi-year goals

What event elements are your biggest challenges to track and measure

Thinking Aloud

What event elements are your biggest challenges to track and measure?

Think green best practices

Think Green: Best Practices

  • Reduce or eliminate quantity of printed consumables on-site. (Magazines?)

  • Distribute Speaker handouts online

  • Use post‐consumer recycled paper with vegetable‐ and soy‐based inks on all printed materials.

  • Provide free mobile app that scans QR codes linking exhibitor’s product listings/brochures to reduce printed matter at the show. Include a scheduler and session descriptions to avoid printing large show directory.

Think green best practices1

Think Green: Best Practices

  • Produce signs and graphics printed on recyclable eco-board instead of foam core

  • Make signs that can be used next year. No annual logos

  • Have a pre event meeting with your Venue, Cleaning vendor and Local Waste hauler to set expectations and Goals

Think green best practices2

Think Green: Best Practices

Create informational signage to educate attendees on how they can contribute to the event sustainability goals.

Request written sustainability policy or commitment from vendors and exhibitors.

Promote sustainability goals on your event website.

Think green best practices3

Think Green: Best Practices

Collect name badge holders and other printed materials for recycling.

Provide bins for unwanted tote bags and other expo giveaways.

Donate to local charity.

Think green best practices4

Think Green: Best Practices

Replace bottled water with water stations.

Provide trash, recycling and composting bins —and staff with student volunteers to ensure proper waste disposal.

Think green best practices5

Think Green: Best Practices

  • Provide Exhibitor Service Manuals and ordering online ONLY! Stop printing.

  • Request Exhibition Hall Carpet made with recycled yarns and create a plan to have carpets recycled to manage landfill waste.

  • Choose a SmartWay™-certified hauler at no additional cost to rest assured your transportation company is practicing sustainable shipping.

What are you doing to make your event more sustainable

Thinking Aloud

What are you doing to make your event more sustainable?

Quick video about freeman sustainability and how carpet gets handled

Thinking Aloud

Quick Video about Freeman Sustainability and how Carpet gets handled

Open forum q a

Thinking Aloud

Open Forum: Q&A

Additional resources

Additional Resources

Green Meetings Industry Council


Convention Industry Council - ASTM Standards



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Amanda Simons amanda@gviewadvisors.com

Jeff Chasejeff.chase@freemanco.com

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