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Web and Social Media Institute

Web and Social Media Institute. 101: Getting the Conversation Started Tuesday 11/27 at 10:00 – YOU ARE HERE! 201: Maximizing Your Impact Tuesday 11/27 at 1:30 301: Measuring Value Wednesday 11/28 at 10:00. All sessions are here in Wilson A. Brought to you by….

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Web and Social Media Institute

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  1. Web and Social Media Institute 101: Getting the Conversation Started • Tuesday 11/27 at 10:00 – YOU ARE HERE! 201: Maximizing Your Impact • Tuesday 11/27 at 1:30 301: Measuring Value • Wednesday 11/28 at 10:00 All sessions are here in Wilson A

  2. Brought to you by… • AIDS Education and Training Centers • National Resource Center • Northwest AETC • TARGET Center • AIDS.GOV

  3. Web and Social Media Institute 101: Getting the Conversation Started

  4. Today’s Presenters • Judy CollinsProgram Coordinator of Social MediaAETC National Resource Center • Bruce MaederTechnology Manager at Northwest AETC With assistance from: Jenna Kah Bardwell (AETC NRC) Nicole Mandel (AETC NRC, TARGET) Jamie Steiger (AETC NRC)

  5. Learning Objectives • Improve online presence by featuring high-value content to their audiences. • Work with technical staff or contractors to establish 1-3 new online training or communications tools for their agencies, planning bodies, or consumer groups. • Orient colleagues on the basic operations of 3-5 online tools that will connect clients and providers to services and resources.

  6. Overview of Session • Overview • Introduction to top formats • Planning tools • Planning in practice: case study

  7. Me and the Web My comfort with using the web as a consumer of information & education • 1 • 2 • 3 • 4 • 5

  8. Me and the Web My comfort with using the web as a provider of information & education • 1 • 2 • 3 • 4 • 5

  9. Me and Social Media: Facebook • I don’t have an account • I have an account but don’t really check it • I’m on at least every week or so • I post a fair amount and comment on my friends’ status • I think I’m addicted…

  10. Me and Social Media: Twitter • I don’t really even know what it is… • I know what it is, but don’t have an account • I have an account • I’m on at least every week or so • I tweet and retweet fairly often • I think I’m addicted…

  11. Your Ryan White Program We have: • A website • A Facebook profile • A Twitter account • More than 1

  12. PechaKucha #1 What is Social Media?

  13. Pecha Kucha #2 Tour of the Most Popular Social Spaces

  14. Questions and Answers

  15. Tools! Fact Sheets • Learn the basics • Get inspiration from examples Planning Tools • Sort out your priorities and objectives • Inventory your organization’s capacity • Decide the best format • Create a plan

  16. POST Approach BernoffThe POST method: a systematic approach to social strategy. In: Groundswell: How People with Social Technologies Are Changing Everything. December 11, 2007. http://blogs.forrester.com/groundswell/2007/12/the-post-method.html. Accessed September 1, 2009.

  17. POST Approach: People • Who are you trying to reach? • What do you know about how/if they use new media? • How can you find out more?

  18. POST Approach: Objective • What do you want to accomplish with new media? • How does new media support your organization’s mission or communications plan?

  19. POST Approach: Strategy • How does new media support your online strategy? • How will you get your organization to embrace your new media strategy? • Is there an “offline” component that you need to support/connect?

  20. POST Approach: Technology • Technology: What tools best support your objectives and match your intended audience? • What do you have the capacity to implement?

  21. Exercise: What Should This Program Do? Instructions: • Choose a group • Start the New Media plan for your case • Report back and discussion

  22. Thank you!

  23. Web and Social Media Institute 201: Maximizing Your Impact Tuesday 11/27 at 1:30 301: Measuring Value Wednesday 11/28 at 10:00 All sessions are here in Wilson A

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