7 th Grade Persuasive Unit Credit: Cathy Jo Fisher & Summer Stoner Shuksan Middle School 2013

1. 7th GradePersuasive UnitCredit: Cathy Jo Fisher & Summer StonerShuksan Middle School2013

2. Words to KnowPersuade & Influence • Persuade (verb) • Definition:to make someone decide to do or believe something • Synonyms:argue, convince, talk into • Influence (verb) • Definition:to affect the way someone behaves or thinks without directly forcing or ordering them • Synonyms:impact, sway

3. Words to KnowEffect & Affect • Effect (noun) • Definition:the way an event, action, or person creates a different outcome • Synonyms: outcome, result, consequence, response • Affect (verb) • Definition: to do something that causes a change • Synonyms:change, transform, impact, impress, touch, move (verb) (noun) You can affect the effect. change outcome or or transform result

4. Name Date Class Student-friendly Explanations Share with someone at a different table! Share your definitions with your table group… Hear a good idea? Write it down! Think… How would you explain this word to a 2nd grader

5. Vocabulary Sentence Stems Persuade & Influence (try to think of something no one else will think of; stretch your imagination) • Persuade and influence are different because ________________ _____________________________________________________. • ___________________________ ___________________________ _____ is an example of persuade. • ___________________________ ___________________________ _____ is an example of influence. Use Real Life Examples or things you have done Draw a picture of persuade and influence (Make sure it is different from the pictures we have already used)

6. Vocabulary Sentence Stems Affect & Effect (try to think of something no one else will think of; stretch your imagination) • Affect and effect are different because ________________ _____________________________________________________. • ___________________________ ___________________________ _____ is an example of affect. • ___________________________ ___________________________ _____ is an example of effect. Use Real Life Examples or things you have done Draw a picture of affect and effect (Make sure it is different from the pictures we have already used)

7. Words to KnowConsumer & Consumerism Consumer (noun) • Definition:a person who buys and uses goods and services • Synonyms:customer, shopper, client • Antonym: marketer, store, manufacture Consumerism (noun) • Definition:a desire to purchase goods and services in ever greater amounts • Antonym:saving, producing

8. Media ChoicesPage 107 • Turn to page 107 • What does the word “saturated” mean? • Write this definition on the side of the page. Look at the picture for help…

9. HEADLINE • A short piece of text, usually in larger type, designed to be the first words the audience reads. The headline is usually not the slogan (see below) but is unique to one particular product.

10. HEADLINE • A short piece of text, usually in larger type, designed to be the first words the audience reads. The headline is usually not the slogan (see below) but is unique to one particular product.

11. IMAGE • Any drawing, photograph, illustration, chart or other graphic that is designed to affect the audience in some purposeful way. For example an image of an SUV perched high up on a rugged mountain cliff may appeal to one’s sense of adventure.

12. IMAGE • Any drawing, photograph, illustration, chart or other graphic that is designed to affect the audience in some purposeful way. For example an image of an SUV perched high up on a rugged mountain cliff may appeal to one’s sense of adventure.

13. COPY • The actual text of the ad. The copy is where particular claims are usually made and specific persuasive words are used. For example: “Four out of five dentists…” The amount of copy varies from ad to ad.

14. COPY • The actual text of the ad. The copy is where particular claims are usually made and specific persuasive words are used. For example: “Four out of five dentists…” The amount of copy varies from ad to ad.

15. SLOGAN • A catchphrase that evokes some kind of feeling about the company and the product. Companies look for slogans that are motivating and empowering. A company’s slogan rarely changes, especially during a particular ad campaign.

16. SLOGAN A catchphrase that evokes some kind of feeling about the company and the product. Companies look for slogans that are motivating and empowering. A company’s slogan rarely changes, especially during a particular ad campaign.

17. SLOGAN • A catchphrase that evokes some kind of feeling about the company and the product. Companies look for slogans that are motivating and empowering. A company’s slogan rarely changes, especially during a particular ad campaign.

18. LOGO • A unique design symbol that helps identify the company visually. Nike’s swoosh, McDonald’s golden arches and Apple’s partially bitten apple are examples of widely recognized company logos. Not all companies have logos like these; sometimes the company’s name is written in a distinctive style or font that acts as a logo.

19. LOGO A unique design symbol that helps identify the company visually. Nike’s swoosh, McDonald’s golden arches and Apple’s partially bitten apple are examples of widely recognized company logos. Not all companies have logos like these; sometimes the company’s name is written in a distinctive style or font that acts as a logo.

20. Identify Key Elements in an Ad • Can you identify all 5 elements in the print ad? Work with your table partner to find: • Headline • Image • Copy • Slogan • Logo Image: Coke bottle and bright, fun colors coming out. Logo: Coca Cola & Bottle Headline: Open Happiness Copy: The Coca Cola Company & Web Address Slogan: Same as Headline

21. Bandwagon Explain why? • Advertisers make it seem that everyone is buying this product, so you feel that you should buy it too. • Let’s see it in action…

22. Avant-GardeOpposite of Bandwagon Explain why? • Advertisers make it seem that the product is so new that you will be the first to have it! • Idea is that only super-cool people like you know about this product • Let’s see it in action… • Or how about this remake…

23. Testimonials Explain why? • Advertisers use celebrities and regular people to endorse products. • “Doctor recommended” • “Worked for me!” • Let’s see it in action…

24. Facts and Figures Explain why? • Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product. • Let’s see it in action…

25. Transfer Explain why? • Advertisers want you to associate the good feelings created in the ad with the product. • This technique may be hard to spot- pay attention to the background of this ad, or to the story of the commercial. • Let’s see it in action…

26. Testimonials Bandwagon • Celebrities & real people saying how great it is • Everyone has it or is buying it, you should too

27. Transfer Facts & Figures • Product will make you feel good. • Facts & numbers to show how much better the product is

28. Avant-Garde • Be original, be the first, set the trend Let’s see it in action… Or how about this remake…

29. Persuasive TechniquesHow do advertisers attempt to influence and persuade consumers? I can define 5 techniques that advertisers often use to persuade I can analyze ads AND identify these persuasive techniques BANDWAGON AVANT GARDE TESTIMONIAL FACTS & FIGURES TRANSFER