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The Innovation Diffusion Game

The Innovation Diffusion Game. Lesya Hassall CI 511 “ Technology Diffusion, Leadership and Change ” Summer 2006. Based on the idea of Alan AtKisson (1991). What we already know from Rogers. More from Rogers …. Communication. Social System + Innovation. Cultural Change. Time.

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The Innovation Diffusion Game

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  1. The Innovation Diffusion Game Lesya Hassall CI 511 “Technology Diffusion, Leadership and Change” Summer 2006 Based on the idea of Alan AtKisson (1991)

  2. What we already know from Rogers

  3. More from Rogers… Communication Social System + Innovation Cultural Change Time People play different roles in the innovation diffusion!

  4. From AtKisson, 1991

  5. The Innovation Diffusion Game • Status quo: Boring, inaccessible lectures in WebCT courses • An innovation to replace the status quo will be conceived, demonstrated and marketed to the population • An alternative, more flexible practice will be born and bring cultural change. • Debriefing after twenty minutes of the role play

  6. The Innovation Diffusion Game • Each of you will play a role in the process of cultural change (roles selected randomly). • Whatever role you select, play them with creativity and courage, regardless of whether you agree with the views of that role in the given context. • Do not announce your roles to each other; the instructions will tell you how to identify each other in the course of the game.

  7. Debriefing • What happened? • What worked? • What did not? • Why? • Who was playing what role? • What went thought your mind?

  8. Reference • Alan AtKisson (1991) The Innovation Diffusion Game: a tool for encouraging participation in positive cultural change -or for doing something different at your next party.In “Making it Happen” (IC#28). Available online http://www.context.org/ICLIB/IC28/AtKisson.htm

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