diffusion of innovation
Download
Skip this Video
Download Presentation
Diffusion of innovation

Loading in 2 Seconds...

play fullscreen
1 / 55

Diffusion of innovation - PowerPoint PPT Presentation


  • 121 Views
  • Uploaded on

Diffusion of innovation. Everett M. Rogers. It is a theory called Diffusion of Innovation invented by Everett Rogers. So………. What is diffusion of. innovation ?. Diffusion of innovation is spreading a new idea from one to another. Why. it is important?.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Diffusion of innovation' - beatrice-west


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
diffusion of innovation

Diffusion of innovation

Everett M. Rogers

slide6

Why

it is important?

slide9

…it will make

an invention to be possible.

so when and how

SoWhen and how

it happen?

first of all don t confuse that
First of all, don’t confuse that

“ in Diffusion of Innovations it is not people who change, but the innovations themselves”. (Robinson 2009)

slide16

The innovation spread when

it has a quality and become valuable to people.

slide18

1) Relative advantage :

is when people accept that the new idea is better than old-fashion.

slide19

2) Compatibility :

is whenthequality can be use together with the existing values.

slide20

3) Simplicity :

is when it simpler to understand and adopted.

slide21

4) Trainability :

is when people be able to learn how to adopt it.

slide22

5) Observable results :

is when people simply able to see the result of the effect.

therefore

Therefore

How is the process of making a decision?

slide27

Knowledge :

occurs when people learn the innovation’s existence and understand how it functions.

slide28

Persuasion :

occurs when people feel like or dislike toward the innovation.

slide29

Decision :

occurs when people choose to adopt or reject the innovation.

slide30

Implementation :

occurs when people try to use the new innovation.

slide31

Confirmation :

occurs when people strongly understand the innovation and make a decision

to use or against it.

do you know

Do you know…

Who are the adopters ?

first of all
First of all,

There are 5 categories of adopters.

slide35

1. Innovator :

He is the first person who get

a new idea…

slide37

2. Early adopter :

He is the person that try to invest on the new innovation.

slide39

3.Early majority :

He tries to use the new ideas and feel comfortable...

slide41

4.Late majority:

He is the person that feel not comfortable about the new innovation…

slide43

5.Laggards:

He is the person who take a high risk…

slide48

So

The conclusion are :

conclusion
Conclusion
  • Diffusion of Innovation is a action of spreading a new idea to one another.
conclusion1
Conclusion
  • Diffusion of Innovation is a process of developing a new innovation.
conclusion2
Conclusion
  • Not every new idea is good therefore the innovator has to convince with proof of benefit.
conclusion3
Conclusion
  • It is people who make a decision to adopt or against the innovation.
thank you

Thank you

For your attention !!!

references
references:
  • Anon. (n. d.). Diffusion of Innovation. Online at http://cognitrn.psych.indiana.edu/rgoldsto/complex/diffusion.ppt
  • Everett, M., Rogers, U., Medina, Mario A., & Cody, J. (n.d.). The Innovation Journal: The Public Sector Innovation Journal, Volume 10(3), article 30. Online at online at http://www.innovation.cc/volumes-issues/rogers-adaptivesystem7final.pdf.
  • Robinson, L. (2009) A summary of Diffusion of Innovations. Online at http://www.enablingchan.ge.com.au/Summary_Diffusion_Theory.pd
  • Rogers. E (n. d.). Diffusion of Innovation: Why is this important?. Online at http://www.ils.unc.edu/courses/2006_fall/inls500_002/Diffusion_of_Innovation.ppt
  • What is the diffusion of innovations? online at http://www.cii.illinois.edu/InquiryPage/bin/docs/u13151_innovation1.ppt.
slide55

Presented by LukmanMasor

(IT scholar)

Albukhary International Univeristy,Albukhary Complex,

AlorSetar, 05460, AlorSetar, Kedah

ad