Diffusion of innovation. Everett M. Rogers. It is a theory called Diffusion of Innovation invented by Everett Rogers. So………. What is diffusion of. innovation ?. Diffusion of innovation is spreading a new idea from one to another. Why. it is important?.
Diffusion of innovation
Everett M. Rogers
It is a theory called Diffusion of Innovation invented by Everett Rogers
Diffusion of innovation is spreading a new idea from one to another.
it is important?
Because, it is the process of developing a new knowledge………
…And over the time…
…it will make
an invention to be possible.
Then,…after we knew the changed.
SoWhen and how
“ in Diffusion of Innovations it is not people who change, but the innovations themselves”. (Robinson 2009)
The innovation spread when
it has a quality and become valuable to people.
There are 5 qualitiesthat make innovation spread
1) Relative advantage :
is when people accept that the new idea is better than old-fashion.
2) Compatibility :
is whenthequality can be use together with the existing values.
3) Simplicity :
is when it simpler to understand and adopted.
4) Trainability :
is when people be able to learn how to adopt it.
5) Observable results :
is when people simply able to see the result of the effect.
Therefore, an innovation will spread when it meet with the five quality….
...also whenpeople make a decision to adopt or except it.
How is the process of making a decision?
occurs when people learn the innovation’s existence and understand how it functions.
occurs when people feel like or dislike toward the innovation.
occurs when people choose to adopt or reject the innovation.
occurs when people try to use the new innovation.
occurs when people strongly understand the innovation and make a decision
to use or against it.
Do you know…
Who are the adopters ?
There are different adaptors with different actions
in diffusion of innovation
There are 5 categories of adopters.
1. Innovator :
He is the first person who get
a new idea…
…and he is the one who first talk about the new innovation.
2. Early adopter :
He is the person that try to invest on the new innovation.
Because, he has a budget and can see the benefit from the innovation
3.Early majority :
He tries to use the new ideas and feel comfortable...
…because, he can see a solid prove of benefit.
He is the person that feel not comfortable about the new innovation…
…because, he listens to negative comments from people who do not like.
He is the person who take a high risk…
…and try to argue against the new innovation.
The conclusion are :
For your attention !!!
Presented by LukmanMasor
Albukhary International Univeristy,Albukhary Complex,
AlorSetar, 05460, AlorSetar, Kedah