Diffusion of innovation
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Diffusion of innovation. Everett M. Rogers. It is a theory called Diffusion of Innovation invented by Everett Rogers. So………. What is diffusion of. innovation ?. Diffusion of innovation is spreading a new idea from one to another. Why. it is important?.

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Diffusion of innovation

Diffusion of innovation

Everett M. Rogers


Diffusion of innovation

It is a theory called Diffusion of Innovation invented by Everett Rogers


Diffusion of innovation

So………


Innovation

  • What is diffusion of

innovation ?


Diffusion of innovation

Diffusion of innovation is spreading a new idea from one to another.


Diffusion of innovation

Why

it is important?


Diffusion of innovation

Because, it is the process of developing a new knowledge………


Diffusion of innovation

…And over the time…


Diffusion of innovation

…it will make

an invention to be possible.


Diffusion of innovation

Then,…after we knew the changed.


Diffusion of innovation

  • We can change our behavior.


Diffusion of innovation

  • We can predict what business is good to invest.


Diffusion of innovation

  • And lastly, We can control or prevent from negative impact.


So when and how

SoWhen and how

it happen?


First of all don t confuse that

First of all, don’t confuse that

“ in Diffusion of Innovations it is not people who change, but the innovations themselves”. (Robinson 2009)


Diffusion of innovation

The innovation spread when

it has a quality and become valuable to people.


Diffusion of innovation

There are 5 qualitiesthat make innovation spread


Diffusion of innovation

1) Relative advantage :

is when people accept that the new idea is better than old-fashion.


Diffusion of innovation

2) Compatibility :

is whenthequality can be use together with the existing values.


Diffusion of innovation

3) Simplicity :

is when it simpler to understand and adopted.


Diffusion of innovation

4) Trainability :

is when people be able to learn how to adopt it.


Diffusion of innovation

5) Observable results :

is when people simply able to see the result of the effect.


Diffusion of innovation

Therefore, an innovation will spread when it meet with the five quality….


Diffusion of innovation

...also whenpeople make a decision to adopt or except it.


Therefore

Therefore

How is the process of making a decision?


There are 5 steps in decision making process

There are 5 steps in DECISION making PROCESS


Diffusion of innovation

  • Knowledge :

    occurs when people learn the innovation’s existence and understand how it functions.


Diffusion of innovation

  • Persuasion :

    occurs when people feel like or dislike toward the innovation.


Diffusion of innovation

  • Decision :

    occurs when people choose to adopt or reject the innovation.


Diffusion of innovation

  • Implementation :

    occurs when people try to use the new innovation.


Diffusion of innovation

  • Confirmation :

    occurs when people strongly understand the innovation and make a decision

    to use or against it.


Do you know

Do you know…

Who are the adopters ?


Diffusion of innovation

There are different adaptors with different actions

in diffusion of innovation


First of all

First of all,

There are 5 categories of adopters.


Diffusion of innovation

1. Innovator :

He is the first person who get

a new idea…


Diffusion of innovation

…and he is the one who first talk about the new innovation.


Diffusion of innovation

2. Early adopter :

He is the person that try to invest on the new innovation.


Diffusion of innovation

Because, he has a budget and can see the benefit from the innovation


Diffusion of innovation

3.Early majority :

He tries to use the new ideas and feel comfortable...


Diffusion of innovation

…because, he can see a solid prove of benefit.


Diffusion of innovation

4.Late majority:

He is the person that feel not comfortable about the new innovation…


Diffusion of innovation

…because, he listens to negative comments from people who do not like.


Diffusion of innovation

5.Laggards:

He is the person who take a high risk…


Diffusion of innovation

…and try to argue against the new innovation.


Diffusion of innovation

So

The conclusion are :


Conclusion

Conclusion

  • Diffusion of Innovation is a action of spreading a new idea to one another.


Conclusion1

Conclusion

  • Diffusion of Innovation is a process of developing a new innovation.


Conclusion2

Conclusion

  • Not every new idea is good therefore the innovator has to convince with proof of benefit.


Conclusion3

Conclusion

  • It is people who make a decision to adopt or against the innovation.


Thank you

Thank you

For your attention !!!


References

references:

  • Anon. (n. d.). Diffusion of Innovation. Online at http://cognitrn.psych.indiana.edu/rgoldsto/complex/diffusion.ppt

  • Everett, M., Rogers, U., Medina, Mario A., & Cody, J. (n.d.). The Innovation Journal: The Public Sector Innovation Journal, Volume 10(3), article 30. Online at online at http://www.innovation.cc/volumes-issues/rogers-adaptivesystem7final.pdf.

  • Robinson, L. (2009) A summary of Diffusion of Innovations. Online at http://www.enablingchan.ge.com.au/Summary_Diffusion_Theory.pd

  • Rogers. E (n. d.). Diffusion of Innovation: Why is this important?. Online at http://www.ils.unc.edu/courses/2006_fall/inls500_002/Diffusion_of_Innovation.ppt

  • What is the diffusion of innovations? online at http://www.cii.illinois.edu/InquiryPage/bin/docs/u13151_innovation1.ppt.


Diffusion of innovation

Presented by LukmanMasor

(IT scholar)

Albukhary International Univeristy,Albukhary Complex,

AlorSetar, 05460, AlorSetar, Kedah


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