Diffusion of innovation. Everett M. Rogers. It is a theory called Diffusion of Innovation invented by Everett Rogers. So………. What is diffusion of. innovation ?. Diffusion of innovation is spreading a new idea from one to another. Why. it is important?.
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Everett M. Rogers
It is a theory called Diffusion of Innovation invented by Everett Rogers
it is important?
Because, it is the process of developing a new knowledge………
an invention to be possible.
“ in Diffusion of Innovations it is not people who change, but the innovations themselves”. (Robinson 2009)
it has a quality and become valuable to people.
is when people accept that the new idea is better than old-fashion.
is whenthequality can be use together with the existing values.
is when it simpler to understand and adopted.
is when people be able to learn how to adopt it.
is when people simply able to see the result of the effect.
Therefore, an innovation will spread when it meet with the five quality….
How is the process of making a decision?
occurs when people learn the innovation’s existence and understand how it functions.
occurs when people feel like or dislike toward the innovation.
occurs when people choose to adopt or reject the innovation.
occurs when people try to use the new innovation.
occurs when people strongly understand the innovation and make a decision
to use or against it.
Who are the adopters ?
in diffusion of innovation
There are 5 categories of adopters.
He is the first person who get
a new idea…
…and he is the one who first talk about the new innovation.
He is the person that try to invest on the new innovation.
He tries to use the new ideas and feel comfortable...
He is the person that feel not comfortable about the new innovation…
He is the person who take a high risk…
The conclusion are :
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