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Behavioral research in services?

Behavioral research in services?. Only CB? …… other disciplines? …… OB …… interdisciplinary research efforts …… different disciplines as possible catalysts Jos Lemmink. Top 4 keywords articles IJSIM 2000-2004. Behavioral research in services?.

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Behavioral research in services?

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  1. Behavioral research in services? Only CB?…… other disciplines? …… OB …… interdisciplinary research efforts …… different disciplines as possible catalysts Jos Lemmink

  2. Top 4 keywords articles IJSIM 2000-2004

  3. Behavioral research in services? entities as subject of research? …….consumers …….other consumers …….communities …….virtual communities …….websites …….employees

  4. Interactions….

  5. Employees and customers

  6. Structuration theory

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