Decrease to Estimated Top of Page Bid & First Page Bid
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Blog Link: http://www.seo-service-provider.org/blog/google-adwords/decrease-to-estimated-top-of-page-bid-first-page-bid/I know this is not the perfect solution but for now it is the best option for everyone who wants to decrease max. CPC bids to estimated top of page or first page bid.

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Decrease to Estimated Top of Page Bid & First Page Bid

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Decrease to estimated top of page bid first page bid

Decrease to Estimated Top of Page Bid & First Page Bid

www.seo-service-provider.org


Decrease to estimated top of page bid first page bid

Decrease to Estimated Top of Page Bid & First

Page Bid

In adwords it’s possible to select all the keywords and change their max. CPC bids with a single click. If you select all the keywords of a campaign or an ad group and then click on Edit -> Change max. CPC bids, you will see something like the following image:


Decrease to estimated top of page bid first page bid

Decrease to Estimated Top of Page Bid & First

Page Bid

After that, if you click on Action’s drop down box, you will find five options like below image:


Decrease to estimated top of page bid first page bid

Set Max. CPC Bids

This is the bid you specify to determine the maximum amount that you are consenting to pay for a simple click on your ad. With this option you can set max. CPC bids to a certain amount. Google will not charge you more than that amount.


Decrease to estimated top of page bid first page bid

Increase Max. CPC Bids

With this option, you can increase max. CPC bids by a percentage. You can also set “upper bid limit“. Following image is just an example:


Decrease to estimated top of page bid first page bid

Decrease Max. CPC Bids

With this option, you can decrease max. CPC bids by a percentage. You can also set “lower bid limit“. Following image is just an example:


Decrease to estimated top of page bid first page bid

Raise to Estimated Top of Page Bid

This will raise all your keywords bids to estimated top of page bid. People can see maximum 3 ads on the top of the Google search page.


Decrease to estimated top of page bid first page bid

Raise to Estimated First Page Bid

This will raise all your keywords bids to estimated first page bid.


Decrease to estimated top of page bid first page bid

What is Missing

Well, let’s say my client’s previous digital marketing company set max. CPC bids way too high for all the keywords. As a result my client is loosing too much money and ROI is at break even point! At this stage, they appointed us to make a better ROI.


Decrease to estimated top of page bid first page bid

What is Missing

Now as we have identified what’s costing our client the most, we want to decrease max. CPC bids to estimated top of page bid or estimated first page bid. As there are like 1000s of keywords, it will be very time consuming for us to manually change all the keywords max. CPC bids…


Decrease to estimated top of page bid first page bid

Decrease to Estimated Top of Page Bid & First

Page Bid

We were thinking how we could make this massive change with a single mouse click? We want to decrease all 1000 keywords max. CPC bids to estimated top of page or estimated first page bid. But as for now, there is no option in adwords to do so!


Decrease to estimated top of page bid first page bid

Our Tricks!

As it was not possible for us to manually change all the keywords max. CPC bids so we did this:

1. First, we selected all the keywords and set max. CPC bids to ‎€0.01.

2. Second, we selected all the keywords and set max. CPC bids to top of page bid with “raise to estimated top of page bid” function!


Decrease to estimated top of page bid first page bid

Our Tricks!

If we needed to set max. CPC bids to first page bid, we would use “raise to estimated first page bid” function!


Decrease to estimated top of page bid first page bid

Final Thoughts

I know this is not the perfect solution but for now it’s the best option for everyone who wants to decrease large number of keywords max. CPC bids to estimated top of page or first page bid with a single click!


Decrease to estimated top of page bid first page bid

  • !!!Thank You!!!

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