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IT’S AN ON DEMAND CONSUMER CONTROLLED WORLD OUT THERE!. October 2009. WHERE WE’VE BEEN -THE MASS MEDIA MODEL. WHERE WE NEED TO BE GOING - MASS MEDIA MODEL NO LONGER WORKS. WHERE WE NEED TO BE GOING - MASS MEDIA MODEL NO LONGER WORKS. WHAT IS SOCIAL MEDIA?.

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It s an on demand consumer controlled world out there

IT’S AN ON DEMANDCONSUMER CONTROLLED WORLD OUT THERE!

October 2009



Where we need to be going mass media model no longer works
WHERE WE NEED TO BE GOING -MASS MEDIA MODEL NO LONGER WORKS


Where we need to be going mass media model no longer works1
WHERE WE NEED TO BE GOING -MASS MEDIA MODEL NO LONGER WORKS



Social media

  • Discussion Boards/ Forums/ Chat Rooms

  • Clubs/ Groups/ Communities

  • Review/ Rating Sites

  • Direct Feedback (Solicited)

  • Blogs

  • RSS

  • Social Networks

  • Personalized Search (Tags or Search-Engine Powered)

  • Wikis and Other Collaboration Tools

  • Podcasts

  • Virtual Worlds

  • “Mash Up”

SOCIAL MEDIA

“Web 1.0”

“Web 2.0”


Already at next stage web 2
ALREADY AT NEXT STAGE—WEB2

Presentation

http://www.slideshare.net/oreillymedia/web-squared?src=embed

Webcast (58 min)

http://www.youtube.com/watch?v=sVtN8jlTCUM


Web meets world

Web as platform

Harnessing collective intelligence

Data subsystems get better as used

Mobile sensors connected to cloud databases

Information shadows

WEB MEETS WORLD


Strategy imperative

WE NEED A FACEBOOK PAGE

STRATEGY IMPERATIVE

WE NEED A SOCIAL MEDIA STRATEGY


Key drivers b2c and b2b
KEY DRIVERS—B2C AND B2B

Web 2.0

Web Squared

G2C Communication?





Razorfish recommendations
RAZORFISH RECOMMENDATIONS

http://fluent.razorfish.com/publication/?m=6540&l=1



B2b participating in big way
B2B PARTICIPATING IN BIG WAY

Access from this page:

http://www.searchengineguide.com/sage-lewis/b2b-buyers-are-using-social-media-in-a-h.php


Interesting b2b site
INTERESTING B2B SITE

http://socialmediab2b.com/


Gov also
.GOV ALSO!

http://adage.com/brightcove/lineup.php?lineup=1266084202


Is it now inbound marketing
IS IT NOW INBOUND MARKETING?

http://diy-marketing.blogspot.com/2009/07/now-its-inbound-marketing.html


New way of thinking about marketing

  • Many-to-Many

  • Continuous Interaction

  • Open/Transparent

  • Consumer Chooses Content

  • Marketer Must Provide Enormous Content

    • On Demand

    • With Permission

  • People/Visitors/Customers Expect to Contribute

NEW WAY OF THINKING ABOUT MARKETING


Search is one key component

  • Optimize

    • Blog Posts

    • Tag Photos, Videos

    • Press Releases

    • Web Pages

  • Links

  • RSS Feeds

SEARCH IS ONE KEY COMPONENT

Create Visibility at Every Opportunity


An interactive vision
AN INTERACTIVE VISION

ENCOURAGE COCREATION

ENGAGE

LISTEN


Your personal brand

Google Alerts (www.google.com/alerts)

TweetBeep(www.tweetbeep.com)

Online ID Calculator (www.onlineidcalculator.com)

Bit.ly (www.bit.ly) – tracking tools

Addictomatic(www.addictomatic.com)

YOUR PERSONAL BRAND

Five Tools for Tracking, Measuring, and Evaluating Your Personal Brand Online

by William Arruda

http://www.marketingprofs.com/9/tools-tracking-measuring-evaluating-personal-brand-online-arruda.asp

Mitch Joel

http://www.twistimage.com/blog/


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