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IT’S AN ON DEMAND CONSUMER CONTROLLED WORLD OUT THERE! PowerPoint PPT Presentation


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IT’S AN ON DEMAND CONSUMER CONTROLLED WORLD OUT THERE!. October 2009. WHERE WE’VE BEEN -THE MASS MEDIA MODEL. WHERE WE NEED TO BE GOING - MASS MEDIA MODEL NO LONGER WORKS. WHERE WE NEED TO BE GOING - MASS MEDIA MODEL NO LONGER WORKS. WHAT IS SOCIAL MEDIA?.

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IT’S AN ON DEMAND CONSUMER CONTROLLED WORLD OUT THERE!

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IT’S AN ON DEMANDCONSUMER CONTROLLED WORLD OUT THERE!

October 2009


WHERE WE’VE BEEN -THE MASS MEDIA MODEL


WHERE WE NEED TO BE GOING -MASS MEDIA MODEL NO LONGER WORKS


WHERE WE NEED TO BE GOING -MASS MEDIA MODEL NO LONGER WORKS


WHAT IS SOCIAL MEDIA?


  • Discussion Boards/ Forums/ Chat Rooms

  • Clubs/ Groups/ Communities

  • Review/ Rating Sites

  • Direct Feedback (Solicited)

  • Blogs

  • RSS

  • Social Networks

  • Personalized Search (Tags or Search-Engine Powered)

  • Wikis and Other Collaboration Tools

  • Podcasts

  • Virtual Worlds

  • “Mash Up”

SOCIAL MEDIA

“Web 1.0”

“Web 2.0”


ALREADY AT NEXT STAGE—WEB2

Presentation

http://www.slideshare.net/oreillymedia/web-squared?src=embed

Webcast (58 min)

http://www.youtube.com/watch?v=sVtN8jlTCUM


Web as platform

Harnessing collective intelligence

Data subsystems get better as used

Mobile sensors connected to cloud databases

Information shadows

WEB MEETS WORLD


WE NEED A FACEBOOK PAGE

STRATEGY IMPERATIVE

WE NEED A SOCIAL MEDIA STRATEGY


KEY DRIVERS—B2C AND B2B

Web 2.0

Web Squared

G2C Communication?


DEVELOPING SOCIAL MEDIA STRATEGY


EXPERIENTIAL BRANDS LED WAY


IT IS COMPLEX, DIFFICULT


RAZORFISH RECOMMENDATIONS

http://fluent.razorfish.com/publication/?m=6540&l=1


B2B NOT THAT DIFFERENT!


B2B PARTICIPATING IN BIG WAY

Access from this page:

http://www.searchengineguide.com/sage-lewis/b2b-buyers-are-using-social-media-in-a-h.php


INTERESTING B2B SITE

http://socialmediab2b.com/


.GOV ALSO!

http://adage.com/brightcove/lineup.php?lineup=1266084202


IS IT NOW INBOUND MARKETING?

http://diy-marketing.blogspot.com/2009/07/now-its-inbound-marketing.html


  • Many-to-Many

  • Continuous Interaction

  • Open/Transparent

  • Consumer Chooses Content

  • Marketer Must Provide Enormous Content

    • On Demand

    • With Permission

  • People/Visitors/Customers Expect to Contribute

NEW WAY OF THINKING ABOUT MARKETING


  • Optimize

    • Blog Posts

    • Tag Photos, Videos

    • Press Releases

    • Web Pages

  • Links

  • RSS Feeds

SEARCH IS ONE KEY COMPONENT

Create Visibility at Every Opportunity


AN INTERACTIVE VISION

ENCOURAGE COCREATION

ENGAGE

LISTEN


Google Alerts (www.google.com/alerts)

TweetBeep(www.tweetbeep.com)

Online ID Calculator (www.onlineidcalculator.com)

Bit.ly (www.bit.ly) – tracking tools

Addictomatic(www.addictomatic.com)

YOUR PERSONAL BRAND

Five Tools for Tracking, Measuring, and Evaluating Your Personal Brand Online

by William Arruda

http://www.marketingprofs.com/9/tools-tracking-measuring-evaluating-personal-brand-online-arruda.asp

Mitch Joel

http://www.twistimage.com/blog/


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