Personal intro info slide. Superhero definition. Local marketing has changed You have to adopt new tactics to stay competitive. Search engines crawl websites and save the content. When someone does a search, Google tries to return a list of the most relevant answers,
You have to adopt new tactics to stay competitive
When someone does a search, Google tries to return a list of the most relevant answers,
Ranked in order of importance
But you can’t “game the system” like you could in recent years
Now, it’s all about the content on your site
You have to make your site for people, not for search engines
How do your customers see you?
You can no longer have an isolated website…
If customers can’t find your site in Google, it basically doesn’t exist.
How many dealers are in each city? They all want to be on page one,
And there aren’t always even 10 spots any more
And thanks to personalization and localization, everyone will likely see different results anyway…
So you can’t track rankings as a metric to prove SEO success.
I compete.’m going to teach you how Local SEO is different from traditional SEO,
And I’m going to give you the knowledge and tools to be a Local Search Superhero
2013 Local Search Ranking Factors compete.
By David Mihm of Moz
(include URL to blog post)
2013 Local Search Ranking Factors: compete.
19.6% Place Page Signals
18.8% On Page Signals
16% Off Page Signals
14.4% Link Signals
10.3% Review Signals
6.3% Social Signals
6.1% Behavioral/Mobile signals
(will explain examples of each)
Strong review strategy is more important than ever
Google Authorship page
Associates content w/ a person
Shows that person’s photo in search results
- How to set up
Associates content with a business
Shows more content on the right side of searches
- How to set up
Content ideas: page
Google Analytics questions report
Make your site a local expert
Blog about your community
Sponsor local events
Write local event guides
Review local businesses
Conduct local interviews
Create a local resource directory
Link signals: page
You have to be very careful after the Google Penguin update
The quality and content of the site linking to you is important now
Look for locally relevant sites and concentrate on those links
4 out of 5 customers will decide NOT to buy from you if you have bad reviews
You can’t get good reviews if you suck. If you’re being shady, stop. Fix your dealership problems
Or you’ll continue to get flamed.
Customers won’t leave positive reviews unless you ask (but don’t ask for Yelp, it’s against the rules)
Remove roadblocks and make it simple to get to your Google Places page to leave a review.
Don’t ignore Yelp reviews, those are what power the reviews on Apple Maps (iPhones)
DON’T FAKE REVIEWS!
Don’t collect reviews on-site
Don’t post Google reviews on your site, Google will pull duplicate reviews
Google URL Builder and bit.ly combo
Wistia video hosting (compared to YouTube)
And that page’s how to be a
Local Search Superhero!