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Making the same mistakes twice.

Making the same mistakes twice. Martin Belam. UX Sofia. About me. A confession. My worst ever launch. My worst ever launch. Solution: Always test with at least one person from outside of your project team. Over-engineering. Over-engineering. Solution:

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Making the same mistakes twice.

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  1. Making the samemistakes twice. • Martin Belam. UX Sofia.

  2. About me.

  3. A confession.

  4. My worst ever launch.

  5. My worst ever launch. • Solution: • Always test with at least one person • from outside of your project team.

  6. Over-engineering.

  7. Over-engineering. • Solution: • Write out over-engineered systems as • user stories and see how silly they sound.

  8. Forget the UX of the tools.

  9. Forget the UX of the tools. • Solution: • Treat content production staff like end users, with important needs and goals.

  10. Forget to measure.

  11. Forget to measure. • Solution: • Make your own metrics dashboard. • Print it out. Stick it on the wall in the office.

  12. Pre-determined outcomes.

  13. Pre-determined outcomes. • Solution: • Find another place to devote your energy.

  14. Pre-determined outcomes. • Solution: • Or quit your job.

  15. Forgetting mobile.

  16. Forgetting mobile. • Solution: • Develop on mobile. • Make mobile part of your UAT.

  17. Delaying building.

  18. Delaying building. • Solution: • Prototype. • On paper. In code. With Lego. Whatever.

  19. Project burn-out. • Confession: • I have just done this again.

  20. Project burn-out. • Solution: • Look out for colleagues. • Learn your own signs of burn-out.

  21. The perfect project?

  22. The perfect project? • UsVsTh3m.com • Designed in code. • Recruited team, built & launched in 5 weeks. • Hit traffic target in 10 days. • Already done one design iteration.

  23. Thank you. • @MartinBelam

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