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Talent Branding Community Site

Talent Branding Community Site. Prepared for: Rackspace - HR. Date: 2010. Confidential Material. Table of Contents. Situation Overview Talent Portal Talent Dialogue Appendix. Situation Overview Traditional Recruiting Approach. Situation Overview Future Recruiting Focus. Balance.

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Talent Branding Community Site

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  1. Talent Branding Community Site Prepared for:Rackspace - HR Date:2010 Confidential Material

  2. Table of Contents Situation Overview Talent Portal Talent Dialogue Appendix

  3. Situation Overview Traditional Recruiting Approach

  4. Situation Overview Future Recruiting Focus Balance

  5. Situation Overview Employment Brand

  6. Internal Hiring Demands Candidate Population SEARCHING Technology Talent Portal Support Operations Search Engines Conferences Management Speaking Content Media Bloggers Video

  7. Talent Portal

  8. Talent Portal Goals Ease of Use– Enable a candidate to easily find helpful information about Rackspace. Informative – Helpful, comprehensive and real-time information about the organization. Employment Brand– Balance and expand the outside perspective of the Rackspace Employment Brand.

  9. Talent Portal Sections Develop a one-stop talent portal where potential candidates can gain a comprehensive understanding around Rackspace culture, history and talent.

  10. Talent PortalMock Up

  11. Easy to Navigate!

  12. Blog Section

  13. SitemapEmployment Portal Pages Elements/Content Content/Themes

  14. About Buttons/Banners offering routes to learn about the micro or macro of Rackspace Company Buttons/Banners offering routes to learn about the various aspects of Rackspace (MACRO) Buttons/Banners with Division Logos (MICRO) Track to Divisions Overview Description of Divisions with links to their sites and blogs Hosting Cloud E/A Blog Blog Blog Site Site Site State of Rackspace Financials Video History FAQ Public Info. Lanham Video Mythology Public information on the current financial of Rackspace The history of Rackspace delivered in a fun and interesting way Current Pursuits Company Video Information that we are at liberty to share about the future and FAQ Videos introducing Lanham and giving a company overview (in a fun way!)

  15. People Buttons/Banners offering routes to learn about the micro or macro of talent at Rackspace People Buttons/Banners routing to CV and EofFS (MACRO) Buttons/Banners routes to video sections (MICRO) Hiring Philosophy Video Interviews Core Values Elements of Fanatical Support Executives Internal Talent Taken directly from the CORE values of the organization EofFS listed out and described within content SLT Sales Welcome videos from the various leaders at Rackspace G&A Tech Video interviews with Rackers that work in the various areas of the organization

  16. Culture Culture Blog Internal Talent Events Attractive Aspects of Rackspace Ingredients Big Picture Special Stories Trends Technology TweetUps Special Talent Sales Break Fixes Unique Special stories that highlight what it means to be a Racker – stories that show the spirit of the organization. Diversity G&A Speaking Internal Fun Coverage of internal happenings that would be of interest to someone looking to join the organization. Themes of importance to our readers dealing with their careers, trends and diversity initiatives Ongoing video interviews with internal employees – ideally starting with those already engaged with Social Media Trade Shows Partner Conf. Highlights from almost all events that we get involved with.

  17. Apply - Work @ Rackspace Button/Banner that links to the page giving two tracks Work @ Rackspace Gives people access to search the iFrame for potential openings Description overview of the comprehensive nature of our employment benefits Nitty Gritty Fast Track Details Page Benefits Search & Apply RS University Must be linked to from every page in a “Search Now” option The details around what we offer at Rackspace for the Rackers Locations Hiring Philosophy iFrame search area for candidates to look for openings across the organization Diversity Co. Overview

  18. What does it take to make this work?

  19. Design & Roll-Out Content, Content, Content… Presence, Branding & Marketing Social Media Activity Internal Coordination & Engagement

  20. Design & Roll-Out Website Designed, Content Created, Launch… Editorial Calendar Creation Organize Internal Bloggers Interface With Marketing Agreement Between Locations Static Site Content…

  21. Content, Content, Content… Blog Posts/Articles Video Content Racker Interviews Blogger Training & Assistance Guest Postings Photographs To Capture Culture

  22. Presence, Branding & Marketing Strategic Initiatives Brand Alignment Speaking Engagements Targeted Recruitment Campaigns Conferences: Tech… Talent… Social Media

  23. Social Media Activity Tweeting LinkedIn Q&A Training Tutorials Facebook Groups Consistent Blog Sharing Social Ad Campaigns

  24. Internal Coordination & Engagement Branded Campaigns TRAINING, TRAINING, TRAINING Fun!!! Campaign Geared Towards Referrals Editorial Calendar Execution Ongoing Contributor Recruitment Marketing, Legal, Recruiting, HR…

  25. New Capabilities Measuring Success Expected Results

  26. New Capabilities • Ability to mold recruiting needs quickly! • Less dependency on traditional models • Valid reason to discuss relevant skill sets • Training of staff with current trends/skills • To spread the “Talent Brand” further • To reinforce the true brand of Rackspace

  27. Measuring Success • Acquisition Cost Per Candidate (Decrease) • Hires (# of Hires due to SM Approach) • Applicants (# of Applicants due to SM) • Website Traffic/Metrics (# of visits) • Media Exposure (# of articles) • Page Rank – Alexa Rating (Web Rankings) • Twitter/Facebook Followers • Engagement (Comments, ReTweets) • Elimination of Need (Oth. Int. Emp. Portals)

  28. Expected Results • Alignment of Employment Brand • Reduction in Recruiting Costs • Increased access to Top Talent • Reinforcement of Corporate Branding • Innovator in the Talent Space • Exposure for Rackspace to current and future markets

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