Talent. Roles, Types and Universal Laws. What is talent?. Any person who uses a medium or the media to send a message to some audience in the hope that it gets received and acted upon. Talent doesn’t necessarily have to be in front of a camera or microphone. Roles of the talent. To inform
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Roles, Types and Universal Laws
The only genre to have to have first hand knowledge:
+ Political Minded
Sports Talk Host
Telecommunications (EM) & Weather
“Tilton’s Theories of Talent”
Five underlining ideals in the media.
1.) Talent is the “guidepost of the ‘Public Sphere’”
Dines & Humez
similar to the modern “water
cooler” scenario in communication
2.) Talent exists in the social superstructure of the media system.
3.) Talent abides by an ethical standard.
4.) Talent delivers messages with a natural bias.
5.) Talent exist because the “powers that be” allow them to exist.