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Talent. Roles, Types and Universal Laws. What is talent?. Any person who uses a medium or the media to send a message to some audience in the hope that it gets received and acted upon. Talent doesn’t necessarily have to be in front of a camera or microphone. Roles of the talent. To inform

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Talent

Talent

Roles, Types and Universal Laws


What is talent
What is talent?

  • Any person who uses a medium or the media to send a message to some audience in the hope that it gets received and acted upon.

  • Talent doesn’t necessarily have to be in front of a camera or microphone


Roles of the talent
Roles of the talent

  • To inform

    • The main role of a good broadcaster is to inform the audience of the issues

      • The best example of this role is the lead anchor


Roles of the talent1
Roles of the talent

  • To educate

    • Educate refers social and economic issues that will have relevant to your audience

      • An example of this is “Dr. John Ray”.


Roles of the talent2
Roles of the talent

  • To respond

    • The response can come from audience reaction, editorial influence, and/or external pressure

      • An example would be a consumer advocate.


Roles of the talent3
Roles of the talent

  • To entertain

    • Entertainment comes in many forms

      • Music

      • Comedy

      • Drama… etc, etc, etc.


Types of the announcers
Types of the Announcers

  • “Talking Head”

    • “Voice of Reason” and “Voice of Authority”

      • Term comes from 1984


Types of the announcers1
Types of the Announcers

  • “Voice Over”

    • Commercial Announcing

    • Cartoons

    • Documentary


Types of the announcers2
Types of the Announcers

  • “Disc Jockey”

    • The key element to be…

      • Personal

        The only genre to have to have first hand knowledge:

        Classical


Types of the announcers3
Types of the Announcers

  • “Sports Announcing”

    • A good grasp of most sports is a must.


Types of the announcers4
Types of the Announcers

  • “Sports Talk Host”

    Sports Announcer

    + Political Minded

    + Egoist

Sports Talk Host


Types of the announcers5
Types of the Announcers

  • “Weather Person”

    • To be a successful in the field of weather broadcasting, you need to be a dual major:

      Telecommunications (EM) & Weather


Types of the announcers6
Types of the Announcers

  • “Specialist”

    • Finance

    • Political

    • Agricultural

    • Tele-Evangelist

  • Dual Major Focus


Types of the announcers7
Types of the Announcers

  • “QVC Special”

    • Retail Broadcasting

      • It involves a knowledge of products along with being “media-savvy”


Types of the talent
Types of the Talent

  • Actors/Actresses




Types of the talent3
Types of the Talent

  • Computer Programmer


Tilton s theories of talent

“Tilton’s Theories of Talent”

Five underlining ideals in the media.



So what does that mean
So, what does that mean?

  • Public Sphere, as defined by Jurgen Habermas, is the “autonomous forum where people meet as equals and debate issues of common concern in a rational critical manner”.

    Dines & Humez


So what does that mean1
So, what does that mean?

  • The media provides an opportunity to provide “talking points” that the audience can discuss…

    similar to the modern “water

    cooler” scenario in communication






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