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Talent. Roles, Types and Universal Laws. What is talent?. Any person who uses a medium or the media to send a message to some audience in the hope that it gets received and acted upon. Talent doesn’t necessarily have to be in front of a camera or microphone. Roles of the talent. To inform

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Talent

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Talent

Roles, Types and Universal Laws


What is talent?

  • Any person who uses a medium or the media to send a message to some audience in the hope that it gets received and acted upon.

  • Talent doesn’t necessarily have to be in front of a camera or microphone


Roles of the talent

  • To inform

    • The main role of a good broadcaster is to inform the audience of the issues

      • The best example of this role is the lead anchor


Roles of the talent

  • To educate

    • Educate refers social and economic issues that will have relevant to your audience

      • An example of this is “Dr. John Ray”.


Roles of the talent

  • To respond

    • The response can come from audience reaction, editorial influence, and/or external pressure

      • An example would be a consumer advocate.


Roles of the talent

  • To entertain

    • Entertainment comes in many forms

      • Music

      • Comedy

      • Drama… etc, etc, etc.


Types of the Announcers

  • “Talking Head”

    • “Voice of Reason” and “Voice of Authority”

      • Term comes from 1984


Types of the Announcers

  • “Voice Over”

    • Commercial Announcing

    • Cartoons

    • Documentary


Types of the Announcers

  • “Disc Jockey”

    • The key element to be…

      • Personal

        The only genre to have to have first hand knowledge:

        Classical


Types of the Announcers

  • “Sports Announcing”

    • A good grasp of most sports is a must.


Types of the Announcers

  • “Sports Talk Host”

    Sports Announcer

    + Political Minded

    + Egoist

Sports Talk Host


Types of the Announcers

  • “Weather Person”

    • To be a successful in the field of weather broadcasting, you need to be a dual major:

      Telecommunications (EM) & Weather


Types of the Announcers

  • “Specialist”

    • Finance

    • Political

    • Agricultural

    • Tele-Evangelist

  • Dual Major Focus


Types of the Announcers

  • “QVC Special”

    • Retail Broadcasting

      • It involves a knowledge of products along with being “media-savvy”


Types of the Talent

  • Actors/Actresses


Types of the Talent

  • Musicians


Types of the Talent

  • Artists


Types of the Talent

  • Computer Programmer


“Tilton’s Theories of Talent”

Five underlining ideals in the media.


1.) Talent is the “guidepost of the ‘Public Sphere’”


So, what does that mean?

  • Public Sphere, as defined by Jurgen Habermas, is the “autonomous forum where people meet as equals and debate issues of common concern in a rational critical manner”.

    Dines & Humez


So, what does that mean?

  • The media provides an opportunity to provide “talking points” that the audience can discuss…

    similar to the modern “water

    cooler” scenario in communication


2.) Talent exists in the social superstructure of the media system.


3.) Talent abides by an ethical standard.


4.) Talent delivers messages with a natural bias.


5.) Talent exist because the “powers that be” allow them to exist.


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