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MasterCard ATM Locator. David Weis Information Products and Services. Information Products and Services. We enable profitable business growth by delivering innovative information based products and services to both MasterCard and its customers. Portfolio Analytics. A little bit of trivia….

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Presentation Transcript
slide1

MasterCard ATM Locator

David Weis

Information Products and Services

slide3

Information Products and Services

We enable profitable business growth by delivering

innovative information based products and services

to both MasterCard and its customers

PortfolioAnalytics

slide4

A little bit of trivia….

What year was the first ATM Deployed?

  • A - 1939
  • B - 1965
  • C - 1971
  • D - 1976
slide5

This was then …..

  • Proprietary ATM networks limited consumer access
  • Shared ATM networks necessitated ATM Locators
  • 800-4-CIRRUS telephone number established in 1985
slide6

The original ATM Locator ..….

  • Cutting edge 1980’s computer technology
  • Proprietary database of over 50,000 ATMs
  • Relevant search results provided to callers
slide7

Did you know ….

What year was the first

Wireless ATM Locator

launched?

  • A - 1995
  • B - 1999
  • C - 2001
  • D - 2003
  • E - 2006
slide8

2003: Time for a change ..….

  • Significantly outdated technology
  • Several data sets
  • High Level incomplete calls
  • Arduous call flow
  • Poor or invalid search result
  • No reporting
slide9

New and Improved ……

  • Freedom from call-in problems
  • Convenient voice recognition
  • Easy system search
  • Up to date, high-quality location data
  • Local and global search results
  • Access to a live service agent in more than 80 languages
  • Full usage visibility
slide10

Growing pains ……..

  • A large percentage of callers searched from within their calling area
  • Search by zip-code usage was lower than expected
  • Successful search call length lasted longer than expected
slide11

Our latest addition ……

  • Location information sent to callers cell phone via SMS
  • High Availability Gateway
  • Global cellular carrier coverage
  • Consumer feedback is positive
slide12

Final bit of Trivia ……

How many mobile messages

are projected to be sent

worldwide in 2008?

  • A – 1.9 Billion
  • B – 7.2 Billion
  • C – 45.8 Billion
  • D – 780 Billion
  • E – 1.5 Trillion
slide13

Looking ahead …..

  • Fine Tuning and System Improvements
  • Regional expansion
  • Integration with other MasterCard services
  • Customization based on caller history
  • Integration of mobile and GPS technology
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