Introduction to retailing. IR – Class 4 26 December 2009. Scope of Discussion. Defining E-tailing Objectives of E-tailing . When to E-tail Service aspects of E-tailing Conventional Retail Vs E-tailing Organizational Perspective of E-tailing Advantages to E-tailing Barriers to E-tailing
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Introduction to retailing
IR – Class 4
Websites, Mobile commerce platforms etc.
The point of entry for organizations into the e-tailing format has to be discovered using the following pointers.
An e-tailer can go global
An e-tailer has to virtually attract a customer to his site and offer him exemplary services
Thanks to web-driven retailing, an e-tailer has no such hassles
The primary aim of every e-tailer is to attract a prospective customer to his e-tail site. That calls for a large adspend.
Retaining an e-tail customer is certainly a costly affair. For, in the world of the web there is nothing such as loyalty.
The removal of organizations or business process layers responsible for certain intermediary steps in a given supply chain
The process whereby intermediaries (either new ones or those that had been disintermediated) take on new intermediary roles
Situation in which an online marketing channel upsets the traditional channels due to real or perceived damage from competition