1 / 10

JMTP Journal of Marketing Theory and Practice

JMTP Journal of Marketing Theory and Practice. Editor: Greg W. Marshall Crummer Graduate School of Business Rollins College. Positioning of the Journal.

jaser
Download Presentation

JMTP Journal of Marketing Theory and Practice

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. JMTPJournal of Marketing Theory and Practice Editor: Greg W. Marshall Crummer Graduate School of Business Rollins College

  2. Positioning of the Journal The Journal of Marketing Theory and Practice (JMTP) is positioned as a high quality journal internationally that is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing.  In the context of developing, enhancing, and disseminating marketing knowledge, JMTP values both conceptual and empirical work by academicians so long as the work provides strong implications for the managerial practice of marketing. 

  3. History • JMTP published its inaugural issue in 1992. Since then, it has published four issues per year including occasional special issues. • In 2005, the journal was sold to M.E. Sharpe, Inc., became affiliated with the Society for Marketing Advances (SMA), and announced editorial changes.

  4. JMTP and SMA • Subscription included with SMA membership (www.marketingadvances.org). • Editorial Review Board and Senior Advisory Board to meet at future annual SMA conferences. • Special track at SMA – papers are considered for further review at JMTP.

  5. Submission Information • JMTP is interested in both conceptual and empirical work. • A wide variety of research methodologies is represented within JMTP. • All processing is electronic.

  6. Vital Statistics • JMTP typically publishes 6 articles per issue. • The rejection rate on 1st review is historically about 60 - 65%. • JMTP publishes Research Notes that meet our usual review standards, but are smaller articles with focused empirically-derived contributions.

  7. Vital Statistics • Average review time is about 60 days. • Each manuscript is evaluated by 3 reviewers in a double-blind process. • JMTP has a policy of requiring helpful, constructive reviews. • Currently publishing within one year of final acceptance.

  8. Key Initiatives • Solidify position as a leading academic journal focused on managerial aspects of marketing. • Increase academic visibility, especially outside the US. Strong M.E. Sharpe marketing campaign underway. • Increase library subscriptions. • Continue to enhance value for SMA member subscribers.

  9. Special Issue Ahead • Watch for a special issue on the present state of, and historical precedent for, structural equation modeling in marketing research. • Guest editors are Joe Hair, Barry Babin, and Jim Boles.

  10. For More Information on JMTP • Visit the JMTP web site: http://www.jmtp-online.org • Contact me at: Greg W. Marshall, Editor editor@jmtp-online.org

More Related