Designing for Behavior Change Applying Psychology and Behavioral Economics

Jan 27, 2023

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Designers and managers hope their products become essential for users&8212integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn&8217t accidental: it&8217s a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science&8212research that supports many products&8212to help your users achieve their goals using your product.In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral

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Designing for Behavior Change Applying Psychology and Behavioral Economics

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