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Internet in Asia Pacific Region: A Comparative Report 2013

Internet in Asia Pacific Region: A Comparative Report 2013. Aug 2013. DIGITAL DIVIDE. USER CHARACTERISTICS. INTERNET USAGE PATTERN. ATTITUDE TOWARDS THE INTERNET. METHODOLOGIES. ICE ENVIRONMENT. REASONS FOR NOT USING THE INTERNET. PURPOSE FOR USING THE INTERNET. INTERNET ADOPTION. 01.

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Internet in Asia Pacific Region: A Comparative Report 2013

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  1. Internet in Asia Pacific Region: A Comparative Report 2013 Aug 2013

  2. DIGITAL DIVIDE USER CHARACTERISTICS INTERNET USAGE PATTERN ATTITUDE TOWARDS THE INTERNET METHODOLOGIES ICE ENVIRONMENT REASONS FOR NOT USING THE INTERNET PURPOSE FOR USING THE INTERNET INTERNET ADOPTION 01 02 03 04 05 06 07 08 09

  3. METHODOLOGIES 01 Introduction of the Report Report Partner Survey Methodology

  4. Introduction of the Report OBJECTIVES • Help analyze the quantitative growth in the number of Internet users and usage rate as well as the qualitative growth in Internet usage patterns, and Internet usages in daily lives. • Find out the similarities and differences of people’s usage behaviors of and attitudes towards the Internet among APIRA countries and regions. • Look at the evolving usage patterns of the Internet users and the reasons of not using the Internet by those non-users with the longitudinal survey data in the long run. • MEASUREMENTS • A common questionnaires termed as the APIRA Core Question Template. • Seventeen questions in total: • Fourteen questions with indicators • Three questions without indicators

  5. Report Partners •  China Internet Network Information Center (CNNIC) •  Malaysian Communications and Multimedia Commission (MCMC) • Korea Internet &Security Agency (KISA) •  Macao Association for Internet Research (MAIR) •  Taiwan Network Information Center (TWNIC) The survey covers a total probability sample of 140,084 respondents which represents more than 614 million Internet users accounting for 57.0% of the total users in Asia or 25.5% in the world.

  6. Survey Methodology * CATI refers to Computer-assisted telephone interviewing. ** AAPOR RR3 was used to calculate the response rate. • **Malaysia: the data are obtained from various surveys conducted last year pertaining to use of Internet.

  7. INTERNET ADOPTION 02 World Internet Adoption Asia Internet Adoption Asia Internet Adoption Development

  8. World Internet Adoption Source: Internet World Stats (http://www.internetworldstats.com/stats.htm) (June 2012) • Although the number of Internet users in Asia is top around the world, the Internet Adoption is • rather low, only larger than that of Africa. • There is plenty of room for Asia Internet development.

  9. Asia Internet Adoption World Internet penetration rate：34.3% Asia Internet penetration rate：27.5% *China: Users refers to "those have used the Internet in the previous six months". *Taiwan: Users refers to "those ever used and are still using the Internet". *Macau: Users refers to "those are currently using the Internet, excluding those ever used but no longer use anymore". *Korea: Users refers to "those who used the Internet in the last 1 year" *Malaysia: data from IDC 2012. The number of Internet users in Chinese Mainland is top but the adoption rate is rather low. The Internet adoption rate of Korea is highest among the four regions.

  10. Asia Internet Adoption Development 14.4% 26.1 % 34.9% Overall, the Internet adoption rates keep growing year by year from 2005 to 2012 in the three regions. Though the Internet adoption in Chinese Mainland is lowest, the growth is biggest.

  11. ICE ENVIRONMENT 03 Household Computers Connection Method of Accessing the Internet Device of Accessing the Internet Places of Accessing the Internet

  12. Household Computers • Macau gets the highest penetration rate (91.1%) of household computers. • Followed by Taiwan (86.4%) and Korea (82.3%).

  13. Connection Method of Accessing the Internet The Broadband is the most frequently used connection method in all the regions except Macau. Korea has the highest rate in broadband, which reaches 100%. In Macau and Chinese mainland, the Broadband usage is relatively low and there are many people using other connection methods, such as Wi-Fi and 3G.

  14. Device of Accessing the Internet The Internet devices become more varied and Desk-top computer is no longer the most used device in most regions. In Chinese Mainland (74.5%), Macau (85.9%) and Korea (99.7%), mobile is the most used device for internet as compared with other devices.

  15. Device of Accessing the Internet-Mobile Phone The rate of mobile Internet penetration in the four regions keeps a rapid growth from 2005 to 2012. In Taiwan, there is a sharp increase of mobile Internet users in 2012 increasing from 33.7% in 2011 to 55.9% in 2012.

  16. Places of Accessing the Internet The majority of users usually get online at home in all different regions, and also there are more and more people using the Internet in other places. In Taiwan and Korea, there are more than 50% of users getting online in other places, such as airports, train stations and High-speed rail stations.

  17. USER CHARACTERISTICS 04 By Gender By Age By Educational Degree By Studying Status

  18. Composition of Internet Users by Gender Among these five regions, male proportion of Internet users is larger than female except in Macau, whose female Internet users are equal to male. Especially in Malaysia, the male proportion is 56.4%, which is largest in all.

  19. Composition of Internet Users by Age In Chinese Mainland and Malaysia, the largest group of Internet users is those who are 15-24 age, which accounts for 32.1% and 35.5% respectively. In Taiwan, Macau and Korea, the largest age group of the Internet users is 25-34, which accounts for 22.9%, 22.1% and 35.5% respectively.

  20. Composition of Internet Users by Educational Degree The largest group of Internet users is high school/middle school degree in most regions except in Taiwan, whose largest Internet user group is bachelor/college degree, accounting for 50.7%.

  21. Composition of Internet Users by Studying Status In these five different regions, there are higher percentages of non-students as compared to that of students. Especially in Malaysia, the non-students proportion (81.6%) of Internet users is the highest.

  22. INTERNET USAGE PATTERN 05 Years of Using the Internet Weekly Hours of Using the Internet

  23. Years of Using the Internet On average, people have been getting online more than 8 years in all the three regions. Taiwan people get online even longer than other two regions, reaching 8.7 hours per week. The proportion of users who have used the Internet for 5 years and above is larger than other groups.

  24. Weekly Hours of Using the Internet On average, users in China use the Internet 20.5 hours per week, which is the longest as compared to other two regions. Users in Macau and Korea use the Internet 20.3 and 15.2 hours per week respectively.

  25. PURPOSE FOR USING THE INTERNET 06

  26. Purpose for using the Internet Getting Information, Communication by text and Leisure are three most major purposes. In Chinese Mainland, the most Internet users get online for leisure (80.9%) Downloading/upgrading software is one of the quite important purpose for Malaysia Internet users, but it is not so in other regions.

  27. DIGITAL DIVIDE 07 Adoption Rate Online Experience Divide Online Purpose Divide

  28. Adoption Divide by Gender In all the four regions, the Internet adoption rate among males is higher than that among females, but the difference is not so much, which is less-than-10%.

  29. Adoption Divide by Gender-Female The female Internet penetration rate is rising in all the three regions. The female Internet penetration rate in Chinese Mainland is lower than the other regions, but it keeps in a rapid growth.

  30. Adoption Divide by Age Taiwan and Korea both have a high Internet adoption in all age groups (more than 75%) except those aged 55 and older. In Taiwan, all of 12-14 ages use the Internet and in Korea, all of the 6-24 ages use the Internet. In Chinese mainland, people aged 25-34 exhibits the highest adoption rate of the Internet as compared with other age group.

  31. Adoption Divide by Educational Degree The higher the degree of education obtained, the higher the Internet adoption is. People with a master degree/above have the highest Internet adoption as compared to other education degree.

  32. Adoption Divide by Studying Status The Internet adoption rate among students is higher than that among non-students in all the four regions (Chinese Mainland, Taiwan, Macau and Korea). In Taiwan and Korea, all the students use the Internet and the adoption rate reaches 100%.

  33. Online Experience Divide by Gender Males have a longer experience getting online than females in the three regions. Especially, in Taiwan, males have been online for 8.9 years which is highest among the three regions.

  34. Online Experience Divide by Age In Taiwan, Macau and Korea, people who aged between 25 and 34 have the longest online experience as compared to other age groups, which are 9.8, 10.6 and 9.9 years respectively.

  35. Online Experience Divide by Educational Degree The higher the degree of education obtained, the longer the online experience in the three regions. In Korea, people with a master or above degree get the longest online experience, which is 13.3 years.

  36. Online Experience Divide by Studying Status The non-students have more online experience than students in the three regions. The non-students in Taiwan (9.1 years) get longer online experience than that of other regions.

  37. Online Purpose Divide by Gender — Getting Information The percentage of males getting information online is higher than that of female in Taiwan While in Macau and Korea, the percentage of females getting information online is higher than that of males.

  38. Online Purpose Divide by Gender — Communication In Chinese Mainland and Korea, the percentage of males getting online for communication by text is higher than that of females. However, in Taiwan and Macau, the percentage of females getting online for communication by text is higher than that of males.

  39. Online Purpose Divide by Gender — Leisure The percentage of males getting online for leisure is higher than that of females in all the regions. The percentage of Internet users getting online for Leisure in Chinese Mainland is much higher than other three regions.

  40. ATTITUDE TOWARDS THE INTERNET 08

  41. Attitudes towards the Internet • When answering the question “How do you trust the Internet?”: • 55.3 % Internet users in Taiwan answer “Affirmative”. • In Macau, there is a relatively high proportion giving an “Average” answer, 71.7%.

  42. REASONS FOR NOT USING THE INTERNET 09

  43. Major reasons for Not Using the Internet In Korea, there is also a high percentage in “not interested or consider its useless”. • The main reason for not using the Internet in the four regions is “ lack of skills”. • Popularize Internet using skills may promote the Internet adoption greatly.

  44. 北京市海淀区中关村南四街四号中科院软件园 邮编: 100190 www.cnnic.cn

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