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Weichert Lead Network ‘4 Easy Steps to Create Value in Your Office & Increase Conversion’. Josh Wilton Weichert Princeton. Agenda. Email Every Associate on Every Lead, Change the Message, Keep the Goal the Same Track Every WLN Lead, Source Them and Add Up Their Value
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Weichert Lead Network ‘4 Easy Steps to Create Value in Your Office & Increase Conversion’ Josh Wilton Weichert Princeton
Agenda Email Every Associate on Every Lead, Change the Message, Keep the Goal the Same Track Every WLN Lead, Source Them and Add Up Their Value Track Your Business Monthly Weichert.com is a listing tool…thanks to WLN. Repeat and Refine
The Lead… From: Weichert Lead Network - Do Not Reply > <noreply_5@weichertemail.com> > To: Linda Twining > Sent: Fri Dec 10 10:26:08 2010 > Subject: Buyer Lead from WLN For Linda Twining > Dear Linda, Below you will find detailed information for a new lead > that you are receiving from Weichert Lead Network. As you know, this > lead information will also be sent to your online portal on > http://www.weichertleadnetwork.com. Please remember to update the > status of this and all your leads in your online portal at least once > a week. The weekly deadline for updating your lead status is Tuesday > evening at midnight. Please give us a call at 1-800 USA SOLD if you > have any questions or comments. Best of luck!
The Manager’s Message… On Fri, Dec 10, 2010 at 10:28 AM, Joshua Wilton <JWilton@weichertrealtors.net> wrote: > Linda > Research has shown that 1 in 3 wln leads buys within a year. It all starts with you, a positive attitude, good point of sale and an appointment... Date and time? > Josh W.
The Associate Response… From: linda.twining@gmail.com <linda.twining@gmail.com> To: Joshua Wilton Sent: Fri Dec 10 10:30:25 2010 Subject: Re: Buyer Lead from WLN For Linda Twining Tomorrow @ 2:00 pm, our office. :) L
Manager Follow Up… Great job! Point of sale. Treat them like you would a million dollar listing. - Josh
Why Email the Associates… Objective is to confirm the Appointment! To Create Value in the Customer and a Sense of Urgency to Close To Guide the Associate to the Next Step, ie ‘Point of Sale.’
2. Track Every WLN Lead, ‘Source Them’ and Add Up Their Value
Source Them & Show Their Value: Princeton WLN Leads from top 5 Competitors, April – Sept. 2010
Applications: Sales Meeting: ’This ain’t Opp. Time…’ • WLN pumped over $220 million in Customer Flow into the Princeton Office alone in 2009. • On track for over $240 million in 2010. • That is over $1 b, b, b, billion every 4.5 years in new customers.
Do you know how the Business in your office is being generated?
Direct Mail 4 $2,464,800 Sphere of Influence 3 $1,318,400 Newspaper 1 $599,000 FSBO 1 $ 529,000 Past Customer 1 $ 199,500 • Source of Listings: November
Referral 3 $2,980,000 Sphere of Influence 2 $ 805,000 Lead Network 2 $ 581,000 Sign 1 $ 930,000 Past Customer 1 $ 436,900 • Source of Buyer Sales: November
Source of Sales: October 2010 Past Customer 3 $1,434,000 Referral 3 $1,014,500 Lead Network 3 $1,053,000 Internet 2 $1,440,000 Newspaper 2 $1,430,000 Open House 2 $1,109,900
Source of Buyer Sales: September 2010 Sphere of Influence 3 $1,626,000 Op Time 2 $1,420,000 Personal Purchase 2 $1,400,000 Open House 2 $ 973,000 Lead Network 2 $ $849,000 Referral 2 $ 837,500 Newspaper 1 $ 345,000 Relo 1 $ 319,990 Sign Call 1 $ 273,000
Currently the #3 source of sales in the Princeton office ytd 2010 • Solidifies the fact that it is here, it is viable and Associates are making money with it • You/ They can’t hide from the #’s….
The following slides are from the WLN October Template.The entire presentation needs to be shown in the regular sales meeting…
Weichert.com Earns Outstanding Achievement Honor from Interactive Media Awards MORRIS PLAINS, N.J. – Weichert, Realtors received the Interactive Media Awards (IMA) Outstanding Achievement Award for its website, Weichert.com. One of the nation’s most visited real estate sites, Weichert.com was determined to have excelled in all areas of the competition and represents a high standard of planning, execution and overall professionalism. “We are honored to have our website acknowledged with such a prestigious award,” said James M. Weichert, president and founder of Weichert, Realtors. “This recognition is a testament to the dedication of our Internet and marketing departments who work tirelessly behind the scenes to make Weichert.com a convenient and comprehensive source for buyers and sellers online.” The Outstanding Achievement award is the second highest honor bestowed by IMA. Weichert received the award in the real estate category, which included 63 total entries. Weichert.com received a score of 465 out of a total possible score of 500 points.
Weichert.com – August 2009 vs. 2010 • 3,499,358 visits in August 2010 • 57% increase over 2009 • Over 2 million unique visitors
Weichert.com Hitwise Ranking • Weichert.com ranked 19th • Brokers we beat: • Coldwell Banker (39th) • Keller Williams (56th) • Long and Foster (89th) • Prudential Real Estate (117th) • ERA.com (144th) • National Sites we beat: • AOL Real Estate (20th) • Move.com (31st) • RealtyTrac (33rd) • Homegain (35th) • RealEstate.com (55th) First time ever Weichert.com made the Top 20! *Month of Aug, 2010
Real Estate Web Sites We Top! Weichert.com #19 • Broker Sites • Coldwell Banker (39th) • Keller Williams (56th) • Long and Foster (89th) • Prudential (117th) • ERA.com (144th) • Non Broker Sites • AOL Real Estate (20th) • Move.com (31st) • RealtyTrac (33rd) • Homegain (35th) • RealEstate.com (55th) • Hitwise data - June 2009
How much traffic does Weichert.com get? • Over 26 million visitors 2010 YTD • Over 300 million page views 2010 YTD • Over 3.4 million visits in August 2010 • Average 100,000+ visits per day • Average over 1.6 million unique visitors per month • Average 16 minutes per visit* • *outpacing most competitors by nearly double!
Weichert.com Weichert.com is one of the TOP 5 Broker sites. Weichert.com is 19th most popular real estate site.* Weichert.com is rated in the top 1% of real estate websites in the country. • Hitwise data
Weichert Associates need to know that the WLN revenue is placed right back into search and programming to benefit every Associate in the organization.
The following slides are the consequences of Brokers having no internet strategy. They have no web presence.Their Associates are at competitive disadvantage. Etc, etc.
Weichert Princeton Buyer Leads from Competitors, April – Sept. 2010
