1 / 16

Helping retailers sell to mobile shoppers since 2007

5 Features for Higher Conversion Rates. May 16, 2012 Ken Barber – VP Marketing and Gwin Coleman – Client Success Mgr. Helping retailers sell to mobile shoppers since 2007. Today’s A genda: 5 Features That Will Increase Sales Immediately. Entering custom promo code rules

jaimin
Download Presentation

Helping retailers sell to mobile shoppers since 2007

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 5 Features for Higher Conversion Rates May 16, 2012 Ken Barber – VP Marketing and Gwin Coleman – Client Success Mgr. Helping retailers sell to mobile shoppers since 2007

  2. Today’s Agenda: 5 Features That Will Increase Sales Immediately Entering custom promo code rules Offering promo codes during checkout in exchange for sign-ups (Sign Up & Save) Letting current customers access their saved e-commerce account info Adding enhanced redirect codes to your e-com site How to add in your website’s PayPal, Amazon, and Google checkouts Look for this PowerPoint presentation in your inbox later this week.

  3. Why Use Promo Codes? • Research shows that many mobile shoppers expect deals when using their phones to shop • Around 40% of current mShopper orders use promo codes • Are especially effective when the redemption period is short (e.g., “48 hours only”) • Your competitors are using them!

  4. TUTORIAL How to Create a Promo Code Dashboard Location Log-in > Conversion Features > Manage Promo Codes QUESTIONS? Click on the ?to visit our mHelp Forum for additional help.

  5. Use mShopper’s Sign up & Save to increase conversions • Offer shoppers potential savings on the Cart page *if* they sign up for your mobile text message alerts • mShopper verifies their mobile number • mShopper updates their Cart total with the savings you agreed upon ahead of time • Shopper only gets these savings if they check out How It Works Benefits • Reduces cart abandonment • Builds your valuable mobile database • Allows you to contact shopper at later date

  6. TUTORIAL How to Use the Sign Up & Save feature Dashboard Location Log-in > Conversion Features > Sign Up & Save QUESTIONS? Click on the ?to visit our mHelp Forum for additional help.

  7. Why you need to integrate your customer accounts with your mStore • Shoppers with existing e-commerce accounts do not want to re-enter saved info • This feature allows merchants to securely upload customer account data into their mStore • This could include some or all of the following fields: usernames, passwords, shipping/billing addresses, and CC info • Conversion rates among existing account holders will rise

  8. TUTORIAL How to Integrate your customer accounts Dashboard Location Log-in > Conversion Features > Buyer Sync. QUESTIONS? Click on the ?to visit our mHelp Forum for additional help.

  9. Use mShopper’s enhanced mobile phone redirect codes • These codes live on your e-commerce site (all pages) and detect when a phone (not tablet) accesses the site • They perform two actions: • send traffic to corresponding mStore page (i.e. e-com’s product X page to mStore’s product X page) • Provide correctly rendered version of mStore for that specific phone How It Works Benefits • Gets shoppers where they want to be fast • Makes sure they are always on a mobile-optimized mStore

  10. TUTORIAL How to Find & post your redirect codes Dashboard Location Log-in > Conversion Features > Redirect Codes QUESTIONS? Click on the ?to visit our mHelp Forum for additional help.

  11. Add your e-commerce site’s alternative checkouts to the mStore • If you provide PayPal, Google, and/or Amazon checkout options on your site, you can add to mStore • Simply enter the account credentials and the buttons (up to 3 simultaneously) appear on the Cart page How It Works Benefits • Shopper already have a trusting relationship with these options • Shoppers do not need to enter shipping and billing • The more check out options, the higher the conversion rate

  12. Integrating your PayPal cart with your mStore Easy Integration using PayPal Mobile Express Merchant receives email alert about new order Enter PayPal account credentials in the mShopper Dashboard, test the connection, and switch to Live when ready 1 Enter an email for order notifications & click ‘Show’ to make the PayPal Checkout button instantly appear on the Cart page 2 Shoppers checkout on PayPal’s mobile-optimized pages and the order appears in the merchant’s PayPal account, along with an mShopper email alert 3 Note: Merchants can also use an API to move mobile PayPal orders directly into their shopping cart. Ask for more info.

  13. TUTORIAL How to Add PayPal, Google & Amazon Dashboard Location Log-in > Order Processing > Configure Orders QUESTIONS? Click on the ?to visit our mHelp Forum for additional help.

  14. Performance Services Group (PSG) Hire our team of mobile experts to manage/optimize your mStore for an improved ROI, guaranteed! *May Promo Expires Soon* Get 10% off the monthly rate & 10,000 free SMS credits. Promotions Going On Now! Invest In A Partnership To Save You Time, Resources & Increase Sustainable Mobile Conversion Rates Proven Results w/ Case Studies & Testimonials Of Past Merchant Success PSG Added Value Pricing Helps You Save Money While You Make More Money Contact: PSG@mShopper.com

  15. Dashboard Help Resources • mHelp • Full help center with keyword search, FAQs • Question mark icons in navigation and in top-right • Email • Use the two links in top-right corner of mHelp section of Dashboard • Live Chat • Available on every page during normal business hours (MST) M-F

  16. Thanks! Stay tuned for more webinars and training materials on improving conversion rates from mShopperU mShopper’s merchant education program

More Related