LP Gas: a bright future for an old fossil
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LP Gas: a bright future for an old fossil Marketing & technology issues Yvon Sellier Director Technology and Business Practices World LP Gas Association Railroad Commission of Texas, 2007 Propane Technology Forum Austin, Texas, Wednesday, September 12, 2007 LP Gas global - Today’s context

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LP Gas: a bright future for an old fossil

Marketing & technology issues

Yvon Sellier

Director Technology and Business Practices

World LP Gas Association

Railroad Commission of Texas, 2007 Propane Technology Forum

Austin, Texas, Wednesday, September 12, 2007


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LP Gas global - Today’s context

  • Abundant supply

  • High prices in absolute terms

  • Low prices relative to other hydrocarbons

  • Climate change, peak oil: threats or opportunities?

    Marketing & Technology issues


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  • The Unique Global Association representing the LP Gas Industry for 20 years

  • More than 160 members operating in 90 countries worldwide

  • Representing the interests of the full LP Gas value chain from producer to distributor

  • Partnering with key global organisations such as the World Bank, WHO and UNDP

As the authoritative, global voice for LP Gas, the WLPGA promotes the use of LP Gas worldwide to foster a cleaner, healthier and more prosperous world.


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A Industry for 20 years powerful Industry Association


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The WLPGA – Our Mission Industry for 20 years

  • Enhance the awareness of LP Gas

  • Identify and support LP Gas market development opportunities

  • Promote good business practices

  • Represent the industry in policy formulation

  • Facilitate information exchange among all stakeholders

To add value to the sector by driving premium demand for the product


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WLPGA & Global Networking Industry for 20 years

Industry Council

GAIN: Global Autogas Industry Network

GLOTEC: GLObal TEChnology network

  • Global Technology Conferences

    Networking, cross fertilisation, exchanges, involving:

    producers, traders, marketing companies, retailers,

    equipment manufacturers, Industry Associations,


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Three examples to make the future look Industry for 20 years bright

  • Cylinder business: improvements in packaging

  • Domestic bulk: propane and solar

  • Autogas: the European roadmap to success


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When the LP Gas cylinder came into our kitchens Industry for 20 years

In the fifties in Brazil, the LP Gas cylinder arrived in kitchens.

Kitchens before and after as shown at the Ultragaz Museum of LP Gas in Sao Paulo


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Portugal: from steel to composite Industry for 20 years

Galp, like many European LP Gas marketing companies decided to roll out composite cylinders and promoted them with a strong advertising campaign…….


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Galp advertisement (Portugal) Industry for 20 years



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Primagaz: from steel to high-tech steel Industry for 20 years

Primagaz, one of the brand names of SHV Gas, the largest LP Gas marketing company in the world, opted for a light steel cylinder: made of a special “Dual Phase” steel.


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Primagaz: from steel to high-tech steel Industry for 20 years

The “Primalight” is the lightest cylinder on the market and it “sings”!

  • Light: resulting from joint research carried out by Primagaz, Liotard, a cylinder manufacturer and Arcelor/Mittal, the steel maker. It weighs only 6.3 kg (13.9 lb.) and holds 10 kg (22 lb.) of butane.

  • Clever: first a visual indicator activates when the level reaches 5 kg. Then it “sings” a jingle when the level reaches 2 kg.


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Three examples to make the future look Industry for 20 years bright

  • Cylinder business: improvements in packaging

  • Domestic bulk: propane and solar

  • Autogas: the European roadmap to success


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Policy driving the growth of LP Gas? Industry for 20 years

Climate change, peak oil / expensive oil

are key issues of today’s world

People, corporations, communities, pressure groups, governments react differently to these issues.

A consensus is building that the use of fossil fuels should decrease.

What is the future for our old fossil, in this context?


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Policy driving the growth of LP Gas? Industry for 20 years

The European example - The “2020” deadline

All the member states of the European Union signed and ratified the Kyoto Protocol, which means they agreed on reducing Greenhouse Gases (GHG) emissions

As a result, EU energy policies and environment policies are now unified, including:

  • The obligation to produce more power from renewable energy

  • Incentives to promote energy efficiency like Energy Saving Certificates

  • New norms for insulation of building

  • Limitations on CO2 emissions of vehicles

How did the European LP Gas Industry react to this policy?

The domestic bulk and autogas challenges


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Domestic bulk: the new Primagaz offer in France Industry for 20 years

The European/French legal context:

  • Reduction of GHG

  • Minimum quota for renewable energy

  • Diversification of electricity production

  • Insulation of buildings

  • Energy Saving Certificates or “White Certificates”

    The French context: Predominance of electricity (over 70% of new buildings are heated with electricity) led to a repositioning of propane: Primagaz becomes an energy consultant for their domestic customers:

  • Identify improvements

  • Quantify energy savings

  • Quantify investments

  • Determine returns


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Domestic bulk: the new Primagaz offer in Austria Industry for 20 years

Primasol: propane

plus solar energy


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Domestic bulk: the new Totalgaz offer Industry for 20 years

The “Eco-Déclic Solaire +” offer: a dual-fuel system, propane plus solar for central heating plus hot water with :

  • Condensing boiler

  • Regulation/programming system

  • Thermal solar installation to produce hot water

    The offer is a package with multiple advantages:

  • A commercial offer including a welcome bonus and price reduction

  • The assurance of decreased propane consumption

  • Tax incentives

  • Guaranteed contribution to reduction of GHG levels and impacts


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The European Union energy policy and autogas Industry for 20 years

The EU aims for a reduced energy consumption for transportation, and a corresponding reduction of CO2 emissions


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The European Union energy policy and autogas Industry for 20 years

The European LP Gas Industry decided to promote autogas (LP Gas as engine fuel) as a means to meet CO2 reduction targets set by the EU by increasing its usage as an automotive fuel from 5 to 27 Mtoe (million tonnes oil equivalent) per year between 2001 and 2030.


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Autogas / Electric Hybrid Vehicle Industry for 20 years

Made in Europe : the “autogas” Toyota Prius

  • 92 g/km of CO2 : 11% less than equivalent the petrol version

  • expected to be below 90 g/km after further improvements


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Global Technology Conferences Industry for 20 years

LPG fueled by solid oxide fuel cells

Cotton harvest preparation using thermal energy

Coriolis mass flow metering for the LPG Industry

Industrial automation in Turkey

Peak shaving with SNG: a hedge against power interruptions

Small size gas engines combined heat and power

Residential gas regenerated humidifier

Poultry house sanitizer

Acoustic emission in the context of in-service inspection of LPG storage

Authorised filling technology to prevent theft

…and more : 41 subjects covered at our Chicago 2006 Conference!

Many of those subjects have been presented at AFRED’s technology conferences, and most of them are funded by PERC.

Our next Global Technology Conference will take place on 24 – 26 September 2008 in Seoul, South Korea


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And finally… Industry for 20 years

20th World LP Gas Forum

24th – 26th October 2007

Cape Town, South Africa

Don’t miss it!


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Thank you Industry for 20 years


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