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Webcast & Webinar Strategies for Advocacy The Internet Advocacy Roundtable Get Your Message Above the Noise Vodium at a Glance Based in Washington, D.C., 16 th & K Founded in 2000 GSA IT-70 schedule holder Association, Corporate and Government clients

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webcast webinar strategies for advocacy

Webcast & Webinar Strategies for Advocacy

The Internet Advocacy Roundtable

Get Your Message Above the Noise

vodium at a glance
Vodium at a Glance
  • Based in Washington, D.C., 16th & K
  • Founded in 2000
  • GSA IT-70 schedule holder
  • Association, Corporate and Government clients
  • Education/Training, Conferences & Strategic Communications
  • Live Webcasts, Media on Demand, and Knowledge Management applications
webinars with webconferencing
Webinars with webconferencing

Event that is typically:

  • Live collaborative discussion using telephone for audio and Internet for slides
  • Smaller audience size
  • Reservationless service
  • Only requires a browser & an Internet connection
  • Well suited for interactive discussions and information sharing
slide5

Webcasts - Vodium MediaPod®

Video

Synchronized Slides

Event that is typically:

  • Highly produced
  • In any single location, often at a hotel or in a professional studio
  • Generally range from a single 1 hour presentation to multi-track conference
  • Sometimes audio, but much more effective as a video presentation; also can incorporate slides, graphics, transcripts, documents, testing & certification
  • Most effective for complex communications
  • Can be live and/or on-demand
  • Users ask questions via email or chat
  • Knowledge transfer is from speaker to audience (one-to-many), though can be interactive through polls and surveys

Table of Contents

Video Search

Polls, Surveys & Testing

SynchronizedTranscript or Live Captions

uses of these communication formats
Uses of these communication formats

Primary Drivers

  • #1 - Easily Broaden Your Audience
  • Engage your audience
  • Transfer Knowledge
  • Empower & Motivate

Useful Activities

  • Drive Membership
  • Fundraise
  • Effect Policy Changes
when is a webcast appropriate vs webinar
When is a Webcast Appropriate vs Webinar?
  • Is your presentation a less formal topically oriented discussion (webinar) or a more formal presentation (webcast)
  • Webcast tends to be larger audiences – few hundred to thousands – better outreach capability
  • Can you use video to enhance the message?
    • Who’s the messenger? Known/highly respected or dynamic personality
    • Demonstrations using vignettes or scenarios will improve viewer comprehension
    • Talking head personalizes the experience; viewers connect with speaker (70% of communication is non-verbal); helps ensure that audience is engaged

Dr. Oz Demonstration…

live or on demand
Live or On Demand?
  • Webcasts are either live and archived or archive only
    • Live is more costly, and more risky; is only necessary in 2 cases
      • Time-sensitive information and/or
      • Desire for user interactivity such as live polling or Q&A
    • Archive is typically more valuable
      • Improved cost-effectiveness
      • Easier to produce in advance and avoid glitches (more professional in appearance)
      • Viewers prefer to watch on their own time, often at home
      • Archive can be navigated so users can skip ahead as needed; focus on specific segments – knowledge resource

DOL FairPay Demo

engage your audience
Engage Your Audience!

New ways to spice up your webcast…

  • Use Flash®
    • Games
    • Demos
    • Simulations
    • Eye-catching graphics
    • (FDIC demo)
    • (Smithsonian Demo)
  • Add Search
    • MediaMosaic Library
    • MediaTracker
mediapod producer
MediaPod Producer

Self Service Web Authoring Tool

  • On-Demand Video
  • Synchronized Slides
  • Registration & Reporting
  • Polling & Quizzing
  • No Technical Background Needed
  • Completely Reservationless – Only a Browser Required
discussion concepts use cases
Discussion Concepts/Use Cases
  • Build a Community of Interest around the content

(Drive audience up the “ladder of engagement”)

  • Build a Resource Center – allow content repurposing/sharing
  • Gather information from your audience – tether them to the experience using chat, polls, surveys, feedback
  • Virtual Press Events (library of press conferences in addition to press releases)
  • Conferences
  • Lobby Days (prep audience in advance with presentations so discussions are more valuable)
  • Activist Brainstorming sessions using Webinars
  • Build Training Libraries
vodium case studies
Vodium Case Studies
  • DOL Fairpay
  • Discovery Channel
  • California Dental Association – Distance education for medical & dental professionals
  • Department of Interior – Conflict management training
  • Library
summary
Summary

Video Webcasts can be a very compelling way to engage your audience and deliver knowledge, but viewers get bored easily so make sure your message is focused, crisp and well delivered – and don’t forget to gather information from your audience.

vodium
Vodium

Backup Slides

slide15

Vodium MediaTracker

Powerful Video Search

  • Enabling Powerful Video Search Functionality through popular browsers such as Google
  • Easy as 1 - 2
  • Unlike other video search capabilities, Vodium MediaTracker takes the user directly into the targeted search in the video and the transcript
next generation webcasts
Next Generation Webcasts
  • Flash® based solutions; flexible & dynamic interfaces
  • Much higher quality production values
  • Easily incorporate graphical simulations and gaming with video
  • Content Analytics, interactions reporting
  • Example: Smithsonian Galapagos lecture
turn training into knowledge
Turn Training into Knowledge…

Training

Work

Vodium’s Platform

Training

Searchable Rich Media Libraries

Work

vodium services
Vodium Services

On-demandHosting &Delivery

Live

Webcasting

Webcasting

Software

Authoring

Tools

Content

Development

Vodium

Technology

Platform

VideoCapture, Editing, Encoding & Delivery

Polling &

Testing

Captioning and Text Streaming

Reporting

Registrationand AccessControl

LiveChat

Video Search &

Knowledge

Management

AudienceRecruitment

slide19

Knowledge Management

View Presentations

By Topic, Speaker, Date, etc

Search across Video modules by spoken word

Sort Results

By Popularity, Relevance,

Date

Arrange all presentations in a easy to access library

slide20

Agenda

Vodium

Solutions

Takeaways

Q&A

Vodium Applications

slide21

Agenda

Vodium

Solutions

Takeaways

Q&A

Vodium Markets

slide22

Polling and Quizzing

Polling and Quizzing

  • Responses to Questions
  • Graph Results
  • Keep the Audience’s Attention
  • Personalize Communications
slide23

Vodium Chat Manager

Chat Management Software

  • Embedded into live webcast
  • Supports 9 SMEs
  • Drag-and-drop questions into chat folders
  • Respond to one or many
  • Moderator screens incoming questions and decides which ones to display to audience

Back

slide24

Registration System

On-line Registration

  • View Attendance Information on each Event
  • Capture Valuable Information on Attendees
  • Customizable Fields
  • Generate Customized Reports
  • Client Branding

Back

slide25

Reporting System

On-line Reporting

  • Username & Password Protected
  • Downloadable to Excel
  • Summary of:
    • Number of views
    • Average Viewing Duration Per Attendee
    • Attendee List
  • Feedback
    • Viewer Satisfaction
    • Comments / Suggestions
  • Polling
    • Responses to Questions
    • Graph Results

Back

slide26

Audience Recruitment

Audience Builder

  • Automatic Registration Confirmation
  • Scheduled email or phone reminders and thank yous
  • Those unable to attend are redirected to on-demand presentation

Back

slide27

Vodium Production Process

1

4

Publish

Capture & Encode

Incorporate & Associate Content

3

Live webcast

Internet access to live and on-demand events

Pre-recorded video

Synchronize in one interface:

Streamed audio/video

Slides

Table of contents

Transcript

Key word search

2

CD info pack

Transcribe

5

Host & Distribute

Globally host and distribute content and applications

Back

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