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VISION

-. VISION. To strengthen leadership as the online news portal and content provider in Portugal. Launched in 1995 Leading on-line newspaper in Portugal – 3 rd branch in brand awareness 12 million pageviews/month 28% of estimated market share More than 300.000 unique visitors/month

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VISION

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  1. - • VISION To strengthen leadership as the online news portal and content provider in Portugal.

  2. Launched in 1995 • Leading on-line newspaper in Portugal – 3rd branch in brand awareness • 12 million pageviews/month • 28% of estimated market share • More than 300.000 unique visitors/month • Publico.pt consumer: • 70% man, 30% woman • 54% high/middle class • 46% high educational level • 21% students • 40% 25-34 yo / 22% 35-44 yo • Lisbon 41% and Oporto 15%

  3. 2. Publico.pt structure Sports Breaking News Publico Offline daily edition Leisure and city guide www.publico.pt Suplements Cinema Recruiting “Publico at School”

  4. Clients Publico.pt • TMN (mobile operator) • Optimus (mobile operator – Sonae group) • - ONI WAY (fixed line operator) • Telecel/Vodafone (mobile operator) • Vizzavi • - Clix (portal – Sonae group) • - Merck Sharp&Dohme • - Bikini.pt (women portal – Sonae group) • - Continente online

  5. AVAILABLE PRODUCTS Content – Breaking News Politics Society Culture Economy Technology Science Sports International Recruitment Real Estate Classifieds Local ... • Daily production of about 150 news, 7/7 days, between 7am and 1am.

  6. AVAILABLE PRODUCTS Contents – Leisure Cinema Theatre Dance Concerts BD Bars and Discos Restaurants Sports Book shops Monuments Tourism TV News Comments .... • Daily production, 5/7 days, between 11am and 19pm • Database with about 14.700 places.

  7. AVAILABLE PRODUCTS Other Contents World Cup 2002 Music Dossiers Stock market Horoscop Weather Useful Contacts Useful informations Sports fixtures/results Lotery and games Daily Press review Printed edition Suplements ... • Daily production, 7/7 days

  8. Competition

  9. Competition

  10. Competition

  11. Competition

  12. Competition

  13. Competition

  14. Competition

  15. Internet in Portugal (OCT 2001 / JAN 2002) Source: Bareme Marktest

  16. Internet - Audiences in Portugal • Base: Total Population with 15+ years old - 7.528.382 Ind.

  17. INTERNET – Oct. 2001 / Jan. 2002 Uses computer Where? Universe: 7.528.000 indiv. With 15+years old

  18. INTERNET – Oct. 2001 / Jan. 2002 Have AccessINTERNET USERS Universe: 7.528.000 indiv. With 15+years old

  19. INTERNET – Oct. 2001 / Jan. 2002 ACCESS FROM Use Internet where? Universe: 7.528.000 indiv. With 15+years old

  20. Individuals profile “Access From” Oct 2001 / Jan 2002 SEX AGE Home – 1.940.000 Individ Work – 998.000 Individ School/University - 588.000 Individ Home (family/friends) – 204.000 Individ Other place - 48.000 Individ Universe - 7.528.382 Individ Universe: 7.528.000 indiv. With 15+years old

  21. Individuals profile “Access From” Oct 2001 / Jan 2002 Social Class REGION Home – 1.940.000 Individ Work – 998.000 Individ School/University - 588.000 Individ Home (family/friends) – 204.000 Individ Other place - 48.000 Individ Universe - 7.528.382 Individ Universe: 7.528.000 indiv. With 15+years old

  22. Internet - Audiencesin Portugal • (Internet Users) • Base: Individuals that usually use Internet - 1.854.000 Ind.

  23. INTERNET –Oct 2001 / Jan 2002 (Internet Users) % Universe: 1.854.000 indiv. Usually useInternet

  24. INTERNET –Oct 2001 / Jan 2002 (Internet Users) Universe: 1.854.000 indiv. Usually useInternet

  25. IndividualsProfile “Use Internet for” Oct 2001 / Jan 2002 SEX (Internet Users) AGE Fun - 1.083.000 Individ Professional - 975.000 Individ News - 926.000 Individ School/University - 893.000 Individ Personal Trainingl - 885.000 Individ Meeting people - 681.000 Individ Find Products/Services - 633.000 individ Software – 426.000 Individ Compare products/services - 350.000 individ Personal Banking - 337.000 Individ Internet Users – 1.854.000 Individ Universe - 7.528.000 Individ Universe: 1.854.000 indiv. Usually useInternet

  26. IndividualsProfile “Use Internet for” Oct 2001 / Jan 2002 SOCIAL CLASS (Internet Users) REGION Fun - 1.083.000 Individ Professional - 975.000 Individ News - 926.000 Individ School/University - 893.000 Individ Personal Trainingl - 885.000 Individ Meeting people - 681.000 Individ Find Products/Services - 633.000 individ Software – 426.000 Individ Compare products/services - 350.000 individ Personal Banking - 337.000 Individ Internet Users – 1.854.000 Individ Universe - 7.528.000 Individ Universe: 1.854.000 indiv. Usually useInternet

  27. INTERNET – Oct 2001 / Jan 2002 (Internet Users) Universe: 1.854.000 indiv. Usually useInternet

  28. INTERNET – Oct 2001 / Jan 2002 (Internet Users) Universe: 1.854.000 indiv. Usually useInternet

  29. INTERNET – Oct 2001 / Jan 2002 (Internet Users) Universe: 1.854.000 indiv. Usually useInternet

  30. INTERNET – Oct 2001 / Jan 2002 (Internet Users) Reasons for not buying in the Net Universe: 1.854.000 indiv. Usually useInternet

  31. INTERNET – Oct 2001 / Jan 2002 (Internet Users) % of Portuguese Sites accessed Only use E-mail/ 2,7 FTP'S/IRC's/Other Serv. Don’t know 2,1 None/Almost 14 none 14 About 25% About 50% 21,4 22,5 About 75% All / Almost 36,2 All 0 5 10 15 20 25 30 35 40 Universe: 1.854.000 indiv. Usually useInternet

  32. INTERNET – Oct 2001 / Jan 2002 (Internet Users) Universe: 1.854.000 indiv. Usually useInternet

  33. INTERNET – Oct 2001 / Jan 2002 (Internet Users) Brand Awareness Portals/Sites/search engines Universe: 1.854.000 indiv. Usually useInternet

  34. INTERNET – Oct 2001 / Jan 2002 (Internet Users) Reading online Universe: 1.854.000 indiv. Usually useInternet

  35. INTERNET – Oct 2001 / Jan 2002 (Internet Users) Universe: 1.854.000 indiv. Usually useInternet

  36. INTERNET – Oct 2001 / Jan 2002 Universe: 944.000 homes where at least one individ. uses Internet at home or at work.

  37. INTERNET EVOLUTION Base: Total Population with 15+ years old - 7.528.382 Ind.

  38. INTERNET INDICATORS % % Universe: 7.528.382 individ. (15+ years old) Source: Marktest / Bareme Internet

  39. INTERNET INDICATORS % Universe: 7.528.382 individuos (15+ yo) Source: Marktest / Bareme Internet

  40. INTERNET INDICATORS Access from % Universe: 7.528.382 individuos (15+ yo) Source: Marktest / Bareme Internet

  41. INTERNET INDICATORS USE THE NET FOR % Universe: 7.528.382 individuos (15+ yo) Source: Marktest / Bareme Internet

  42. INTERNET INDICATORS - USERS SEX AGE Universe: 1.854.000 indiv. Usually use the Net.

  43. INTERNET INDICATORS - USERS SOCIAL CLASS REGION Universe: 1.854.000 indiv. Usually use the Net.

  44. The INTERNET Portugal / Spain

  45. INTERNET Portugal / Spain To compare data from both countries, we only analyse the Internet users for last 30 days. • Comparing data from both countries (only tendencies, since data collection dates are different) the % of indiv. that use the Net is similar. • Both access mainly from home, then from work. • Users by sex are also similar.

  46. INTERNET Portugal / Spain Used the Net during last month OUT01/JAN02 OUT/NOV 01 Universe: 7.528.000 indiv. 15+ yo Universe: 34.818.000 indiv. 14+ anos Source: MEDIA PLANNING / Marktest Source: MEDIA PLANNING / Egm - Oct/Nov01 Last access Universe: Internet< 30 dias: 1.689.000 indiv. Universe: 7.388.000 indiv. Used last month Source: MEDIA PLANNING / Marktest Source: MEDIA PLANNING / Egm - Oct/Nov01

  47. INTERNET Portugal / Spain Access from OUT01/JAN02 Universe: 1.854.000 indiv. Usually use the Net Source: MEDIA PLANNING / Marktest OUT/NOV 01 Universe: 7.388.000 indiv. Used last month Source: MEDIA PLANNING / Egm - Out/Nov01

  48. User Profile – Sex Used the Net during last month INTERNET Portugal / Spain Universe: 7.388.000 indiv. Universe Internet<30 dias: 1.689.000 indiv. Source: MEDIA PLANNING / Egm - Oct/Nov01 Source: MEDIA PLANNING / Marktest – Oct01/Jan02

  49. User profile - age Used the Net during last month INTERNET Portugal / Spain Universe: 7.388.000 indiv. Universe Internet<30 dias: 1.689.000 indiv. Source: MEDIA PLANNING / Egm - Oct/Nov01 Source: MEDIA PLANNING / Marktest –Oct01/Jan02

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