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celum IMAGINE 3 BUSINESS.MEDIA.PLATFORM.

celum IMAGINE 3 BUSINESS.MEDIA.PLATFORM. Digital Data in Communication, Sales and Documentation. Use, edit, administrate, distribute and integrate. Images Photos Graphics Fonts Designs Subjects Press-Releases Presentations PowerPoint PDF Video Audio Drawings. Public Relations

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celum IMAGINE 3 BUSINESS.MEDIA.PLATFORM.

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  1. celum IMAGINE 3BUSINESS.MEDIA.PLATFORM. Digital Data in Communication, Sales and Documentation. Use, edit, administrate, distribute and integrate.

  2. Images Photos Graphics Fonts Designs Subjects Press-Releases Presentations PowerPoint PDF Video Audio Drawings Public Relations Marketing Photo-Studios Sales Administration Event Management DTP Catalogue-Management Access Send Distribute Team-up Edit Archivate Integrate Interchange BUSINESS. MEDIA. PLATFORM.

  3. Company Portrait– Facts & Figures • Founded in 1999 as a technically oriented online communications service provider • Since 2000 Provider of web-based Standardsoftware based on J2EE • Since 2002 Development of celum IMAGINE • 25 employees • Totally equity based financed / 100% property of founding partners • Clients & Partners – fast expansion on a global scale • Exp. Sales Turnover 2006 ca. 2,8 Mio EUR

  4. Company Portrait – Business Units & Core Competences Business Unit celumsolutions • Standardsoftware celum IMAGINE • CTI (Consulting, Training, Integration) product embedded Professional Services • J2EE Applications Coaching (Spring & Hibernate) Design Laboratory werk3KOM • Independent Competence Center in Digital Sales-Optimisation and User Interface Technologies • Leader in Dynamic Flash (AS2), Web-Standards (AJAX, XHTML, XDHTML, XML, etc.) and Optimisation of Online Communication

  5. celum IMAGINE 3Overview Decisive is not only the technical feasability but also the quantifiable success through the implementation in the organisation

  6. Overview – The Challenge • High „Value“ of individual files – for example purchased and licensed images – high collateral costs or maladministration • Complex handling due to giant data amounts. • „Data-Logistics“ of those objects to external users is complicated – E-Mail invalid, physical distribution expensive • In PowerPoint critical company information is stored – and often also lost. • Few Users work regularly on these data, but many Users need to access them „from time to time“. • Chronically overcrowded E-Mail boxes. • High Costs due to the huge StorageNecessity • etc.

  7. Overview – The Solution • High acceptance among Users • Functionality in use • Intuitive handling • Central media archive with browser as client • Fast encounter through effective search • Global access and distribution • Photos, Images, Graphics • Fast & Easy • Every object stored just once – no mutations • Optionally: complete integration in MS Office

  8. Upload USER Objects Management employees subsidiaries agencies clients press pa r tne r s supplie r s Distribution Retrieval

  9. „Just-in-time“ – Target Media Assistent for Images • Simply select: • Which application • Which size • Which sector • All technical processes are done by celum IMAGINE® • Images are automatically converted into the right resolution (DPI) and format (bmp, jpg, gif, tif, etc.)

  10. Focus USABILITY • Windows-like interface with Drag&Drop and right-click • Convenient and yet powerful search • Simple administration through departments – Less workload for the IT • Preview of every single page in multi-page-documents • Optionally: Integration of Uploadsystem in operating system (OS) • Automatic syncronization between celum IMAGINE and local drive • No client-software necessary

  11. Focus ADMINISTRATION • Comfortable, permission dependent conversion for the desired user purpose • Intuitive mass-keywording and automatized META-Info Import • Automatic notification feature • Time accurate access controlled on valid-to-settings • Simple administration also for non-technicians • Supports over 100 document formats, ICC Colour Profiles and EXIF/IPTC.

  12. Focus INTERCHANGE & DISTRIBUTION • Universal, multilanguage platform • Runs on any desktop (PC & Apple) • Folders, Objects and hermes® Object-collections can be sent easily via Link by e-mail. • PIN based access for „guests“ • Use hermes® Object-collections as project-work-rooms or mailing wallet. • Powerful and intuitive permission management

  13. focus INTEGRATION • Complete Microsoft Office Integration at the client • Adobe PhotoShop and InDesign Plug-In • Operating System Integration in Windows and MAC • Extended Enterprise Application Integration (EAI) Concept • Microsoft SharePoint Portal Server Integration • Docking on LDAP/Active Directory User-directory. • Extended XML-API as open interface to other systems (CMS, ERP, DMS, Portale, etc.) • Highest Security through multiserver and multizone ability. • Local synchronization (smartDOWNLOAD)

  14. Enterprise Ressource User Planning Management System System W orkflo w Management System Content Management System W ebsho p System Product-Data Management System XML-API Quality Management exchange of Document System Management images System objects Corporate- metadata user information portal permissions processes structure/status

  15. Usability in Organisations Marketing, Public Relations, Productmanagement, Design & Photography Communication Sales, Administration & Management Sales Maintenance, Logistics, Facility Management, Drawings-Management, clinical documentation Documentation

  16. PPT PDF PICTURE EMPL O YE E A GENC Y PICTURE PDF TEXT MARKETING TRADER MAN A GEMEN T Marketing

  17. PICTURE PDF PHOTOS PHOTOS PDF PICTURE CLIPPINGS RELEASE MAN A GEMEN T PRESS PRESS DE P ARTMEN T Public Relations

  18. C AT ALO G MARKETING MAN A GE R PRESEN TA TIO N WEBSITE/SHOP P R ODUCT MAN A GE R A GENC Y ENTERPRISE RESOURCE PLANNING Productmanagement

  19. CLIENT PHOTOGRAPHER PHOTOSHOP INDESIGN P R OOFIN G A GENC Y Design & Photography

  20. AUTOM A TI C D AT A SHEET S SALES SYNCH R ONIS A TIO N PRESEN TA TION S NOTIFIC A TIO N SALES P R ODUCT MAN A GE R FOLDER WHEN UP D A TIN G PRINT OFFICE SALES Sales

  21. ASSIS T AN T PRESEN TA TIO N P R ODUCT MAN A GEMEN T AUDIENCE MAN A GEMEN T MARKETING Administration & Management

  22. SERVICING S TA TU S RE P AR A TIO N S TA TUS AFTER RE P AR A TIO N 1. PHOTO 2. PHOTO 3. PHOTO SERVICING ENGINEER LOGISTICS S TA TU S L O A D UNL O A D OPEN & S TA TU S 1. PHOTO 2. PHOTO 3. PHOTO 4. PHOTO LOGISTICS MAN A GE R Documentation in Maintenance and Logistics

  23. CONTR A CTO R PERMANENT DOCUMEN TA TIO N TENANT F A CILITY MAN A GE R PHOTOS LANDLORD NOTES DOCUMENTS Facility- and Real Estate Management

  24. PLANNING OFFICE CONSTRUCTION SITE SEARCH PDF CAD ARCHITECT ENGINEER ON LOC A TIO N Drawingsmanagement & Construction

  25. BEGIN OF TRE A TMEN T HEALING P R OCES S COMPLETED HEALING P R OCES S 1. PHOTO 2. PHOTO 3. PHOTO DOCTOR MEDICAL S T AF F PHOTOS NOTES DOCUMENTS Medical Use

  26. celum IMAGINE Technologymodern, powerful, scalable, reliable & „comfortable“ The cost efficient Integration in complex ITenvironments.

  27. celum IMAGINE Technology • The system • Developed in Java 2 Enterprise with Spring and Hibernate, medusa® in C and Delphi • Support of Oracle 9+, MS SQL Server, mySQL, IBM DB2 and Filesystem/DB; also mixed mode • Reliability • SSL, Multizone-Server Mode and clean environment • Scalability • Split and cluster in independent units • Integrability • XML API for the complete „Remote-Control“ of all system features and the integration in other software solutions (CMS, MS SharePoint, Oracle Portal, SAP, etc.)

  28. celum IMAGINE - grows with the demand of our clients Conversion Engine JAVA core- Application StorageFilesystem/DB latest J2EE Architecture Image-Conversion Data-Storage Scaled on the amount of parallel image-processing-actions Scaled on the amount of users Scaled on the amount of objects

  29. DMZ Distribution Se r ve r W ebserve r Converter Storage ve r y sa f e INTERNET sa f e se r verPLU S FIRE W AL L Se r ve r W ebserve r Converter Storage INTRANET Reliability and Scalability – example: serverPLUS

  30. celum IMAGINE clientsare as distinct as the countries they are located in. But one thing embraces them: the successful use of celum IMAGINE!

  31. Customers - Examples Industrial & Enterprise Financial Services Travel & Tourism Lifestyle, Sports & Beauty Food & Industrial Catering Transportation & Logistics Technology & Communication Building & Construction And: Kapsch AG, Stadtwerke Hannover AG, Österreichische Lotterien, Casinos Austria, Klafs, Österreichische Volkspartei, DocMartens, Avon Cosmetics, Sealed Air Corp and many more… Education & Public Sector

  32. Reference Project International Marketing Client • Silhouette International AG / Adidas Eyewear1600 employees Focus • International Marketing Project • Connection with AS400 and E-Business Application to integrate thousands of international dealers Client statement • „celum IMAGINE enables a consistent administration and distribution of all our important data - the multifaceted application assures the investment in the long run!“Mag. (FH) Elisabeth Kneidinger, Marketing

  33. Reference Project corporate wide implementation client • voestalpine AG23.000 staff Focus of use • Image Administration and Documentation on corporate level Project • Integration in complete IT Infrastructure (LDAP, SAP, etc.) completed or planned. 6500 active users. Customer Statement • „celum IMAGINE is for us our strategic tool to manage digital assets beyond conventional documents. The modern architecture permits a seamless integration in our existing IT Environment and it is used as a basis for further projects. Mag. Heinrich Sigmund, Public Relations

  34. Reference Project Public Relations client • Austrian Federal Railway inc.53.000 employees Focus of Use • Image Administration and Public Relations on corporate level Project • Double-server-system for an efficient use of bandwidth and a higher reliability of press work. Anchored in the corporate IT environment through API and LDAP. Clients statement • „The whole public relations process passes through celum IMAGINE. There is practically no more outgoing photo or PDF-file via e-mail or by express mail service!“Roland Eisenbeutl, Public Relations

  35. Reference project PRODUCTMANAGEMENT client • Specialized Bicycle Components, USA240 employees Focus of use • International Marketing and Communication with global partner network Project • Roll out on the whole global „Spezialized“ Community. Key-wording in different languages Client statement • „We‘ve started using celum IMAGINE internationally. The enthusiasm around the product has been fantastic!“Chris Mathews, International Marketing

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